‘You have to sell advertisers what they need, not what you want’: Q&A with Conde Nast chief revenue officer, Pamela Drucker Mann

Pamela Drucker Mann discusses how Condé Nast plans to give advertisers what they want, not what publishers think they should have. The post ‘You have to sell advertisers what they need, not what you want’: Q&A with Conde Nast chief revenue officer, Pamela Drucker Mann appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2019-01-14 00:00:00 UTC ]
News tagged with: #sell advertisers #give advertisers

Other Publishing stories related to: '‘You have to sell advertisers what they need, not what you want’: Q&A with Conde Nast chief revenue officer, Pamela Drucker Mann'


Ursula K Le Guin launches broadside on Amazon's 'sell it fast, sell it cheap' policy

Fantasy author accuses the online giant of using its market dominance ‘to control what we write and what we read’The grande dame of fantasy Ursula K Le Guin has weighed in forcefully to the debate about Amazon’s role in publishing. In a blogpost on the site Book View Cafe, entitled “Up the... Continue reading at The Guardian

[ The Guardian | 2015-06-03 00:00:00 UTC ]
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In the Arab World Islam Sells in “P,” Unorthodox Sells in “E”

Literary scout Simone Garzella looks at what's selling in the the Arabic book market how the region continues to evolve amidst some troubled times. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-02-10 00:00:00 UTC ]
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Condé Nast Publisher Moves: Kremins to Condé Nast Traveler, Myers to Brides, Bloom to Lucky

This story appears first on FOLIO: sister publication, minonline. Today (Sept. 16), Condé Nast CEO Chuck Townsend and president Bob Sauerberg announced the shuffling of these executives: Continue reading at Folio Magazine

[ Folio Magazine | 2011-09-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sister publication


Spotify Is Ready to Compete for Video Advertising

Audio platform Spotify made its first appearance at NewFronts week on Wednesday evening, part of a larger bid from the streaming platform to attract advertising to its growing inventory of digital video. While Spotify remains predominantly a music, podcast and audiobook... Continue reading at AdWeek

[ AdWeek | 2024-05-01 21:11:08 UTC ]
More news stories like this | News stories tagged with: #video advertising #wednesday evening #streaming platform #digital video #audiobook service #audiobook


At Newfronts, Condé Nast Calls Red Carpet Moments the New Live Sports

Digital media company Conde Nast unveiled a slate of new video programming at its NewFront presentation at Highline Stages in New York this morning, emphasizing its expanded efforts in the world of sports, news and live events. The company, which houses more than a dozen... Continue reading at AdWeek

[ AdWeek | 2024-04-30 18:00:00 UTC ]
More news stories like this | News stories tagged with: #live sports #newfront presentation #live events #conde nast #digital media


‘I will defeat Richard Osman!’: Holly Jackson on being Britain’s top selling female crime author

The YA novelist talks about her early love of Tomb Raider, true crime and fangirling the cast of the BBC adaptation of A Good Girl’s Guide to MurderA few minutes into our conversation, bestselling author Holly Jackson is convinced she’s spotted the American singer Nick Jonas. It would be... Continue reading at The Guardian

[ The Guardian | 2024-03-30 11:00:08 UTC ]
More news stories like this | News stories tagged with: #bestselling author


ADWEEK Announces Chief of Staff Appointment, Plus Promotions Across Company

This afternoon, ADWEEK CEO Will Lee announced the appointment of Conde Nast veteran Mike Beyman as chief of staff/head of strategy and business operations, a new role at the brand. In a memo, Lee also shared a number of promotions across the newsroom as well as the... Continue reading at AdWeek

[ AdWeek | 2024-03-27 21:00:35 UTC ]
More news stories like this | News stories tagged with: #business operations #conde nast


KKR Is in 'No Hurry' to Sell Simon & Schuster

Pete Stavros, co-head of global equity for KKR, said that it will be at least five years before the private equity firm considers selling Simon & Schuster, which it bought last fall. Stavros added that he has many hopes for what S&S can accomplish before he looks for a new home for the... Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-02-15 05:00:00 UTC ]
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Create and sell an e-book for just $25 this January

If you’re looking for more ways to earn an income or diversify revenue streams, e-books are a great avenue. You don’t need to be an expert, either. With My AI eBook Creation Pro, you can create premium e-books in a matter of clicks without the writing or design expertise. Powered by... Continue reading at PC World

[ PC World | 2024-01-10 08:00:00 UTC ]
More news stories like this | News stories tagged with: #target audience #suggested titles #revenue stream #lifetime subscription #editorial independence #e-book


Vignette Books Succeeds In Selling Surprise Vintage Titles

Vignette Books is new online bookstore based in Austin, Tex., cofounded by a former employee at Book People. It has attracted an audience willing to gamble on buying used and vintage books based solely on their categories, without knowing exactly which title will arrive. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-01-04 05:00:00 UTC ]
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Cover Reveal: Lucas Mann’s ‘Attachments’

We’re thrilled to reveal the cover for Lucas Mann‘s forthcoming memoir Attachments: Essays on Fatherhood and Other Performances. Here’s a bit about the book from Mann, who is also the author of Captive Audience and Lord Fear: I see Attachments as a way of thinking through and pulling apart the... Continue reading at The Millions

[ The Millions | 2023-12-23 13:00:00 UTC ]
More news stories like this | News stories tagged with: #cover reveal #memoir


Year End: Cambridge University Press Reports Record £1 Billion in Revenue

England's merged Cambridge University Press & and Assessment reports record revenues and numbers of users in 2022-2023. The post Year End: Cambridge University Press Reports Record £1 Billion in Revenue appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-12-12 20:15:01 UTC ]
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Why AI, revenue diversification and ad spend are the defining 2024 trends for media companies

Will Barker, manager, strategic customer success, BlueConic The media and publishing industry is constantly evolving. With this, it’s often difficult to keep up with the latest trends, especially with fast-evolving technologies emerging all the time and ripple effects remaining from the global... Continue reading at Digiday

[ Digiday | 2023-12-05 15:08:37 UTC ]
More news stories like this | News stories tagged with: #media companies #revenue diversification #ad spend #constantly evolving #latest trends #global pandemic #publishing industry


A Spider-Man comic that cost 12 cents in 1962 is now selling for nearly $60K in Moncton

A Moncton comic book shop is selling one of the most valuable issues of Spider-Man comics out there. The Comic Hunter in Moncton is looking for $60,000 for a copy of Amazing Fantasy #15. Continue reading at CBC

[ CBC | 2023-12-03 21:53:26 UTC ]
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Larry Hughes, Longtime William Morrow Chief, Dies at 98

Larry Hughes, who began his publishing career as an assistant editor at Pocket Books in 1949 and rose to become chairman of the Hearst Trade Book Group some 40 years later, died on November 14. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-11-28 05:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing career #assistant editor #pocket books #book group #hearst


How advertisers can deal with generative AI’s copyright conundrum

To what extent copyright law applies to generative AI tools is a legal gray area -- and cause for concern among companies using these tools for commercial purposes. Continue reading at Digiday

[ Digiday | 2023-11-20 05:01:00 UTC ]
More news stories like this | News stories tagged with: #generative ai #commercial purposes #copyright law