‘You have to sell advertisers what they need, not what you want’: Q&A with Conde Nast chief revenue officer, Pamela Drucker Mann

Pamela Drucker Mann discusses how Condé Nast plans to give advertisers what they want, not what publishers think they should have. The post ‘You have to sell advertisers what they need, not what you want’: Q&A with Conde Nast chief revenue officer, Pamela Drucker Mann appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2019-01-14 00:00:00 UTC ]
News tagged with: #sell advertisers #give advertisers

Other Publishing stories related to: '‘You have to sell advertisers what they need, not what you want’: Q&A with Conde Nast chief revenue officer, Pamela Drucker Mann'


Layoffs, Reshuffling Begin at Conde Nast

Conde Nast began laying off employees of its corporate sales division this week, according to people with knowledge of the matter. The job cuts could number in the 70s, they said, confirming a Wall Street Journal report from earlier this week.A spokesman for Conde Nast declined to comment.The... Continue reading at Advertising Age

[ Advertising Age | 2014-10-17 00:00:00 UTC ]
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Kim Kelleher Named Publisher of Conde Nast's Wired

Kim Kelleher, the former president of digital publisher Say Media, was named VP-publisher of Wired magazine, parent company Conde Nast said Tuesday.The appointment marks a return to magazines for Ms. Kelleher, who was VP-publisher of Conde Nast's Self for six years before heading to Time Inc. in... Continue reading at Advertising Age

[ Advertising Age | 2014-09-10 00:00:00 UTC ]
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Conde Nast Is Looking to Hire a Top Digital Executive

Conde Nast, the publisher of Vogue and Vanity Fair, is looking to hire an executive to lead its digital efforts, Ad Age has learned.It could not be determined precisely what responsibilities the post will entail, and it remains possible that Conde Nast won't fill the position, which is not... Continue reading at Advertising Age

[ Advertising Age | 2014-09-10 00:00:00 UTC ]
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Conde Nast Carves Out New Role for Former Fairchild CEO Gina Sanders

Conde Nast, the publisher of Vogue and Vanity Fair, ended recent speculation Wednesday when it named former Fairchild Fashion Media President and CEO Gina Sanders to the newly created position of president of global development at Conde Nast.Two weeks ago, Conde Nast sold Fairchild, publisher of... Continue reading at Advertising Age

[ Advertising Age | 2014-09-03 00:00:00 UTC ]
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Conde Nast Spins Off Lucky Magazine but Keeps Majority Stake

Conde Nast ended years of speculation on Monday about whether it would shutter Lucky or continue to print the sputtering magazine by instead spinning off Lucky into a separate company called The Lucky Group.The new company is a joint venture between Conde Nast and BeachMint, an e-commerce... Continue reading at Advertising Age

[ Advertising Age | 2014-08-12 00:00:00 UTC ]
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Conde Nast Puts Epicurious.com Under Bon Appetit Control

Conde Nast is beginning to sell the audiences of BonAppetit.com and Epicurious.com together, the company said Monday afternoon, in a bid to better attract advertisers that want bigger audiences than the sites provide on their own.Bon Appetit VP-Publisher Pamela Drucker Mann will oversee both... Continue reading at Advertising Age

[ Advertising Age | 2014-08-11 00:00:00 UTC ]
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Conde Nast Reshuffles Executive Ranks as Editorial Director Leaves and President Gains Power

The executive suite at Conde Nast, publisher of Vogue and Vanity Fair, experienced a shakeup Wednesday that leaves Vogue Editor Anna Wintour as the unchallenged top editorial voice at the company and moving Conde Nast closer to an eventual transition in the CEO role.The company said its longtime... Continue reading at Advertising Age

[ Advertising Age | 2014-07-23 00:00:00 UTC ]
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Conde Nast's Golf World Magazine Goes Digital-Only

The 67-year-old Golf World magazine is closing its print edition and shifting entirely to digital media, where it will be part of the Golf Digest website, the magazine said Wednesday. A spokeswoman for the magazine said nearly 10 employees were laid off as a result of the move, which combines... Continue reading at Advertising Age

[ Advertising Age | 2014-07-23 00:00:00 UTC ]
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UK mobile advertising set to overtake newspaper ad revenue in 2014

New eMarketer research forecasts mobile ad spend to top £2bn this year, and for total digital media to reach £9bn by 2017UK mobile advertising spend is forecast to top £2bn and overtake newspaper ad revenue for the first time in 2014, according to new research.Total digital media advertising... Continue reading at The Guardian

[ The Guardian | 2014-03-10 00:00:00 UTC ]
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How HarperCollins's Chief Digital Officer Uses Big Data To Make Publishing More Profitable

As more readers favor Kindles and iPads over pulp-based books, Chantal Restivo-Alessi of HarperCollins is mining digital data to determine how publishers can maximize profits.Having worked at EMI records for over a decade, Chantal Restivo-Alessi knows what it's like to have the digitization of... Continue reading at Fast Company

[ Fast Company | 2014-01-23 00:00:00 UTC ]
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Why Is Hard News a Hard Sell for Advertisers?

Rob NormanNewspapers and news magazines' print editions are fading. Their readers are literally dying. Other industries have new demography and geography to conquer, but no new generation is acquiring a breakfast-table habit that has persisted for 200 years -- even in Myanmar, where 12 daily... Continue reading at Advertising Age

[ Advertising Age | 2014-01-01 00:00:00 UTC ]
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How Conde Nast, New York Times, Hearst Are Adapting for Real-Time Bidding

When Matt Prohaska joined The New York Times as its first-ever programmatic advertising director, he claims to have begun meetings by drawing blood from his arm. "I wanted to show everyone I was human," he said.There was no actual bloodshed. Mr. Prohaska, hired in April after running his own... Continue reading at Advertising Age

[ Advertising Age | 2013-11-18 00:00:00 UTC ]
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Conde Nast Traveler Said to Cut Half of Editorial Staff

Conde Nast Traveler, the glossy travel magazine from Conde Nast, has eliminated about 14 editorial positions, more than half its staff, according to two people with direct knowledge of the matter.The job cuts include five editors, the entire photo desk and the the graphics department, according... Continue reading at Advertising Age

[ Advertising Age | 2013-09-26 00:00:00 UTC ]
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Tesco hires former Reed Elsevier chief financial officer

Former Reed Elsevier chief financial officer Mark Armour has been hired by Tesco as a non-... Continue reading at The Bookseller

[ The Bookseller | 2013-09-03 00:00:00 UTC ]
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Kobo appoints Bettam as chief marketing officer

Kobo has appointed Colin Bettam, formerly vice-president of marketing at LG Electronics, to... Continue reading at The Bookseller

[ The Bookseller | 2013-07-09 00:00:00 UTC ]
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Kathy Thomson named chief operating officer of Tribune publishing

Tribune Co. has promoted Kathy Thomson, president and chief operating officer of the Los Angeles Times, to the newly created position of chief operating officer of Tribune’s publishing division. Continue reading at Los Angeles Times

[ Los Angeles Times | 2013-04-02 00:00:00 UTC ]
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Conde Nast to launch Glamour and GQ video networks

Publisher Conde Nast is creating video networks based on its Glamour and GQ magazines. Continue reading at Los Angeles Times

[ Los Angeles Times | 2013-03-12 00:00:00 UTC ]
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Bloomberg's Licencing Chief on How to Sell Your Content to Other Publishers and Partners

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[ Editor & Publisher | 2012-11-30 00:00:00 UTC ]
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News Corp parts ways with chief digital officer Jonathan Miller

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[ Media Week | 2012-08-24 00:00:00 UTC ]
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Magazine publishing giant Conde Nast shook up its corporate sales staff Wednesday by placing digital advertising boss Josh Stinchcomb over sales for print, digital, mobile, video and marketing services. Continue reading at Los Angeles Times

[ Los Angeles Times | 2012-07-12 00:00:00 UTC ]
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