‘You have to sell advertisers what they need, not what you want’: Q&A with Conde Nast chief revenue officer, Pamela Drucker Mann

Pamela Drucker Mann discusses how Condé Nast plans to give advertisers what they want, not what publishers think they should have. The post ‘You have to sell advertisers what they need, not what you want’: Q&A with Conde Nast chief revenue officer, Pamela Drucker Mann appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2019-01-14 00:00:00 UTC ]
News tagged with: #sell advertisers #give advertisers

Other Publishing stories related to: '‘You have to sell advertisers what they need, not what you want’: Q&A with Conde Nast chief revenue officer, Pamela Drucker Mann'


The Chief Executive of Hachette Book Group to Step Down

Michael Pietsch will be replaced on Jan. 1 by the chief executive of Hachette UK, who will helm both divisions, bringing them into closer alignment. Continue reading at The New York Times

[ The New York Times | 2023-11-14 20:01:58 UTC ]
More news stories like this | News stories tagged with: #michael pietsch #hachette uk #hachette


PEN America Will Open an Office in Florida

PEN America intends to expand its presence in Florida amid growing book banning and other censorship efforts in the state, and has appointed ACLU veteran Katie Blankenship director of a new Florida office. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-11-14 05:00:00 UTC ]
More news stories like this | News stories tagged with: #pen america #censorship efforts


Britney Spears’s Memoir Sells 1.1 Million in First Week

Britney Spears's memoir sold 1.1 million copies in its first week. Here are some other recent celebrity memoir sales numbers. Continue reading at Book Riot

[ Book Riot | 2023-11-02 14:55:52 UTC ]
More news stories like this | News stories tagged with: #britney spears #memoir


Britney Spears's 'The Woman in Me' Sells More Than 1 Million Copies

In its first week on sale in the U.S., the pop star's debut memoir sold a total of 1.1 million copies across pre-orders, sales of print books, e-books, and audiobooks formats, according to publisher Gallery Books. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-11-02 04:00:00 UTC ]
More news stories like this | News stories tagged with: #britney spears #pop star #print books #memoir


BuzzFeed in Advanced Talks to Sell Complex, Backtracking on Digital Media Bet

BuzzFeed is negotiating a sale of much of Complex Networks for under $140 million, less than half of what it paid to acquire it two years ago. Continue reading at The New York Times

[ The New York Times | 2023-10-27 16:26:21 UTC ]
More news stories like this | News stories tagged with: #advanced talks #complex networks #digital media


How web-based vertical video players can unlock new publisher revenue

Shachar Orren, co-founder and Chief Marketing Officer, EX.CO In recent years, Meta, TikTok, Twitch and even Pinterest have encouraged digital publishers to create vertical content to adhere to their platforms’ standards for engagement driven by our vertical mobile device screens. In response,... Continue reading at Digiday

[ Digiday | 2023-10-24 13:02:04 UTC ]
More news stories like this | News stories tagged with: #digital publishers


Hachette Book Group Reports Third Quarter Revenue Dip

CEO Michael Pietsch said the 5.2% decline was attributable to "a lighter publication schedule" compared to the same period last year and "a downward trend" in the overall publishing market. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-10-16 04:00:00 UTC ]
More news stories like this | News stories tagged with: #2% decline #downward trend #publishing market #book group


Hardie Grant Sells U.K. Division to PRH UK

Penguin Random House UK has acquired Australia-based publisher Hardie Grant Publishing’s U.K. publishing business, which is comprised of Hardie Grant UK and Quadrille. The sale will have no direct impact on Hardie Grant North America's business. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-10-06 04:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing business #prh uk #direct impact #penguin random house


How Canadian Publisher La Presse Is Growing Ad Revenue With Data Clean Rooms

Since 2017, 130-year-old Canadian publisher La Presse has been digital only, a shift that's led to a focus on growing online audiences. The publisher has grown from 4 million monthly unique visitors in 2019 to over 4.6 million as of July 2023, according to data by Comscore, which only has data... Continue reading at AdWeek

[ AdWeek | 2023-09-29 06:00:00 UTC ]
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For premium publishers, proving an advertiser’s return on investment is more important than ever

Media execs took stage at the Digiday Publishing Summit to discuss the growing importance of ROI in ad campaigns this year. Continue reading at Digiday

[ Digiday | 2023-09-22 04:01:00 UTC ]
More news stories like this | News stories tagged with: #premium publishers #media execs #growing importance #ad campaigns #publishing summit


Publishers are using online job boards to diversify revenue streams

Globally, the publishing industry is contending with diminishing revenues. With a recent report from intelligence provider WARC finding that global advertising revenue for total print will experience a 7.7% drop-off in 2023 from last year’s number, traditional publishers are looking to shore up... Continue reading at Digiday

[ Digiday | 2023-09-14 15:29:34 UTC ]
More news stories like this | News stories tagged with: #traditional publishers #recent report #publishing industry


WaterBrook’s Wingfeather Saga Sells 1 Million Copies ‘On Its Own Terms’

Wingfeather, Andrew Peterson’s middle grade fantasy series from Christian publisher WaterBrook, follows three siblings as they encounter good versus evil, in a story ‘that doesn’t cheapen the reality that the world can be a scary place,’ the author says. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-09-13 04:00:00 UTC ]
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How Does a Best-Selling Author Name Her Characters?

Lisa Jewell puts a great deal of thought into the monikers she chooses for the people who populate her books. Here are her rules of thumb. Continue reading at The New York Times

[ The New York Times | 2023-09-07 09:02:29 UTC ]
More news stories like this | News stories tagged with: #great deal #best-selling author


'Amazing Grace' Soothes Souls, Sells Books

The 251-year-old hymn of God's transforming love—a church staple and a music chart-topper—also resonates with writers today. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-09-06 04:00:00 UTC ]
More news stories like this | News stories tagged with: #sells books


US Copyright Office opens public comments on AI and content ownership

The US Copyright Office (USCO) wants your thoughts on generative AI and who can theoretically be declared to own its outputs. The technology has increasingly commanded the legal system’s attention, and as such office began seeking public comments on Wednesday about some of AI’s thorniest issues... Continue reading at Engadget

[ Engadget | 2023-08-31 17:02:25 UTC ]
More news stories like this | News stories tagged with: #rising number #published works #sarah silverman #class-action lawsuit #memoir #graphic novel


PRH: 9-Percent International Revenue Gains, January-June

Between January 1 and June 30, Penguin Random House saw its international revenues rise by 9 percent year over year, to €2.1 billion. The post PRH: 9-Percent International Revenue Gains, January-June appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-08-30 13:08:32 UTC ]
More news stories like this | News stories tagged with: #post prh #penguin random house


Newsroom unions’ return to office negotiations heat up as fall approaches

With the summer season winding down, media companies like The New York Times and Hearst are beginning to push employees to work from the office more regularly, reigniting media unions' years-long efforts to organize around the issue.  Continue reading at Digiday

[ Digiday | 2023-08-28 04:01:00 UTC ]
More news stories like this | News stories tagged with: #media companies #hearst


‘Strays’ Stumbles at Box Office Without Its Stars’ Promotion

The R-rated comedy opened to a fifth place showing this weekend, while the comic book movie “Blue Beetle” came in at No. 1. Both were hurt by the actors’ strike. Continue reading at The New York Times

[ The New York Times | 2023-08-20 17:07:08 UTC ]
More news stories like this | News stories tagged with: #box office #comic book


Publisher Salon Grows Revenue After Cutting Resellers

Showing that publishers are better off controlling their own programmatic destiny, news publisher Salon has grown revenue after cutting off access to its inventory for the vast majority of resellers earlier this year. That increase comes that's from being able to charge more for its inventory... Continue reading at AdWeek

[ AdWeek | 2023-08-16 11:53:00 UTC ]
More news stories like this | News stories tagged with: #vast majority #news publisher


Much-hyped biography of Tucker Carlson struggles to sell

Tucker by Chadwick Moore sells just 3,227 copies in first week after publication on 1 August, Publishers Weekly figures revealA much-hyped biography of the former Fox News host Tucker Carlson has struggled to find favour with readers, a leading US publishing authority said, listing just over... Continue reading at The Guardian

[ The Guardian | 2023-08-15 16:05:23 UTC ]
More news stories like this | News stories tagged with: #publishers weekly