According to his LinkedIn profile, Jeff Bonforte has been named SVP of communication products at Yahoo. An insider tipped me to the new title for the former CEO of Xobni, the maker of address book apps and plugins which Yahoo bought in July. "I have responsibility for Yahoo Mail, Messenger, Groups, Contacts, Calendar and some other stuff," wrote Bonforte on his profile helpfully (to me!). AllThingsD had previously reported that the well-regarded former Yahoo was likely to get just this key portfolio at Yahoo, which could certainly use his expertise. Continue reading at 'AllThingsD'
[ AllThingsD | 2013-08-28 00:00:00 UTC ]
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As she kicks off her third year at the helm of Yahoo, Marissa Mayer is courting advertisers aggressively. She met with 500 advertising and agency executives, representing 350 brands, during the second quarter.And during Advertising Week on Thursday, the CEO worked to convince marketers that her... Continue reading at Advertising Age
[ Advertising Age | 2014-10-02 00:00:00 UTC ]
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The amount of personal information held by firms like Google and Facebook has made them ripe targets for data-hungry governments and intelligence agencies. But the bull’s-eye on Yahoo’s back may be losing its appeal.Government data requests served on Yahoo have been falling. The firm received... Continue reading at PC World
[ PC World | 2014-09-26 00:00:00 UTC ]
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Rob Davis's new graphic novel 'The Motherless Oven' presents a strange world where no one knows their birthday but everyone knows their deathday, and household appliances have souls. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-17 00:00:00 UTC ]
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Ikea's parody of Apple marketing -- the ad that gushes over the eternal battery life and instantaneous page loading of the Swedish retailer's ordinary paper catalog -- has gone viral. ("It's not a digital book, or an ebook it's a bookbook.")Created by BBH Asia Pacific for Singapore and... Continue reading at Advertising Age
[ Advertising Age | 2014-09-10 00:00:00 UTC ]
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Microsoft has unveiled its revamped MSN portal that combines easy access to personal productivity tools and content from a large number of providers.As the company tries to revive MSN, the focus this time is also on top content from the Web instead of offering original content. For the relaunch,... Continue reading at PC World
[ PC World | 2014-09-08 00:00:00 UTC ]
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Three school librarians have been shortlisted for the School Library Association's school... Continue reading at The Bookseller
[ The Bookseller | 2014-09-04 00:00:00 UTC ]
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Stuart Applebaum, who rose from a publicist at Bantam Books to become the dean of corporate communications directors in the publishing industry, has been named emeritus executive v-p, corporate communications at Penguin Random House. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-08-27 00:00:00 UTC ]
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Yahoo is bringing its native ads to other publishers' sites.Last year Yahoo adopted the low-hanging-fruit version of native advertising, a form of ad that aims to mirror surrounding editorial content. Unlike BuzzFeed's sponsored listicles or The New York Times' brand-penned posts, Yahoo's native... Continue reading at Advertising Age
[ Advertising Age | 2014-08-25 00:00:00 UTC ]
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HarperCollins UK's June virtual Romance Festival was a success; this week SF publisher Gollancz is hosting a festival combining online Q&As with real life events. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-08-13 00:00:00 UTC ]
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Last year's manufacturing and production survey signaled a major turn-around in new technology investment after a four-year decline from 2008 to 2011. According to FOLIO:'s 2014 manufacturing and production technology survey, investment is still on the rise- spiking another 32 percent from... Continue reading at Folio Magazine
[ Folio Magazine | 2014-08-12 00:00:00 UTC ]
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Strategies include everything from setting timers to taking nature walks to listening to black metal.Since April, Samara, Russia-based designer Yevgeny Yermakov has been asking designers a series of five questions--about work habits, favorite books, career challenges, and creativity--and... Continue reading at Fast Company
[ Fast Company | 2014-08-08 00:00:00 UTC ]
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Sony will no longer produce e-reader devices because it is not "economically viable".... Continue reading at The Bookseller
[ The Bookseller | 2014-08-04 00:00:00 UTC ]
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A German copyright law that gives publishers the exclusive right to the commercial use of their content online is unconstitutional according to Yahoo, which has filed a complaint with Germany’s Federal Constitutional Court.The law, which came into effect last August, gives publishers exclusive... Continue reading at PC World
[ PC World | 2014-08-01 00:00:00 UTC ]
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After unsuccessfully trying to charm authors, Amazon is now appealing to its customers during the ongoing war with Hachette. The retailer has revealed the reasons behind the spat, i.e. cheaper ebook prices, and the noble intentions behind it. Using... Continue reading at Engadget
[ Engadget | 2014-07-30 00:00:00 UTC ]
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With six weeks at the top of the official Top 50 chart John Green's The Fault in Our Stars (... Continue reading at The Bookseller
[ The Bookseller | 2014-07-23 00:00:00 UTC ]
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David Walliams has set up a new production company with comedian Miranda Hart and producer Jo... Continue reading at The Bookseller
[ The Bookseller | 2014-07-22 00:00:00 UTC ]
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Kindle Unlimited, a new subscription service from Amazon allowing customers unfettered access to ebooks and audiobooks, has officially launched. Amazon began testing the service, which has long been rumored, earlier this week. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-07-18 00:00:00 UTC ]
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Here's the author's step-by-step guide to getting your campaign set up on the Kickstarter website, quirks and all. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-07-18 00:00:00 UTC ]
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Hearst Magazines, the publisher of Cosmopolitan and Elle, has sold a big Revlon campaign including a 10-episode digital-video series called "#GoBold."A spokeswoman for Hearst said the campaign's price tag is a "healthy seven figures" and includes not only the video series but also print pages,... Continue reading at Advertising Age
[ Advertising Age | 2014-07-14 00:00:00 UTC ]
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Once I’d made up my mind I was going to do a Kickstarter campaign, the first thing I needed to do was figure out how the math was going to work—and there were a lot of numbers to run. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-07-01 00:00:00 UTC ]
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