With no sign of Watch, Facebook mid-roll ads yield slim prospects for UK publishers

"It’s classic Facebook -- it gives with one hand and takes with the other.” The post With no sign of Watch, Facebook mid-roll ads yield slim prospects for UK publishers appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2018-01-16 00:00:00 UTC ]
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Facebook as a Publishing Platform Isn’t Good For Publishers

The social network is becoming a news and content network, thanks to your content. The post Facebook as a Publishing Platform Isn’t Good For Publishers appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-05-06 00:00:00 UTC ]
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Publishers Worry That Native Ads Are Vulnerable to Ad Blocking

As the digital publishing industry wrestles with the rise of ad blocking, one popular notion is that native ads will be the answer to the industry’s ills.   Even Yahoo Chief ExecutiveMarissa Mayer has championed native ads as havi ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-10-06 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #ad blocking #native ads #publishers worry


Apple's New Ad Blockers Threaten to Remove Publishers' Mobile Ads

When Apple unveils its new iPhone and iOS 9 operating system this week, it could also drop a bomb on publishers, introducing ad-blocking technology that threatens to impact the revenue they make from smartphones. Ad blockers have been available on desktop browsers for years, but analysts say... Continue reading at AdWeek

[ AdWeek | 2015-09-08 00:00:00 UTC ]
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Publishers shrug off concerns, eager to publish on Facebook

Facebook launched its Instant Articles product with a select group of prestige publishers last week. Now, others, if they had any reservations before, are determined not to be left behind. Other big-name publishers including Time Inc., Hearst Magazines and CNN are expected to start publishing... Continue reading at Digiday

[ Digiday | 2015-05-18 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #news publisher #coming months #hearst magazines #select group #publishers shrug #facebook appeared #facebook launched


Facebook to Help Mobile Apps Auction Off Their Ads Using Facebook Data

For years Facebook has considered itself a mobile-first company, so it's perhaps not surprising that the company's first attempt to automate the sale of ads running outside of Facebook will be limited to mobile.Mobile app publishers can now sell their in-app display and video ad inventory... Continue reading at Advertising Age

[ Advertising Age | 2015-03-25 00:00:00 UTC ]
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Pre-Roll Video Ads a Leading Catalyst to Ad-Blocking Growth

A new Wells Fargo Securities report put ad blocking right alongside viewability as a top challenge facing the digital publishing ecosystem.The report asked whether ad blocking is an existential threat or "just a 'Europe thing'" and netted out somewhere in the middle: "We believe the rapid rise... Continue reading at Advertising Age

[ Advertising Age | 2015-03-13 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #pre-roll ads #banner ads #good amount #growing challenge #rapid rise #existential threat


Facebook Gives Publishers New Tools, Hopes They’ll Use Them to Give Facebook More Stuff

Facebook has been courting content companies for years because it wants content companies to bring more of their content to Facebook. Here’s a new example: A set of tools that will make it easier for publishers to share their stuff ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2014-12-11 00:00:00 UTC ]
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IPA: UK publishers 'published most in the world' in 2013

The UK publishing market led the world in terms of the number of new titles published relative to population size in 2013, as well as in 2013 export revenue, according to new figures from the International Publishing Association (IPA). Continue reading at The Bookseller

[ The Bookseller | 2014-10-20 00:00:00 UTC ]
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UK Publishing Crowd Gathers in London to Discuss Self-Publishing

Self-publishing pros observed that the self-publishing vs. traditional publishing debate may be moot: it's all publishing. But what you want from it depends on you. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-09-29 00:00:00 UTC ]
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When an ad is not an ad on Facebook

Publishers have been exploiting a Facebook loophole with their native ads, making them alluring ad buys in light of decreased Facebook reach for brands. The post When an ad is not an ad on Facebook appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2014-07-24 00:00:00 UTC ]
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UK Publishing Pros Ask: “Is Publishing Cool Any More?”

Will the bright, imaginative, tech savvy, book reading (or content devouring) twentysomething choose Gollancz or Google, Faber or Facebook, Orion or O2? Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-06-30 00:00:00 UTC ]
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Facebook Reveals Ad Plans For Instagram, While Twitter Says Vine Will Stay Ad-Free

Four months after introducing video, Instagram took the natural next step today, telling its over 150 million users their streams would soon include ads too.The company, acquired by Facebook for $736 million in 2012, announced the development in a short blog post it published Thursday afternoon.... Continue reading at Advertising Age

[ Advertising Age | 2013-10-04 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #video service #publishing platform #$736 million


Publishers Sign Petition Condemning ‘Theft’ by AI Companies

Technology collaborations "are a key part of publishing," said AAP president and CEO Maria Pallante, in a statement on the petition, "but they are built on lawful licenses and respect, not a land grab.” Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-10-23 04:00:00 UTC ]
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Star Watch 2024: Publishing’s Brightest

Welcome to the 10th anniversary of Star Watch, our annual program dedicated to recognizing and honoring rising talent in the publishing and bookselling businesses. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-10-11 04:00:00 UTC ]
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Perplexity will put ads in its AI search engine and share revenue with publishers

When people type a question into Perplexity, the two-year-old search engine scours the internet and uses information from multiple sources, including online publishers, to synthesize an answer using AI. Soon, Perplexity will start sharing revenue with some publishers as part of an advertising... Continue reading at Engadget

[ Engadget | 2024-07-30 13:00:52 UTC ]
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UK Publishers Association’s Conway: Upbeat on Labour’s Manifesto

Dan Conway at the UK's Publishers Association applauds Labour's goal 'to uphold human creativity and the UK’s copyright regime.' The post UK Publishers Association’s Conway: Upbeat on Labour’s Manifesto appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-06-13 20:33:18 UTC ]
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The UK’s Dan Conway: Election Platforms and Publishing

The UK's Publishers Association sees positive signals for publishing in political parties' platforms on AI and more for upcoming elections. The post The UK’s Dan Conway: Election Platforms and Publishing appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-06-11 21:47:11 UTC ]
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Why you might struggle to find this year’s International Booker winner in UK libraries – and why publishing suffers as a result

If you search for translated books all of them won’t come up in a library catalogue search. Continue reading at The Conversation

[ The Conversation | 2024-06-11 17:09:25 UTC ]
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Major Publishers Sue Google Over Ads for Pirated Ebooks

Elsevier, Cengage Learning, Macmillan Learning, and McGraw Hill charge that Google has 'caused immeasurable harm' by advertising pirated content. The post Major Publishers Sue Google Over Ads for Pirated Ebooks appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-06-05 21:10:35 UTC ]
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Authors, Publishers Sign PEN America Letter Protesting New South Carolina School Book Rules

More than 380 authors, publishing houses, and advocacy groups have signed an open letter protesting "vague and overbroad" new South Carolina education standards, slated to take effect on June 25. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-06-04 04:00:00 UTC ]
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