Mark Zuckerberg recently shared that Facebook is revamping the news feed to prioritize content from friends over content from brands, businesses and publishers. Facebook's stock price dropped 5 percent immediately following the announcement. This change should not be taken lightly. While Facebook does update its news feed algorithms regularly, as Adam Mosseri, Facebook's news feed... Continue reading at 'AdWeek'
[ AdWeek | 2018-01-27 00:00:00 UTC ]
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Martini Media, which serves a network of 1,000 publisher sites in lifestyle and business, is launching a series of multimedia advertising programs including bringing rich media to niche sites. Continue reading at Folio Magazine
[ Folio Magazine | 2011-11-17 00:00:00 UTC ]
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Adweek has partnered with Toronto-based technology company Shiny Ads to create the new Adweek Self-Serve Ad platform. The service now lets anyone upload a 300 x 250 banner ad and secure a set number of impressions for as little as $500. This will allow marketers with any size budget to speak... Continue reading at AdWeek
[ AdWeek | 2011-11-15 00:00:00 UTC ]
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Writing a how-to book in a static medium like paper about something as dynamic as Facebook is challenging at best and at worst...well...idiocy. Continue reading at PC World
[ PC World | 2011-11-14 00:00:00 UTC ]
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At a time when many magazines are lowering prices or giving content away, New York Magazine is choosing another route. Continue reading at Folio Magazine
[ Folio Magazine | 2011-11-10 00:00:00 UTC ]
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One of the new print ads running for Ivory in select magazines in November and December. The brand also has a Facebook page. Continue reading at The New York Times
[ The New York Times | 2011-11-08 00:00:00 UTC ]
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Written By: Barbara Casassus Publication Date: Tue, 08/11/2011 - 09:26 French prime minister François Fillon has announced that the reduced VAT rate applying to books would be raised from 5.5% to 7% from 1st January as part of a fresh economic austerity package to help rein in Frances massive... Continue reading at The Bookseller
[ The Bookseller | 2011-11-08 00:00:00 UTC ]
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Adobe is buying Auditude, an online video ad-platform. The deal lets Adobe monetize its video publishing tools, according to ZDNet, by integrating Auditudes ad server with its digital marketing. The deal is the latest move into web advertising from Adobe, which was previously known for its... Continue reading at AdWeek
[ AdWeek | 2011-11-02 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Tue, 01/11/2011 - 09:40 Sales and profit for 2011 have slumped at Edinburgh University Press at the same time the company has reported a 40% rise in year-on-year ebook sales. The Scottish academic publisher has reported an 11.6% fall in sales and... Continue reading at The Bookseller
[ The Bookseller | 2011-11-01 00:00:00 UTC ]
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After a mainly flat first half for ad pages in 2011, big publishers are seeing ad page numbers fall in the third quarter. According to data from MagazineRadar, Meredith Corp.s magazine portfolio saw the biggest fall out of the big consumer publishers, down 11 percent in Q3. Continue reading at Folio Magazine
[ Folio Magazine | 2011-10-27 00:00:00 UTC ]
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Darren Singh, advertising director for Hearst's Esquire magazine, has been appointed publisher of ShortList. Continue reading at Media Week
[ Media Week | 2011-10-25 00:00:00 UTC ]
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For the 12th consecutive quarter in a row, The Atlantic is reporting gains in print and online revenue. In third quarter 2011, overall advertising revenue is up 19 percent, with digital ad revenue soaring 41 percent and print up 3 percent over the third quarter of 2010. Continue reading at Folio Magazine
[ Folio Magazine | 2011-10-24 00:00:00 UTC ]
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In the digital sector, some publishers are still waiting for online advertising to become as profitable as its print counterpart once was. Many complain digital ad offerings are not comparable to the quality in print; others say the infrequency and size of advertising units may be causing the... Continue reading at Folio Magazine
[ Folio Magazine | 2011-10-20 00:00:00 UTC ]
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Wordpress.com blogs just got ad-friendlier. On the heels of its acquisition of Lijit Networks, Federated Media Publishing has struck a deal to expand its ad network further, offering Wordpress.com bloggers the ability to tap into its monetization tools. The opt-in service will give Federated the... Continue reading at AdWeek
[ AdWeek | 2011-10-20 00:00:00 UTC ]
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After showing growth for the first six months of 2011, consumer magazine ad pages fell 5.6 percent in the third quarter compared to the same period in 2010, according to newly released figures from Publishers Information Bureau. Continue reading at Folio Magazine
[ Folio Magazine | 2011-10-11 00:00:00 UTC ]
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Written By: Philip Jones Publication Date: Mon, 10/10/2011 - 14:15 Agents need to be less conservative" if they are to protect their authors from accusations that their ebooks are over-priced, according to panellists at Publishers Launch Frankfurt this morning (Monday 10th October). read more Continue reading at The Bookseller
[ The Bookseller | 2011-10-10 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Fri, 07/10/2011 - 08:35 Independent booksellers say the government should step in to fix the price of books after the Booksellers Association called on the coalition to do more to maintain bookshops on the high street. BA c.e.o. Tim Godfray appealed... Continue reading at The Bookseller
[ The Bookseller | 2011-10-07 00:00:00 UTC ]
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Those who purchased the Kindle with Special Offers version of Amazon's e-reader can now expunge the ads for a one-time fee of $30. Continue reading at PC World
[ PC World | 2011-10-06 00:00:00 UTC ]
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As advertising clients continue to tighten the grip on their change purses, publishers are concocting solutions to show the value of their content, sites and magazines as an advertising platform. Meredith launched a ROI guarantee for select print advertisers in August, and now Time Inc. Continue reading at Folio Magazine
[ Folio Magazine | 2011-10-04 00:00:00 UTC ]
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Last week, Facebook rolled out several new features during its fourth annual F8 Developer Conference that could change the way the magazine industry interacts with the social media platform. Continue reading at Folio Magazine
[ Folio Magazine | 2011-09-29 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Thu, 29/09/2011 - 09:35 The price of Amazon's new tablet device has been singled out as its most eye-catching feature although analysts feel it may not be a direct competitor to the iPad. Amazon c.e.o. Jeff Bezos unveiled the device yesterday (29th... Continue reading at The Bookseller
[ The Bookseller | 2011-09-29 00:00:00 UTC ]
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