Why You Should Be Prepared for Facebook Ad Prices to Rise

Mark Zuckerberg recently shared that Facebook is revamping the news feed to prioritize content from friends over content from brands, businesses and publishers. Facebook's stock price dropped 5 percent immediately following the announcement. This change should not be taken lightly. While Facebook does update its news feed algorithms regularly, as Adam Mosseri, Facebook's news feed... Continue reading at 'AdWeek'

[ AdWeek | 2018-01-27 00:00:00 UTC ]
News tagged with: #adam mosseri

Other Publishing stories related to: 'Why You Should Be Prepared for Facebook Ad Prices to Rise'

E-book pricing is a 'Catch-22' situation

Publishers are continuing to experiment with ebook pricing, as sales and marketing teams balance... Continue reading at The Bookseller

[ The Bookseller | 2012-02-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #e-book pricing #ebook pricing

Profits Rise Again at Simon & Schuster

Since ebooks first became a meaningful part of a publisher’s business in 2009, results at Simon & Schuster have followed a familiar pattern—a decline in revenue but an increase in earnings. Between 2009 and 2011, total sales at S&S dipped 0.7%, but adjusted operating income has jumped... Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-02-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #revenue falling #operating margins #profits rise #simon schuster #total sales #$100 million

The Guardian Thrives in Facebook’s Walled Garden

In September, British newspaper The Guardian was one of the first publishers to build an app designed specifically for its content to be consumed (and shared) within Facebook. The upside: The prospect of added visibility to 850 million users. The dow ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-02-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #walled garden #british newspaper

Virginia Newspaper Ad Bills OK'd by House, Head to Senate

RICHMOND — Newspaper publishers around Virginia are trying to fend off another electronic attack on their industry — this time from lawmakers who say it's time to do away with a requirement that cities and counties advertis ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-02-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #newspaper publishers #industry mdash

GfK MRI Launches Digital Ad Measuring Service

To address the growing need for accountability in digital marketing, GfK MRI has launched a syndicated service called Starch Digital. Continue reading at Folio Magazine

[ Folio Magazine | 2012-02-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital marketing #gfk mri

Apps help Rashbass prepare for The Economist's first fall

The Economist is the magazine industry's undisputed star performer, achieving 61 consecutive circulation rises over the last 31 years, but group chief executive Andrew Rashbass expects global print sales to fall for the first time in 2012, so why is he "delighted"? Continue reading at Media Week

[ Media Week | 2012-02-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #magazine industry

Self-published author society prepares to launch

A non-profit body representing the interests of self-published authors will launch this spring... Continue reading at The Bookseller

[ The Bookseller | 2012-02-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #self-published authors

DBW: publishers 'should learn from self-publishers on pricing'

Publishers need to look to how self-published authors price their ebooks, improve the quality of... Continue reading at The Bookseller

[ The Bookseller | 2012-01-25 00:00:00 UTC ]
More news stories like this |

US Online Ad Spending to Top Print by $5.7 Billion in 2012

U.S. online ad spending is set to eclipse that of print this year by 15.5 percent, according to eMarketer, suggesting that the long-awaited print-to-digital inflection point may now be here for both content creators and marketers. Continue reading at Folio Magazine

[ Folio Magazine | 2012-01-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #content creators

31 Percent of Delivered Digital Ads Not Seen By Consumers

In a new study undertaken by comScore to support the release of a new digital ad measurement solution, the company found that 31 percent of ads are delivered, but not seen by consumers. Continue reading at Folio Magazine

[ Folio Magazine | 2012-01-20 00:00:00 UTC ]
More news stories like this |

Washington Post Invites Readers To Subscribe To Staff On Facebook

Today, Mark S. Luckie — the founder of 10,000 Words, and now full-time social media guy at WaPo – invited readers to subscribe to its staff on Facebook. He wrote: Looking to connect with Washington Post reporters and writers on F ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-01-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #invited readers

Printed book sales fall as Christmas digital sales rise

Physical book sales in the final week of the year totalled £22.5m — down 70% week on... Continue reading at The Bookseller

[ The Bookseller | 2012-01-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #final week

Gallimard reduces ebook prices

Gallimard reduced the prices of its 1,500 ebooks on Monday (19th December), two weeks ahead of... Continue reading at The Bookseller

[ The Bookseller | 2011-12-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #weeks ahead

Phoenix comic to rise in January 2012

The Phoenix story comic, which launches on 7th January 2012, will be distributed nationally by... Continue reading at The Bookseller

[ The Bookseller | 2011-12-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #phoenix comic

Baking brothers rise to the occasion for Headline

Headline has bought world rights to cookery book The Fabulous Baker Brothers. Deputy publishing... Continue reading at The Bookseller

[ The Bookseller | 2011-12-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #cookery book

Bounce! prepares to increase publisher representation

Bounce! Sales & Marketing Ltd is to expand the number of publishers it represents following... Continue reading at The Bookseller

[ The Bookseller | 2011-12-12 00:00:00 UTC ]
More news stories like this |

The Amazon Price Check App and The Battle over 'Showrooming'

If “showrooming” wasn’t part of the industry lexicon before last week, it is now, thanks to Amazon’s price check app that gives customers up to $15 in discounts to those who scan prices of products at different stores. Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-12-09 00:00:00 UTC ]
More news stories like this |

Condé Nast Partners with AdMeld in Private Digital Ad Exchange

In a major magazine publisher first, Condé Nast launched a private advertising exchange for select digital clientele. Partnering with service provider AdMeld, inventory from Condé’s entire digital portfolio was available at the time of the exchange’s launch. Continue reading at Folio Magazine

[ Folio Magazine | 2011-12-08 00:00:00 UTC ]
More news stories like this |

John Blake prepares for 2012 digital push

John Blake has promoted four members of staff to reflect a new emphasis on digital publishing for... Continue reading at The Bookseller

[ The Bookseller | 2011-12-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #john blake #digital publishing

Facebook Wants Writers and Famous People to Promote Its New Subscribe Feature

Facebook will "imminently" launch a plugin for publishers and public figures to ask their readers to subscribe on Facebook directly from their own Web sites. Continue reading at AllThingsD

[ AllThingsD | 2011-12-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #public figures #web sites