There's been some negative buzz in recent months around publishers' shift to distributed content--and particularly, video ad spending on Facebook. Numerous articles, citing anonymous sources and utilizing mysterious methodology, point to monetization woes, shrinking returns and writer layoffs. But is that the full story? Is it a problem with the platforms? Are Google and Facebook... Continue reading at 'AdWeek'
[ AdWeek | 2017-12-25 00:00:00 UTC ]
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Hearst is continuing its moves to find digital subscription revenue in offshoot products with a new streaming video service offering Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-07-11 18:30:41 UTC ]
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A 20-person team at Hearst Magazines has brought four different consumer products to market since last October. It sees a mandate to serve the needs of its existing audience. The post Hearst’s latest digital subs foray is $100 per year exercise videos appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-07-11 04:01:02 UTC ]
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Already among the world's richest awards for self-published content, Amazon's global literary prizes now include a chance at Amazon Studios development. The post Amazon Literary Prize Finalists To Be Considered for Prime Video appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-07-03 02:12:27 UTC ]
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Snapchat has been on a Madison Avenue charm offensive that is culminating in Cannes this week, where the company will be rolling out a video advertising program called Snap Select. A recent pitch deck for Snap Select shows that the ads cost less than half of what Facebook is charging for its... Continue reading at Advertising Age
[ Advertising Age | 2019-06-17 20:39:22 UTC ]
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Ms. Pelosi said the company’s decision to leave up manipulated videos of her demonstrated how the social network contributed to Russian manipulation of the 2016 election. Continue reading at The New York Times
[ The New York Times | 2019-05-29 22:22:21 UTC ]
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The platform is increasing its focus on Groups, where algorithms will have even more influence on the content users see. Continue reading at Media Week
[ Media Week | 2019-05-29 13:15:44 UTC ]
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A doctored video showing the US House Speaker "slurring" her words doesn't violate Facebook standards. Continue reading at Stuff
[ Stuff | 2019-05-25 05:42:55 UTC ]
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Hours after House Speaker Nancy Pelosi addressed a conference Wednesday, a distorted video of the California Democrat’s conversation began spreading across the internet. The manipulated clip, slowed to make Pelosi sound as if she were slurring her words, racked up millions of views on... Continue reading at Baltimore Sun
[ Baltimore Sun | 2019-05-25 00:10:00 UTC ]
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Hours after House Speaker Nancy Pelosi addressed a conference Wednesday, a distorted video of the California Democrat’s conversation began spreading across the internet. The manipulated clip, slowed to make Pelosi sound as if she were slurring her words, racked up millions of views on... Continue reading at Baltimore Sun
[ Baltimore Sun | 2019-05-25 00:10:00 UTC ]
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Deepfake technology may be reaching a point where a single Facebook profile picture is enough material for someone to literally put words in your mouth. Researchers at Samsung's artificial intelligence lab in Russia published a paper this week outlining a technique by which a portrait image can... Continue reading at AdWeek
[ AdWeek | 2019-05-23 18:23:56 UTC ]
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While many publishers remain hesitant to produce videos for Instagram’s IGTV without a formal monetization system in place, Meredith Corporation is rolling out a slate of 20 original series for the long-form, vertical video app. The media company has launched 18 series across its brands to date,... Continue reading at Publishing Executive
[ Publishing Executive | 2019-05-23 17:10:11 UTC ]
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BuzzFeed plans to make 20 episodic video shows across Facebook, YouTube and other platforms this year. In an effort to Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-05-21 17:00:27 UTC ]
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It’s Friday, and the Humble Store’s offering some dirt-cheap gaming gratification to kick off the weekend. The Humble Lego Games Bundle includes a total of eight games available as Steam codes, and paying just $12 or more unlocks every one. Don’t delay, though: This Humble Bundle expires on... Continue reading at PC World
[ PC World | 2019-05-17 14:02:00 UTC ]
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Xandr's video ad marketplace includes inventory from WarnerMedia properties as well as outside publishers, such as Vice and Hearst. The post With video ad marketplace Community, AT&T’s Xandr expands inventory appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-05-15 00:00:00 UTC ]
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Taking the stage Friday at the Tribeca Film Festival, Procter & Gamble Chief Brand Officer Marc Pritchard relayed his well-tuned message that the company wants to reinvent advertising. He introduced the CPG company’s latest project on a step towards that goal—two short, introductory... Continue reading at Advertising Age
[ Advertising Age | 2019-04-27 00:00:00 UTC ]
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Just in time for World Book Day, filmmaker Max Joseph delivers a visual essay that will soothe your reading FOMO. A recent study found that we spend more than a quarter of the day engaging with digital content. That means, on average, 8.8 hours a day are spent on social media, watching videos,... Continue reading at Fast Company
[ Fast Company | 2019-04-23 00:00:00 UTC ]
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The Austrian news publisher has grown video revenues to 10% of digital ad revenue. The post How Austrian publisher Die Presse made its video business profitable appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-04-10 00:00:00 UTC ]
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The Troy-based independent game developer Velan Studios has teamed up with one of the giants of the video game industry. Velan announced Tuesday that Electronic Arts Inc. will be the publisher for its first original game for consoles, PCs, and mobile. The studio also said it will be adding 40... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2019-03-26 00:00:00 UTC ]
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Across every industry, data is changing the way we work — and the publishing industry is no exception. Audience data, such as user engagement and visit value, has invaded online publishing and is forcing publishers away from old tactics towards adopting new revenue-growing strategies. Sponsored... Continue reading at Digiday
[ Digiday | 2019-03-21 00:00:00 UTC ]
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Hachette Children’s Group (HCG) has acquired a book about consent by Rachel Brian, the animator and creator of the ‘Tea Consent’ video. Continue reading at The Bookseller
[ The Bookseller | 2019-03-19 00:00:00 UTC ]
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