brightcove.createExperiences(); COLOGNE, Germany—While Facebook and Google are dominating digital ad budgets (and increasingly, consumers' time) because they give marketers sophisticated and granular targeting, advertisers are getting squeezed with the amount of data that the so-called walled gardens are notorious for not providing. On the flip side, "open" environments—like a publisher's website—give marketers more data, but they don't have on-par targeting tools. At Dmexco, Adweek talked with Benoit Cacheux, global head of digital and innovation at Zenith Optimedia Group, about how brands are managing data and why they should be cautious about giving companies too much control. "At the moment, a lot of our clients are running things almost in silos, so they're doing a lot of things inside the Facebook environment versus more open environments where there's less information available, but you're relying on other sources of data to be able to understand your consumer," he said. "It's trying to stitch those elements together, which is difficult." Continue reading at 'AdWeek'
[ AdWeek | 2016-09-15 00:00:00 UTC ]
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Google and Facebook continued to pour millions of dollars into federal political lobbying in the third quarter in attempts to influence U.S. lawmakers and have legislation written in their favor.Google spent US$3.94 million between July and September while Facebook spent $2.45 million, according... Continue reading at PC World
[ PC World | 2014-10-22 00:00:00 UTC ]
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Facebook's mobile ad network is officially open for business.Five months after the social network formally launched its Audience Network with a small set of app publishers and advertisers, Facebook is opening up the mobile ad network to any media buyer and seller. The company is also adding a... Continue reading at Advertising Age
[ Advertising Age | 2014-10-07 00:00:00 UTC ]
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Brand publishers are more aware that they’re really just renting social media space on Facebook and are moving resources away from the social network. One agency said its clients are pulling away from Facebook in “dramatic numbers”—reallocating their resources to microsites and alternate social... Continue reading at AdWeek
[ AdWeek | 2014-09-22 00:00:00 UTC ]
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One area of publishing where brand loyalty reigns is in religious books, and Roman Catholic books in particular, largely resulting from market fragmentation. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-08-01 00:00:00 UTC ]
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British spies are authorized to spy on British citizens’ Internet communications transiting through servers outside the U.K., a civil rights group has discovered.Privacy International uncovered the information as part of a lawsuit it filed against the U.K. government over its alleged involvement... Continue reading at PC World
[ PC World | 2014-06-17 00:00:00 UTC ]
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Google is launching a programmatic video marketplace that it says will only include premium publishers and select brands. Neal Mohan, vp of display and video advertising, announced the video ad platform today at a DoubleClick customer conference. The marketplace is called Google Partner Select... Continue reading at AdWeek
[ AdWeek | 2014-06-04 00:00:00 UTC ]
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Facebook is allowing to Pages to tag one another, but brands and publishers need to judicious in how they use the new feature.The post Facebook rewards brands for tagging appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-02-26 00:00:00 UTC ]
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Google announced a new partnership with comScore today that it said will improve its ability to tell brand marketers about their digital campaigns. Google touted a new measurement tool—available to DoubleClick advertisers and publishers—that will deliver real-time data about who is seeing ads... Continue reading at AdWeek
[ AdWeek | 2014-02-11 00:00:00 UTC ]
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Last week, the US government finally relented on letting technology companies publish more detail about national security requests; today, some bigger firms are taking advantage of the looser rules. Facebook, Google, LinkedIn and Yahoo have updated ... Continue reading at Engadget
[ Engadget | 2014-02-04 00:00:00 UTC ]
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Brands have spent the past couple of years complaining the content they publish is rarely actually seen by users that like their pages. That's party because Facebook wants those brands to pay for ads, but also because it doesn't want them alienating users with annoying updates asking people to... Continue reading at Digiday
[ Digiday | 2014-01-22 00:00:00 UTC ]
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The European Commission's call today for stronger data privacy protections could help the web's biggest data collectors like Google and Facebook fight data requests from the U.S. government.As expected, the Commission published a collection of recommendations for stronger data protections,... Continue reading at Advertising Age
[ Advertising Age | 2013-11-27 00:00:00 UTC ]
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Tech firm Giphy this morning tweeted that it had launched a Facebook GIFs product, and the digerati immediately buzzed with interest. Within a couple of hours, The Gap posted one of the first branded GIFs on the hugely popular social media platform and a handful of other brands are readying... Continue reading at AdWeek
[ AdWeek | 2013-08-29 00:00:00 UTC ]
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The tale of Google and Frommer's famed travel guides has taken another twist this evening. Associated Press writer Beth Harpaz reports Arthur Frommer confirmed over the phone that he has retaken control of the brand from Google, and plans to continue publishing them in ebook and print formats,... Continue reading at Engadget
[ Engadget | 2013-04-04 00:00:00 UTC ]
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You want an idea to survive hundreds or thousands of years? Step one: Don’t write it on paper. Alexander Konta believed this deeply. Paper yellows and withers and crumbles; it is the printed form of Alzheimer’s. “Why not make [text] imperishable by photographing the written word after it has... Continue reading at Fast Company
[ Fast Company | 2013-01-17 00:00:00 UTC ]
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The battle to keep online advertising yields and returns high in a market of infinite volume and little scarcity rages on. But some publishers are deciding that it's not their fellow broadcasters, magazines and newspaper who are the problem but t ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-09-04 00:00:00 UTC ]
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Google has bought the travel brand Frommer's from John Wiley & Son, in a move that sees... Continue reading at The Bookseller
[ The Bookseller | 2012-08-13 00:00:00 UTC ]
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Magazines have embraced the iPad but generally dissed the Google Android OS. Google wants to change that will the opening of Magazines on Google Play. With scores of titles across many of the major publishing houses on tap for this launch, the sectio ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-06-28 00:00:00 UTC ]
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After taking a hit with the rest of the digital media industry during the Facebook and Google advertising duopoly, founder Brit Morin is taking a more hands-on and themed approach to creating the site's content to ready the brand for a comeback. The post Life after Facebook: How Brit + Co became... Continue reading at Digiday
[ Digiday | 2020-03-09 04:00:06 UTC ]
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Jennifer Howard, Managing Director of Entertainment, Media, and Tech at Facebook, sits down with Ad Age Associate Publisher Heidi Waldusky to discuss how Facebook Watch is changing the way its 140 million daily users consume content—and how marketers can take advantage of it. A custom... Continue reading at Advertising Age
[ Advertising Age | 2019-10-02 19:52:00 UTC ]
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Facebook will begin testing subscriptions on its Facebook Watch video destination in the U.S., with initial publishing partners BritBoxTV, CollegeHumor Dropout, MotorTrend On Demand and Tastemade Plus. The social network would not provide details on payments by publishers or on subscription... Continue reading at AdWeek
[ AdWeek | 2019-08-08 18:05:58 UTC ]
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