Why Purple Clover is aiming at an often-ignored cohort, Boomers

At a time when all the advertiser dollars seem to be going to the millennial demographic, it might seem crazy for a publisher to go in the opposite direction. But that’s just what Purple Clover is doing. Whalerock Industries’ 3-year-old site for people 50+ has accumulated a following of 4.5 million fans by distributing its content where they are -- Facebook. It’s among a growing number of sites for boomers that reflect that this cohort has a long life ahead of it and money to spend. The post Why Purple Clover is aiming at an often-ignored cohort, Boomers appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2016-01-26 00:00:00 UTC ]
News tagged with: #opposite direction #growing number

Other Publishing stories related to: 'Why Purple Clover is aiming at an often-ignored cohort, Boomers'

IAB Releases HTML5 Ad Validator, Aimed at Creatives and Ad Operations Teams

The Interactive Advertising Bureau planned to release a new tool Monday that allows ad designers, developers and ad operations teams to verify that their HTML5 ad units meet the current bureau's guidelines.The tool, which works for mobile and desktop, analyzes elements such as file weights,... Continue reading at Advertising Age

[ Advertising Age | 2016-04-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #scott cunningham #general manager #javascript tags

'World of Warcraft' to get a book series aimed at kids

World of Warcraft has been around for more than a decade, fleshing out the world of Azeroth with new lands, stories and characters. Its subscriber base is slowly shrinking, but the Warcraft brand continues to evolve through games like Hearthstone and... Continue reading at Engadget

[ Engadget | 2016-03-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #subscriber base

Bernie Sanders takes sharper aim at Hillary Clinton as Flint debate looms

If Saturday night’s speech by Bernie Sanders was any indication of his approach to Sunday’s presidential debate, the upcoming clash with Hillary Clinton could be the most interesting and fully-joined of the Democratic campaign season.  Sanders went hard at Clinton over her campaign’s financing,... Continue reading at Los Angeles Times

[ Los Angeles Times | 2016-03-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bernie sanders #hillary clinton #saturday night

BPA Aims to Measure Print Engagement with New “Shoppability” Report

The ways in which audiences—and advertisers—interact with magazine brands are changing, and engagement and affinity are key. The post BPA Aims to Measure Print Engagement with New “Shoppability” Report appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-03-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #magazine brands

Sharri Markson defamation suit aims to test boundaries of antisemitism

Lawyer for NSW Labor MP Shaoquett Moselmane says he is suing News Corp journalist to establish whether criticising Israeli government can be called antisemiticA defamation suit against News Corp journalist Sharri Markson by a New South Wales MP aims to test when criticism of Israel can be... Continue reading at The Guardian

[ The Guardian | 2016-02-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #senior writer

WAN-IFRA aims to help women journalists achieve their potential

Female newspaper executives from seven African countries attend editorial leadership programme designed to close the gender gap in newsroomsThe World Association of Newspapers and News Publishers (WAN-IFRA) is engaged on a project to help women journalists around the globe achieve their... Continue reading at The Guardian

[ The Guardian | 2016-01-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #gender gap #senior management #african countries

Picture Book Parody Aims to Hypnotize Kids into Harvard

For parents who don’t want their kids sleeping all night, but rather staying up studying, Penguin Young Readers Group is publishing a parody of The Rabbit Who Wants to Fall Asleep early next year. 'The Rabbit Who Wants to Go to Harvard' hops into bookstores in February. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-11-12 00:00:00 UTC ]
More news stories like this |

AIM Media Indiana Announces Acquisition of Publishing and Commercial Printing Assets from Home News Enterprises

AIM Media Indiana, LLC  announced today that is has acquired the print and online newspaper publishing assets and the commercial printing assets from Home News Enterprises, LLC (“HNE”) of Columbus, Indiana, according to John ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-11-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #llc ldquo

How News Outlet The Canary Aims to 'Diversify Media'

New media outlet The Canary is seeking to provide a counterpoint to mainstream journalism by creating a publishing platform for writers that pays its staff from the bottom up.   Kerry-anne Mendoza, editor-in-chief of The Canary, is cal ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-10-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #news outlet #publishing platform

Google's Accelerated Mobile Pages project aims to speed up the mobile web

Facing threats from Apple and Facebook, Google is teaming up with web publishers to cut down page load times on smartphones. “Accelerated Mobile Pages,” or AMP, is an open framework for building lightweight webpages, optimized for mobile devices. The move is a direct answer to rival initiatives... Continue reading at PC World

[ PC World | 2015-10-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #apple news #mobile web #web publishers #mobile devices

'Ink and Bone' is an explosive YA book aimed at bookworms

Rachel Caine unravels the secrets of the Library of Alexandria even as she spins an irresistible story. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2015-08-06 00:00:00 UTC ]
More news stories like this |

Summer Reading Challenge aims for world record

The Reading Agency is hoping to set a new record for "most pledges received for a reading campaign" for this year’s Summer Reading Challenge, which launches tomorrow (11th July). The agency has teamed up with Guinness World Records for the challenge and, starting from this weekend, libraries... Continue reading at The Bookseller

[ The Bookseller | 2015-07-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #world record #reading agency #reading campaign

EC white paper aims to level digital playing field

The European Commission has a grand plan to create a single market for digital content across all the member states of the EU, so it can be bought and sold without barriers such as the administrative burden of different VAT rates.  The creation of that market will help entrepreneurial start-up... Continue reading at The Bookseller

[ The Bookseller | 2015-05-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #european commission #digital content #member states #administrative burden #vat rates

Google aims to transform European newsrooms

Google will give €150 million (US$163 million) to European publishers and digital journalism startups in the next three years as part of a wider package that aims to support the news sector.The Internet giant has had a difficult relationship with publishers in many countries in Europe over using... Continue reading at PC World

[ PC World | 2015-04-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #google aims #european publishers #news sector #internet giant #difficult relationship #dominant position #antitrust probe

Is an upcoming book by Cheney and daughter aimed at 2016 elections? (+video)

Former Vice President Dick Cheney and his daughter Liz Cheney plan to publish "Exceptional: Why the World Needs a Powerful America" on Sept. 1. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2015-04-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #upcoming book #daughter aimed #powerful america

Is an upcoming book by Cheney and daughter aimed at 2016 elections?

Former Vice President Dick Cheney and his daughter Liz Cheney plan to publish "Exceptional: Why the World Needs a Powerful America" on Sept. 1. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2015-04-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #upcoming book #daughter aimed #powerful america

Argentina’s BajaLibros Aims to Sell Ebooks to All of America

In an effort to defy difficulties at home, Argentine e-bookseller BajaLibros is aiming to sell ebooks throughout Latin America as well as the United States. The post Argentina’s BajaLibros Aims to Sell Ebooks to All of America appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-01-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post argentina #latin america #america appeared #sell ebooks

Senate's 'torture report' will be published as a paperback aimed at a wide audience

Melville House will publish the Senate Intelligence Committee's 'Study of the Central Intelligence Agency's Detention and Interrogation Program,' otherwise known as the 'torture report,' in paperback format by Dec. 30. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2014-12-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #torture report #wide audience #melville house #interrogation program #paperback format