At a time when all the advertiser dollars seem to be going to the millennial demographic, it might seem crazy for a publisher to go in the opposite direction. But that’s just what Purple Clover is doing. Whalerock Industries’ 3-year-old site for people 50+ has accumulated a following of 4.5 million fans by distributing its content where they are -- Facebook. It’s among a growing number of sites for boomers that reflect that this cohort has a long life ahead of it and money to spend. The post Why Purple Clover is aiming at an often-ignored cohort, Boomers appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2016-01-26 00:00:00 UTC ]
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The Purple Project for Democracy, a non-partisan coalition, campaign and movement, is looking turning to magazines to help initiate a national branding campaign. “When we started this almost 17 months ago, we saw some eye-rolling,” says Purple co-founder Bob Garfield, who is also co-host of... Continue reading at Folio Magazine
[ Folio Magazine | 2019-07-16 19:13:28 UTC ]
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A National Libraries Conference, due to take place later this month, aims to ensure the service’s “continued survival” in a digital age, organisers say. Continue reading at The Bookseller
[ The Bookseller | 2019-07-11 05:47:50 UTC ]
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BuzzFeed has found success in licensing its Tasty food brand across different consumer products including food, kitchenware and cookbooks. The Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-06-14 19:25:07 UTC ]
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In a new venture in assisted self-publishing in political books, RealClearPolitics and Gotham Ghostwriters are working with 'hybrid' publisher Amplify. The post New Imprint RealClearBooks Aims ‘To Disrupt’ the Political Market With Self-Publishing appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-06-13 05:50:40 UTC ]
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Amazon has agreed to acquire the ad server business of Sizmek, a move which will have significant implications for both marketers and Google. Although terms of the deal were not disclosed, one person whose company was also bidding on Sizmek’s ad server believes the company was seeking about $30... Continue reading at Advertising Age
[ Advertising Age | 2019-05-31 15:26:13 UTC ]
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IDW cofounders Ted Adams and Robbie Robbins are teaming up to launch Clover Press, a new publishing house that will release prose works, graphic novels, art books, and other works. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-05-29 04:00:00 UTC ]
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Facebook says it has banned an Israeli company that ran an influence campaign aimed at disrupting elections in various countries and has cancelled dozens of accounts engaged in spreading disinformation. Continue reading at CBC
[ CBC | 2019-05-16 19:23:51 UTC ]
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A new online bookshop has launched to promote books, graphic novels and gifts that feature characters from under-represented backgrounds. Continue reading at The Bookseller
[ The Bookseller | 2019-05-15 00:00:00 UTC ]
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Celebrating its centenary this year, the literary agency is reaping the benefits of estates and ebooks, and blossoming with its small but powerful team of cross-genre agents. Continue reading at The Bookseller
[ The Bookseller | 2019-03-05 00:00:00 UTC ]
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Thames & Hudson will publish the debut picture book, The Star in the Forest, by Glasgow-based author and illustrator Helen Kellock. Continue reading at The Bookseller
[ The Bookseller | 2018-11-13 00:00:00 UTC ]
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Investment firm Donerail Group and newspaper publishers McClatchy Co. and AIM Media have submitted bids for Tribune Publishing Co., according to people familiar with the matter. Tribune’s board is scheduled to meet early next week after bids for the assets came due Thursday, said the people, who... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-11-03 00:00:00 UTC ]
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In connection with International Open Access Week, five quick takes to help publishers navigate an ambitious European plan to require open access by 2020. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-10-25 00:00:00 UTC ]
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A double-hulled voyaging canoe crafted using an ancient design set sail from Hawaii on Saturday to raise awareness about an all-too-modern problem. As it travels from Honolulu to San Francisco, the Hikianalia, a contemporary take on a traditional Polynesian voyaging canoe, will traverse the vast... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-08-19 00:00:00 UTC ]
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Author Juno Dawson will expose the dark underbelly of the fashion industry in her next YA novel, Meat Market. Continue reading at The Bookseller
[ The Bookseller | 2018-08-02 00:00:00 UTC ]
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Publishers including BuzzFeed, Group Nine and Business Insider are investing in third-party measurement to add legitimacy to their video audiences. The post Aiming for TV dollars, digital publishers adopt Nielsen’s Digital Content Ratings appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-07-30 00:00:00 UTC ]
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With Book Marks, the 'Literary Hub' vertical and newly-circulated book reviewing widget, Morgan Entrekin, Andy Hunter, and company make a push to restore the vitality of book critics. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-06-15 00:00:00 UTC ]
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The five editors presenting this year’s YA buzz books at a BookExpo panel on May 31 underlined the importance of inclusion in book acquisitions. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-06-05 00:00:00 UTC ]
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The Reading Agency is hoping to maintain participant numbers in this year’s Summer Reading Challenge, the theme of which is The Beano. Continue reading at The Bookseller
[ The Bookseller | 2018-05-31 00:00:00 UTC ]
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With a focus on publishing new inspirational fiction and nonfiction from U.K. authors, Harper Inspire will release its first five books this June. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-03-26 00:00:00 UTC ]
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Just because Facebook is downplaying publishers in your News Feed doesn't mean it's uninterested in giving media outlets a helping hand. The social network's Journalism Project is launching a Local News Subscriptions Accelerator that will help "metro... Continue reading at Engadget
[ Engadget | 2018-02-27 00:00:00 UTC ]
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