Pinterest currently drives 7.1 percent of Web traffic, second only to Facebook (21.3 percent), and is miles ahead of other social sites. Investing now is a long-term play for growth. After all, the company has announced its long-awaited "buy" button today, and revealed that it will be launching a video pins strategy in June, making them another avenue for video distribution and discovery. And with a new multi-image ad unit on the way, there are more and more opportunities for publishers to turn pinners into shoppers. The post Why now is the time for brands to go all-in on Pinterest appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2015-06-02 00:00:00 UTC ]
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More usually equals better—unless you're talking about the Internet. In the social sphere, the dearth of user-generated content (Twitter claims to host more than 340 million tweets per day) can be a hazard for those looking to tweet and post items that help bring buzz to their brand. This is... Continue reading at AdWeek
[ AdWeek | 2013-08-21 00:00:00 UTC ]
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From pin lifespans to brand placements, how to supercharge your social strategy. Continue reading at Folio Magazine
[ Folio Magazine | 2013-08-21 00:00:00 UTC ]
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Newspaper publishers everywhere are trying to do more with less, and the battle for local readers is a big part of their struggle, since it is one area where larger players aren’t as competitive and so theoretically there is a lot of opport ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-08-16 00:00:00 UTC ]
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Amazon's Android-flavored reading app is offering up a couple more of its own e-reader's features for those with Google-fied devices. Just like folks with Kindles have already encountered, the Kindle for Android app now keeps tabs on time remaining in both chapter and book should pace be of... Continue reading at Engadget
[ Engadget | 2013-08-14 00:00:00 UTC ]
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Time Inc. invested heavily in video initiatives under Laura Lang, but even as the company prepares to transfer leadership to new CEO Joe Ripp, the medium remains a priority. Continue reading at Folio Magazine
[ Folio Magazine | 2013-08-13 00:00:00 UTC ]
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Time Warner said Tuesday that it won't complete its plan to separate Time Inc. division into an independent company this year as anticipated, prolonging a period of uncertainty at the publishing division just a little bit longer.Executives now intend to complete the spinoff early next year, Time... Continue reading at Crains New York
[ Crains New York | 2013-08-08 00:00:00 UTC ]
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Time Inc. has named Jeffrey Bairstow as its new chief financial officer.The magazine publisher said Monday that Mr. Bairstow succeeds Howard Averill, who is transitioning into a new role as Executive Vice President and Chief Financial Officer of Time Warner. Mr. Bairstow is president of the... Continue reading at Crains New York
[ Crains New York | 2013-08-07 00:00:00 UTC ]
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Newsweek, the iconic newsmagazine brand, has been acquired by IBT Media, which publishes the news website International Business Times. Newsweek has long been financially troubled and the venerable magazine published its last print edition i ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-08-05 00:00:00 UTC ]
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New York Times Co., the newspaper publisher controlled by the Ochs-Sulzberger family, reported second-quarter profit that beat analysts' estimates as it drew more subscribers for its digital editions.Excluding some items, profit was 14 cents a share, the company said today in a statement.... Continue reading at Crains New York
[ Crains New York | 2013-08-01 00:00:00 UTC ]
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For most of us the digital revolution started some time ago. Working in journalism for nearly 15 years means that I have seen things change enormously, but even back in the late 1990s it was clear that the web was where it was at -- or where it was going to be. Newspapers and magazines have had... Continue reading at Betanews
[ Betanews | 2013-07-31 00:00:00 UTC ]
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Could limiting the period for fixed book prices give a needed boost to backlist sales by allowing retailers to discount after the initial buying frenzy is over? Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-07-31 00:00:00 UTC ]
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New documents published in The Guardian reveal that the NSA can snoop on you in real time--and that the agency is building a giant keyword-based database of everything connected to the Internet, including Word and Excel docs on users' hard drives. Sometimes life seems a lot like dystopian... Continue reading at Fast Company
[ Fast Company | 2013-07-31 00:00:00 UTC ]
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In its second major digital hire of late, Hearst Magazines has hired Todd Haskell from The New York Times as svp and chief digital revenue officer. Haskell will be responsible for driving sales and revenue for Hearst Magazines Digital Media’s 24 sites, including Cosmopolitan.com, Esquire.com... Continue reading at AdWeek
[ AdWeek | 2013-07-29 00:00:00 UTC ]
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Much like trends in magazine publishing, social media is becoming a niche-focused market. This means there are an increasing number of networks that serve very specific functions. For instance, the difference between Instagram and Twitter is similar to the difference between a photography... Continue reading at Folio Magazine
[ Folio Magazine | 2013-07-26 00:00:00 UTC ]
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The youngest end of the children's publishing business has seen a surge in licensing deals, with publishers tying in with infant and toddler development brands from the worlds of toys and entertainment. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-07-26 00:00:00 UTC ]
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Building on the success of its Pulitzer Prize winning interactive article "Snow Fall," the New York Times will launch what it's calling "an immersive digital magazine experience."Sam Sifton, the former Times food critic-turned national editor, will lead the project. At the same time, he will... Continue reading at Crains New York
[ Crains New York | 2013-07-13 00:00:00 UTC ]
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Uncertainty has been hovering over Barnes & Noble ever since the retailer first reported that 2012 holiday sales— especially those of its Nook reading devices—were well below expectations. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-07-12 00:00:00 UTC ]
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Neil Jamieson, a Time Inc. vet and a big figure in the magazine design world, has left to join design studio Joe Zeff Design to be the studio's first creative director. Jamieson most recently was design director of Money, whose tablet edition was a National Magazine Award finalist this year. He... Continue reading at AdWeek
[ AdWeek | 2013-07-10 00:00:00 UTC ]
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Tuesday morning Amazon Publishing announced a new comics and graphic novel imprint, Jet City Comics. It will publish graphic novels by George R.R. Martin, of "Game of Thrones" fame and others.It was only yesterday that I asked my editor when Comic-Con begins, because the comics-related... Continue reading at Los Angeles Times
[ Los Angeles Times | 2013-07-09 00:00:00 UTC ]
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Perform has hired Martyn Jones, the former publishing director for Stuff and FourFourTwo, as its global brand sponsorship director as part of the company's expansion. Continue reading at Media Week
[ Media Week | 2013-07-05 00:00:00 UTC ]
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