Pinterest currently drives 7.1 percent of Web traffic, second only to Facebook (21.3 percent), and is miles ahead of other social sites. Investing now is a long-term play for growth. After all, the company has announced its long-awaited "buy" button today, and revealed that it will be launching a video pins strategy in June, making them another avenue for video distribution and discovery. And with a new multi-image ad unit on the way, there are more and more opportunities for publishers to turn pinners into shoppers. The post Why now is the time for brands to go all-in on Pinterest appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2015-06-02 00:00:00 UTC ]
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An era came to an end last week when Time Warner announced it would be spinning off its storied magazine division by the close of the year, leaving the owner of People, InStyle, Fortune, Sports Illustrated and, of course, Time to fend for itself as a publicly traded Time Inc. The announcement... Continue reading at Crains New York
[ Crains New York | 2013-03-10 00:00:00 UTC ]
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#—matthew flamm
On Thursday, Time Warner investors were giving the thumbs up to Wednesday's announcement that the media giant would be spinning off its troubled magazine division—pushing shares up 2% in midday trading, on top of the 6% increase that followed reports last month of a sale of Time Inc.But magazine... Continue reading at Crains New York
[ Crains New York | 2013-03-08 00:00:00 UTC ]
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IPC Media is focusing on not being distract by events outside of its control, as parent company Time Warner unveiled plans to spin off its magazine division Time Inc last night. Continue reading at Media Week
[ Media Week | 2013-03-07 00:00:00 UTC ]
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Social marketing isn’t close to peaking yet, but it’s already a part of almost every conversation between brands and marketers. Close to 90 percent of advertisers are using some form of it, according to a recent Nielsen study. Continue reading at Folio Magazine
[ Folio Magazine | 2013-03-01 00:00:00 UTC ]
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Denmark’s leading publishers are combining with Rubicon Project to launch The Danish Publisher Network, in order to offer their online inventory and data to advertisers via real-time trading. Publishers including Politiken, Jyllands-Posten, ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-02-26 00:00:00 UTC ]
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The finalists for the 33rd L.A. Times Book Prizes were announced Thursday morning. Two authors -- Margaret Atwood and Kevin Starr -- will also receive special recognition. This post has been updated; see below for details. Continue reading at Los Angeles Times
[ Los Angeles Times | 2013-02-21 00:00:00 UTC ]
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The publishers of UK's Stork Books argue that major publishers and the media in the UK and USA underestimate the audience for translated books and are making a big mistake. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-02-15 00:00:00 UTC ]
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According to Fortune, the media giant is meeting with a reps from Meredith--but nothing's been confirmed. Could Time Warner be following in the steps of News Corp. and considering spinning off its publishing division? According to a report by Fortune (a Time Inc. publication), the media... Continue reading at Fast Company
[ Fast Company | 2013-02-14 00:00:00 UTC ]
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Children's publisher Chicken House and the Times are on the way to choosing the title that... Continue reading at The Bookseller
[ The Bookseller | 2013-02-11 00:00:00 UTC ]
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Children's laureate Julia Donaldson's follow-up to Edward Lear's classic, The Owl and... Continue reading at The Bookseller
[ The Bookseller | 2013-02-08 00:00:00 UTC ]
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The fate of the independent sales representative may be inextricably linked to that of the independent bookstore. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-02-08 00:00:00 UTC ]
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Time Warner Inc. said Wednesday that net income grew 51% in the last three months of 2012 even as revenue was largely unchanged. Rising fees from cable and satellite companies and higher ad revenue at the TV networks offset revenue declines at its movie studio and magazine businesses.Net income... Continue reading at Crains New York
[ Crains New York | 2013-02-06 00:00:00 UTC ]
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Time Inc., the publisher of magazines including Time and Sports Illustrated, has begun eliminating about 6% of its head count—nearly 500 jobs—in the biggest round of cuts at the company since 2008."With the significant and ongoing changes in our industry, we must continue to transform our... Continue reading at Crains New York
[ Crains New York | 2013-01-30 00:00:00 UTC ]
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The value of the children’s physical books market last year was marginally up on 2011,... Continue reading at The Bookseller
[ The Bookseller | 2013-01-17 00:00:00 UTC ]
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Now that Rupert Murdoch is spinning off News Corp.’s publishing properties into a separate company, media observers have identified the Los Angeles Times as a likely target for acquisition. Continue reading at Los Angeles Times
[ Los Angeles Times | 2013-01-15 00:00:00 UTC ]
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From Clay Foster, chairman and CEO of Journal Inc. and publisher of the Daily Journal: Today’s paper is the culmination of months of planning and hard work to go live on a new printing press. In challenging economic times this was not an e ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-01-14 00:00:00 UTC ]
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Maurie Perl, the longtime chief spokeswoman at Condé Nast, is hanging it up after 21 years at the company. For 12 years, Perl built and oversaw the PR machine of the publishing company, reporting to parent Advance Publications Chairman Si Newhouse and then-Condé Nast CEO Steve Florio, who since... Continue reading at AdWeek
[ AdWeek | 2013-01-09 00:00:00 UTC ]
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Publishing is doing all it can to convince people to buy books and read, but still 47% of Americans don't. It's time to try something radical: let's start with men. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-01-04 00:00:00 UTC ]
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Time Inc. has named Martha Nelson as editor-in-chief of the media company. The company said Tuesday that Ms. Nelson is the first woman in the company's 90-year history to hold the role. She has worked for Time Inc. for 20 years and has been editorial director since 2010. She will assume the top... Continue reading at Crains New York
[ Crains New York | 2012-12-19 00:00:00 UTC ]
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The New York Times is getting into the ebooks business through partnerships with digital publishers Byliner and Vook. The Times will up to 12 original e-singles through Byliner on a variety of topics including culture, sports, business, science, and health. The first Byliner title, "Snow Fall:... Continue reading at Fast Company
[ Fast Company | 2012-12-14 00:00:00 UTC ]
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