Why now is the time for brands to go all-in on Pinterest

Pinterest currently drives 7.1 percent of Web traffic, second only to Facebook (21.3 percent), and is miles ahead of other social sites. Investing now is a long-term play for growth. After all, the company has announced its long-awaited "buy" button today, and revealed that it will be launching a video pins strategy in June, making them another avenue for video distribution and discovery. And with a new multi-image ad unit on the way, there are more and more opportunities for publishers to turn pinners into shoppers. The post Why now is the time for brands to go all-in on Pinterest appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2015-06-02 00:00:00 UTC ]
News tagged with: #pinterest appeared #web traffic #social sites #video distribution

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LIFE.com Rejuvenates Brand Through Website

LIFE magazine, started in 1936 by Time Inc. founder Henry Luce, has found new life in LIFE.com. Continue reading at Folio Magazine

[ Folio Magazine | 2011-03-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #life magazine


The New York Times Unveils Paywall Plan

The New York Times today introduced its new digital subscription plan for charging the heaviest users of its site. The plan takes effect with readers in Canada today, and in the U.S. and the rest of the world on March 28. The plan offers three digital subscription plans across a variety of devices. Continue reading at Folio Magazine

[ Folio Magazine | 2011-03-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #heaviest users #plan offers


Sainsbury's launches own-brand kids' books

Written By: Charlotte Williams Publication Date: Mon, 07/03/2011 - 09:00 Sainsbury's has launched a range of own brand pre-school children's books, publishing eight titles in collaboration with Dorling Kindersley. The titles went on sale on Saturday [5th March] in more than 200 of the... Continue reading at The Bookseller

[ The Bookseller | 2011-03-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #titles including #dorling kindersley #supermarket chain #children aged


Mantel on Sunday Times short story longlist

Written By: Graeme Neill Publication Date: Mon, 21/02/2011 - 08:40 Man Booker winner Hilary Mantel and Susan Hill are among the writers longlisted for the £30,000 Sunday Times EFG Private Bank Short Story Award 2011. read more Continue reading at The Bookseller

[ The Bookseller | 2011-02-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #susan hill #writers longlisted


TIME For a Makeover

Tomorrow, TIME Magazine will show off its makeover. After months of trial, the editors of TIME have created a new version of the iconic magazine. Though some of the publication remains the same, other features will be transformed. Continue reading at Folio Magazine

[ Folio Magazine | 2011-02-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #time magazine


The Sun and Times to include WBD vouchers

Written By: Charlotte Williams Publication Date: Wed, 16/02/2011 - 15:40 World Book Day will be supported by News International for the second year running, with £1 WBD book tokens to be printed in both the Times and the Sun. read more Continue reading at The Bookseller

[ The Bookseller | 2011-02-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #news international #year running


Bookmarc: Bookstore as Luxury Brand

Bookstores may be many things, but fashionable isn’t usually one of them. That could change now that designer Marc Jacobs has put his imprimatur on Bookmarc stores on both coasts and added branded Bookmarc sections to a handful of MJ stores from Provincetown, Mass., to San Francisco, as well as... Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-02-14 00:00:00 UTC ]
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Time Inc. Launching 'All Access' Digital Subscription Plan

At a press conference this morning, Time Inc. announced it is launching an "all access" digital subscription plan in an effort to offer their brands to readers on any platform. Continue reading at Folio Magazine

[ Folio Magazine | 2011-02-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #press conference


Man Booker to accept digital submissions for first time

Written By: Katie Allen E-books are to be accepted for entry for the Man Booker prize for the first time in 2011 as a number of changes are made to the rules. Publishers are being asked to submit a digital version of their submissions as judges are to be supplied with e-readers for the first... Continue reading at The Bookseller

[ The Bookseller | 2011-01-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #man booker #digital version


Small Bookstores Struggle for Niche in Shifting Times

Morgan Entrekin, holding book, publisher at Grove/Atlantic, met with booksellers at the Winter Institute book fair last week. Continue reading at The New York Times

[ The New York Times | 2011-01-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #morgan entrekin


Time to Change Co-op?

After several stark years in which stores like Cody's in San Francisco and Davis-Kidd Booksellers in Nashville closed and the nation's second largest chain is teetering more than ever, publishers and booksellers are looking for new ways to work together. Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-01-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #largest chain