Why now is the time for brands to go all-in on Pinterest

Pinterest currently drives 7.1 percent of Web traffic, second only to Facebook (21.3 percent), and is miles ahead of other social sites. Investing now is a long-term play for growth. After all, the company has announced its long-awaited "buy" button today, and revealed that it will be launching a video pins strategy in June, making them another avenue for video distribution and discovery. And with a new multi-image ad unit on the way, there are more and more opportunities for publishers to turn pinners into shoppers. The post Why now is the time for brands to go all-in on Pinterest appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2015-06-02 00:00:00 UTC ]
News tagged with: #pinterest appeared #web traffic #social sites #video distribution

Other Publishing stories related to: 'Why now is the time for brands to go all-in on Pinterest'

NOOK Newsstand Adds More Titles From Meredith and Time Inc.

The NOOK Newsstand for Barnes & Noble’s e-reader offering NOOK has added more titles from Meredith and Time Inc. to its periodical roster. Continue reading at Folio Magazine

[ Folio Magazine | 2011-08-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #nook newsstand

Food Network Magazine Raises Rate Base for Sixth Time in Two Years

Once identified as the most notable magazine launch of the year in 2009, Hearst's Food Network magazine is continuing to ride a wave of reader enthusiasm with the announcement of its sixth rate base increase since the title went live. Continue reading at Folio Magazine

[ Folio Magazine | 2011-08-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sixth time

Parenting.com and TODAY.com Partner in Cross-Branding Strategy

Bonnier’s Parenting website announced its partnership with the TODAY show’s website; offering Parenting.com and Today.com users a wider breadth of content, and advertisers a greater reach for their campaigns. Continue reading at Folio Magazine

[ Folio Magazine | 2011-08-11 00:00:00 UTC ]
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From "Most Effective Digital Mag Brands" to "7 Magazine Web Sites That Suck"

Media research firm Affinity LLC has issued its latest American Magazine Study, which ranks 170 digital magazine brands on attributes ranging from "Most Trusted" to "Most "Useful" and "Most Entertaining." Rankings are based on the percent of a magazine's digital audience that cites the brand as... Continue reading at Folio Magazine

[ Folio Magazine | 2011-08-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital audience

Time Inc. Launches New Tablet Strategy

Time Inc. is making it easier for readers to access its magazines in digital form—the company announced Wednesday that it will make all 21 of its U.S. titles available on the iPad and other tablets by the end of the year. But consumers still won’t be able to buy subscriptions through a key sales... Continue reading at AdWeek

[ AdWeek | 2011-08-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #audit bureau #digital copies #digital editions #hold back

Time Inc. Posts Second-Quarter Gains

Time Warner Inc. released its second-quarter results today, posting its highest growth rate since third quarter 2007. Overall revenues rose 10 percent to $7 billion compared to same period 2010. Its publishing division also did well—Time Inc. boosted revenues 3 percent for the quarter, with... Continue reading at Folio Magazine

[ Folio Magazine | 2011-08-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #time warner #publishing division #key role

Financial Times Grows Paid Digital Subs 34 Percent in First Half 2011

While many publishers are still grappling with the question of digital properties and revenue, The Financial Times continues to reap positive benefits from its paid collection model, according to first half 2011 financials released Friday. Continue reading at Folio Magazine

[ Folio Magazine | 2011-08-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital properties

Schofield Brands, Employees In Limbo Following Shutdown

Former Schofield Media employees are still wondering if there is a chance that select brands may be revived after the company shut down last week as a result of lender Wells Fargo pulling financing. Continue reading at Folio Magazine

[ Folio Magazine | 2011-07-28 00:00:00 UTC ]
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Latest Digital IQ Index Says Top-Ranked TIME is “Genius”

TIME is ranked number one in the latest Digital IQ Index from "digital innovation think tank" L2 that measures the digital aptitude and ad revenue-per-page of 87 magazine brands.The rankings were developed by NYU Stern professor Scott Galloway. Continue reading at Folio Magazine

[ Folio Magazine | 2011-07-27 00:00:00 UTC ]
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Time Magazine Rolls Out Print/Digital Subscriptions -- And Puts Up Another Web Pay Wall

Time magazine is making it easier for readers to subscribe to its digital and print editions. And harder for non-subscribers to read the magazine on the Web. Continue reading at AllThingsD

[ AllThingsD | 2011-07-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #time magazine #print editions

Glam Media Aiming at Brands with New Model

Glam Media built a big collection of online blogs aimed at women on the premise that by serving up high-quality content, it could appeal to brand advertisers who have shunned lower cost ad networks. The company appears to have had the right idea; launched in 2005, it now claims some 2,500... Continue reading at AdWeek

[ AdWeek | 2011-07-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #big change

Sean Holzman Named Chief Brand Development Officer with Bonnier

Bonnier announced that Sean Holzman is now its chief brand development officer, a newly created role in the company. Holzman comes from Source Interlink Media, where he acted as president of the enterprise division. Continue reading at Folio Magazine

[ Folio Magazine | 2011-06-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bonnier announced #sean holzman

Century to publish Skinner's Times columns

Written By: Charlotte Williams Publication Date: Fri, 17/06/2011 - 10:52 Century has acquired world rights to a book by comedian Frank Skinner, set to feature columns selected from those he has published in the Times newspaper in the past two years, plus some fresh and previously unseen... Continue reading at The Bookseller

[ The Bookseller | 2011-06-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #times newspaper #avalon management

Financial Times Sees 100,000 Downloads In Week After HTML Launch

Financial Times has decided to go another way for their digital subscription offering, opting out of the Apple sub model and creating an app through HTML 5, allowing users to get the app experience through their Web browser. Continue reading at Folio Magazine

[ Folio Magazine | 2011-06-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #allowing users #web browser

Financial Times Thumbs Nose at Apple with Web App

Just as mainstream publishers are hitching their digital futures to Apple with a deal to sell subscriptions through the company's new Newsstand, one major publisher is saying, in effect, who needs it? On Tuesday, the Financial Times launched FT Web App, a browser-based app for tablets, which is... Continue reading at AdWeek

[ AdWeek | 2011-06-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #stronger position #follow suit #digital business

Desmond in talks to sell US OK! to Time Warner

Richard Desmond is in talks with US media giant Time Warner about the possible sale of the US edition of celebrity OK! magazine, sources have confirmed. Continue reading at Media Week

[ Media Week | 2011-06-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #richard desmond #time warner

BEA: big ideas, B&N and global brands

Written By: Gayle Feldman Publication Date: Fri, 03/06/2011 - 08:50 Like much of our world, BEA has shrunk but also expanded. read more Continue reading at The Bookseller

[ The Bookseller | 2011-06-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #big ideas #global brands

Chief Brand Officer Andy Sareyan Parts Ways with Meredith

Andy Sareyan, chief brand officer and executive vice president of consumer brands with Meredith Corp., has left the company. Continue reading at Folio Magazine

[ Folio Magazine | 2011-05-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #meredith corp #andy sareyan #consumer brands

Three Reasons To Buy The New York Times

Is the time ripe to place a bet on a brighter and profitable future for the grand dame of the publishing world? Continue reading at Editor & Publisher

[ Editor & Publisher | 2011-05-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing world

Digital in the Black for First Time at Future

Future plc, the U.K.-based enthusiast publisher with a U.S operation in San Francisco, released half-year results for its fiscal 2011 and digital has become the star performer. Continue reading at Folio Magazine

[ Folio Magazine | 2011-05-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #future plc