Believe it or not, 100 variations of the same ad is not enough for some digital marketers anymore. That's one of the reasons the stars appear to be aligning for tech vendors that have been developing systems for what they call creative programmatic advertising. Creative and programmatic once seemed incompatible, but here's what is helping bring the two together. The long-called-for movement for makers of display ads to evolve from using Flash software to HTML5 is finally upon us, underscored by Amazon's switch to HTML5-only promos and The Washington Post committing to publishing its content on Facebook with the software. On desktops and mobile, ads via HTML5 work better than those made with Flash, improving campaign deliverability by as much as 50 percent and bolstering marketers' willingness to budget for creative programmatic—defined as the science of targeting images and copy at individual consumers. Now, advertiser and investor money is flowing to creative programmatic startups like PaperG, Persio and Spongecell, among others. For instance, PaperG this week announced a fundraising round of $5 million after picking up publishing clients including Hearst, Charter Media and Tribune. "With Flash, you could have 10 different creatives with 10 different ways, so you'd have in the order of magnitude of about 100 different versions of the ad," explained Scott Cunningham, svp at the Interactive Advertising Bureau and general manager of the IAB Tech Lab, which on Monday... Continue reading at 'AdWeek'
[ AdWeek | 2015-09-30 00:00:00 UTC ]
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When Roku and Nielsen struck a strategic alliance last March, users of connected TV's most popular platform were promised a major advertising upgrade. Roku, whose platform now has 56.4 million active accounts, is adding Nielsen's Digital Ad Ratings audience guarantees to its ad platform OneView,... Continue reading at AdWeek
[ AdWeek | 2022-02-01 14:00:00 UTC ]
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Fast-growing digital media company Sinuate Media is pivoting its business model with pre-packaged marketing platforms to help small companies compete with bigger fish. Sinuate CEO and founder Leah Messina told Business First that the knowledge needed to use digital marketing tools has increased... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2022-01-27 23:14:12 UTC ]
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A bunch of new tech sales cropped up at the start of the week for things like robot vacuums, game controllers and more, and many of them are still around today. A trio of iRobot devices remain discounted, with the most affordable of the bunch coming in at $179. Some of Amazon's Fire tablets are... Continue reading at Engadget
[ Engadget | 2022-01-21 16:45:26 UTC ]
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After years of discussion and planning, it's finally here: the American Library Association's new winter event, LibLearnX, will run through January 24. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-01-21 05:00:00 UTC ]
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Ahead of the 2022 Beijing Winter Olympics, Swiss sportswear brand On brought the pages of a graphic novel to life to introduce a new hero to the next generation of athletes. The 10-minute film, entitled "Black Ice," is about Akwasi Frimpong, the first skeleton athlete from Ghana and only the... Continue reading at AdWeek
[ AdWeek | 2022-01-20 13:08:00 UTC ]
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Cornerstone has created a TV advert featuring real readers to support the paperback publication of Katie Fforde’s novel A Wedding in the Country. Continue reading at The Bookseller
[ The Bookseller | 2022-01-18 19:17:21 UTC ]
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This week brought deals on Apple devices, gaming gear and more. The Mac Mini M1 remains on sale for $600 while the 3rd-generation AirPods are back down to a record low of $140. Nintendo's Ring Fit Adventure is back in stock and $25 off, while you can still get a one-year Switch Online family... Continue reading at Engadget
[ Engadget | 2022-01-14 16:45:01 UTC ]
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In the latest podcast episode of Boston Speaks Up, Raghav “Rags” Gupta shares his thoughts on entrepreneurship and ideas from his bestselling book "One to Ten: Finding Your Way from Startup to Scaleup." Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2022-01-11 12:25:00 UTC ]
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Josie Dobrin is stepping down from her c.e.o. role at Creative Access as the social enterprise celebrates its 10-year anniversary. Continue reading at The Bookseller
[ The Bookseller | 2022-01-11 05:50:09 UTC ]
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Print book sales by volume in the United States was the highest ever recorded by NPD BookScan, with adult fiction as the leading growth category. The post NPD BookScan: US 2021 Market Unit Volume Up 9 Percent appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-01-11 03:46:38 UTC ]
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RBmedia has entered the German audiobook market using a two-step approach: forming RBmedia Verlag and acquiring German audiobook publisher ABOD to supply titles to the new unit. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-01-06 05:00:00 UTC ]
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Ad measurement firm Nielsen released its latest Connected TV tool, Streaming Signals, so advertisers can target CTV audiences with sharper precision. CTV can seem a murky lens for certain advertisers--those used to the granular precision of digital ecosystems--to reach their intended audience... Continue reading at AdWeek
[ AdWeek | 2022-01-04 11:56:02 UTC ]
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Regardless of how 2021 went for you, 2022 is another chance for all of us to make the new year better than those that came before it. We set New Year’s resolutions with the best of intentions, but it’s no wonder that so many people fail after just a few weeks – old habits die hard. Just as it’s... Continue reading at Engadget
[ Engadget | 2022-01-01 14:34:42 UTC ]
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In spite of all the advancements we’ve seen in tech, the industry as a whole has consistently neglected people with disabilities. There have been some improvements, including video call apps like FaceTime, Zoom, Microsoft Teams, Google Hangouts and more adding better support for sign language... Continue reading at Engadget
[ Engadget | 2021-12-31 21:00:34 UTC ]
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With Christmas right around the corner, now's the time to make sure you have all your gifts in check and grab any last-minute holiday gifts you may need. Thankfully, there remain a good number of tech deals available, and a good portion of them are still slated to arrive before the holiday if... Continue reading at Engadget
[ Engadget | 2021-12-17 16:45:01 UTC ]
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Creative Access has released research to coincide with its 10-year anniversary, revealing the disproportionate impact of Covid-19 on people from under-represented groups in publishing, including a sharp decline in financial stability. Continue reading at The Bookseller
[ The Bookseller | 2021-12-17 03:20:02 UTC ]
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Snap Inc. commissioned two analyses from Nielsen to help it quantify sales driven by ads on the Snapchat platform for advertisers in the consumer packaged goods and beauty categories in the U.S. The company said in a blog post that advertisers are turning to measurement strategy market mix... Continue reading at AdWeek
[ AdWeek | 2021-12-16 22:30:00 UTC ]
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If you're still on the hunt for good tech gifts to give this year, you still have time to grab some that will arrive before the holidays. Apple's second-generation AirPods are on sale again for $100, while the Fitbit Charge 5 fitness tracker is back down to $130. Both Amazon's Kindle and a few... Continue reading at Engadget
[ Engadget | 2021-12-10 16:45:43 UTC ]
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Maybe you've crossed all of the big items off your gift list for the year, but you're still on the lookout for stocking stuffers that aren't the typical picks. There are plenty of options in the tech space that are both small and affordable, and Cyber Monday deals have made a good number of them... Continue reading at Engadget
[ Engadget | 2021-11-29 18:00:23 UTC ]
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