Ashley Deibert, CMO, Piano The world of digital advertising is undergoing a paradigm shift. Even before Google pulls the final plug on third-party cookies in 2022, brands will be challenged to rethink their targeting and ad strategies. The demise of third-party cookies promises to accelerate the decline of third-party data, and brands will require more […] The post Why advertisers are leaning into digital publishing strategies appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2020-10-08 01:00:00 UTC ]
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It's been quite a year for Newsweek. As the magazine plans for its transition to a digital-only future, you can count the remaining print editions of the storied publication on one hand. It's without question that this fall has been a tough one for the 80 year old magazine, capped by the... Continue reading at AdWeek
[ AdWeek | 2012-12-14 00:00:00 UTC ]
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The European Union has accepted an offer from Apple and four major publishers to reduce pricing restrictions on content offered at Amazon and other book-sellers. After being caught out by the EU, we heard that the offer was likely to be adopted last month, and the commission has now confirmed... Continue reading at Engadget
[ Engadget | 2012-12-13 00:00:00 UTC ]
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29th Street Publishing sees no reason why selling subscriptions shouldn’t be as easy as blogging. At a time when print magazines such as Newsweek and tablet publications like The Daily are shuttering, the team at 29th Street Publishing is betting on the future of magazines for iPad and... Continue reading at Fast Company
[ Fast Company | 2012-12-13 00:00:00 UTC ]
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The online comics marketplace has exploded over the past year. Here, from innovative indies to blockbuster franchise extensions, some of the best from the emerging world of digital comics. 2012 was the year digital-direct comics went mainstream. Entirely bypassing the tried-and-true supply... Continue reading at Fast Company
[ Fast Company | 2012-12-12 00:00:00 UTC ]
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Foyles asked for advice on designing the bookshop of the future and several notable publishing personalities shared their ideas with Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2012-12-12 00:00:00 UTC ]
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Random House publishers are to reward employees with a $5,000 (£3,103) bonus partly owing to the success of EL James's erotic trilogy, Fifty Shades of Grey. Continue reading at BBC News
[ BBC News | 2012-12-11 00:00:00 UTC ]
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Magazine publishers are still tightening their belts three years after the nightmare of the advertising recession shook the industry to its toes. But the itch to launch new magazines shows no sign of going away. In 2012, veteran publishers and novice entrepreneurs launched a total of 195 print... Continue reading at Crains New York
[ Crains New York | 2012-12-10 00:00:00 UTC ]
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Ever since Hearst Corp. sold William Morrow to News Corp. in 1999, its book publishing activities have focused on partnering with different houses to publish books based on content from its magazines. Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-12-10 00:00:00 UTC ]
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At this point, expecting Amazon to actually divulge genuine numbers surrounding its Kindle business would be akin to expecting that so-called "fiscal cliff" to just vanish overnight. That said, the company's playing a little less coy than usual in a new press release that announces A/B testing... Continue reading at Engadget
[ Engadget | 2012-12-07 00:00:00 UTC ]
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Authors Tony Parsons and Jane Fallon have said Curtis Brown’s new digital self-publishing... Continue reading at The Bookseller
[ The Bookseller | 2012-12-07 00:00:00 UTC ]
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Ebooks will bring Cuba's isolated publishing industry and authors to a wider audience across the Spanish-speaking world, but also the US, under the radar of the trade embargo. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2012-12-06 00:00:00 UTC ]
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Spain’s financial crisis and slump in book sales has led Spanish-language publishers to focus on Latin America, with agents bypassing Spain to sell rights directly in the region. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2012-12-06 00:00:00 UTC ]
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Publishers seem to have no end to their appetite for apps. This year through October, 9,125 publication-related apps were released for the iPad, twice the number released in the year-ago period, according to McPheters & Co.’s iMonitor app-tracking service. Hearst led publishers with the most... Continue reading at AdWeek
[ AdWeek | 2012-12-05 00:00:00 UTC ]
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The Daily will publish its final issue this month after News Corporation bigwigs decided to pull the plug on the original iPad-only newspaper, proving it’s not easy to sell subscriptions to enhanced print-style media to a digital audience. ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-12-04 00:00:00 UTC ]
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Eric Schmidt, executive chairman of Google, and Jared Cohen, director of Google Ideas, will address the promises and pitfalls of a digitally connected world in a book titled “The New Digital Age: Reshaping the Future of People, Nations and Business,” due out on April 23 from Knopf. Continue reading at AllThingsD
[ AllThingsD | 2012-12-04 00:00:00 UTC ]
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Nacéra Khiat of Algeria's Editions Sedia discusses how training in Casablanca by the Frankfurt Book Fair has brought together disparate publishers from across the Magreb. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2012-12-04 00:00:00 UTC ]
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German self-publishing platform XinXii, which allows indie authors to sell their titles through mobile ebook shops, has gone live in Russia. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2012-12-04 00:00:00 UTC ]
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Publishers Weekly faces controversy after naming 'Fifty Shades of Grey' author E L James 'Publishing Person of the Year' for 2012. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2012-12-04 00:00:00 UTC ]
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Leading publishing figures stressed the importance of becoming more outward looking and consumer... Continue reading at The Bookseller
[ The Bookseller | 2012-12-04 00:00:00 UTC ]
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Publishers have "done a lot right" and are standing in a much stronger position in the... Continue reading at The Bookseller
[ The Bookseller | 2012-12-03 00:00:00 UTC ]
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