Why advertisers are leaning into digital publishing strategies

Ashley Deibert, CMO, Piano The world of digital advertising is undergoing a paradigm shift. Even before Google pulls the final plug on third-party cookies in 2022, brands will be challenged to rethink their targeting and ad strategies. The demise of third-party cookies promises to accelerate the decline of third-party data, and brands will require more […] The post Why advertisers are leaning into digital publishing strategies appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2020-10-08 01:00:00 UTC ]
News tagged with: #digital advertising #third-party cookies #third-party data #digital publishing

Other news stories related to: "Why advertisers are leaning into digital publishing strategies"

E-Serials as the “Third Layer” in the Publishing World

Plympton—a startup publisher of serialized digital fiction—was created as 'a nimble alternative to the major publishers and online markets,' as the founders explain. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2012-12-03 00:00:00 UTC ]
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Publishers in 'dream' position, FutureBook hears

Publishers have "done a lot right" and are standing in a much stronger position in the... Continue reading at The Bookseller

[ The Bookseller | 2012-12-03 00:00:00 UTC ]
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Argentina’s Adriana Hidalgo Wins FIL Publishing Merit Award

Argentine publisher Adriana Hidalgo has won this year’s Publishing Merit Award at the Guadalajara International Book Fair, in recognition as Latin America’s most widely distributed independent publisher. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2012-11-30 00:00:00 UTC ]
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Bloomberg's Licencing Chief on How to Sell Your Content to Other Publishers and Partners

If you've got content you think other publishers want to buy, what do you need to do to to make it an attractive proposition? A good example of a successful licencing operations is Bloomberg, which provides content to more than 600 publish ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-11-30 00:00:00 UTC ]
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Amazon Publishing to Open European Division

Amazon's Jeff Belle announced in a letter to literary agents that Amazon Publishing will begin building a European publishing division in 2013. Hiring will begin in January. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2012-11-30 00:00:00 UTC ]
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Digital sales up, physical down for B&N

Barnes & Noble has grown Nook digital content sales by 38% year-on-year in its second quarter... Continue reading at The Bookseller

[ The Bookseller | 2012-11-29 00:00:00 UTC ]
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Barnes & Noble reports Q2 2013 earnings: digital content sales up 38%, Nook unit rakes $160 million

Barnes & Noble's Nook unit didn't have its greatest quarter. The $160 million in revenue the new Microsoft-backed spin off raked in was slightly better than last year's $152 million, but still a significant drop from $220 million. In a sign of the growing ubiquity of e-readers however,... Continue reading at Engadget

[ Engadget | 2012-11-29 00:00:00 UTC ]
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Why Publishers Need to Collaborate with Tech Companies

At the Guadalajara Book Fair, Bill McCoy of the IDPF and Pablo Defendini of Safari Books encouraged publishers to abandon DRM, and set their own prices. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2012-11-29 00:00:00 UTC ]
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Amazon to begin European publishing push from 2013

Amazon has said that it is to open a European publishing wing headquartered in Luxembourg,... Continue reading at The Bookseller

[ The Bookseller | 2012-11-29 00:00:00 UTC ]
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Simon & Schuster gets wise to self-publishing

Simon & Schuster Inc. is getting on the self-publishing bandwagon. The book publishing division of CBS Corp. announced Tuesday that it has joined with veteran self-publishing firm Author Solutions, Inc., to form Archway Publishing, a service that will focus on writers who want to publish... Continue reading at Crains New York

[ Crains New York | 2012-11-28 00:00:00 UTC ]
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Christmas digital consumer campaign from Random House

Random House UK has launched its first digital consumer campaign for Christmas on dedicated... Continue reading at The Bookseller

[ The Bookseller | 2012-11-28 00:00:00 UTC ]
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Nosy Crow to publish book of John Lewis Snowman ad

Children's publisher Nosy Crow has partnered with John Lewis to create a picture book of the... Continue reading at The Bookseller

[ The Bookseller | 2012-11-27 00:00:00 UTC ]
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S&S to launch self-publishing service with Author Solutions

Simon & Schuster has teamed up with Author Solutions to launch a self-publishing service... Continue reading at The Bookseller

[ The Bookseller | 2012-11-27 00:00:00 UTC ]
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Hachette produces digital picture books

Hachette Children's Books has begun making its picture books available as ebooks from... Continue reading at The Bookseller

[ The Bookseller | 2012-11-27 00:00:00 UTC ]
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Corporate to Startup: The New Publishing Career Path?

In the modern world of book publishing, should we all be preparing for a second career as an entrepreneur? Plenty of our colleagues are choosing that career path. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2012-11-27 00:00:00 UTC ]
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