When Experience Counts: How Bustle Digital Group Is Future-Proofing Its Business

Legacy media companies, particularly those with print products, are often told they should learn from digital startups who have allegedly disrupted norms and transformed the industry through innovation and a new, creative mindset. While this is true in some instances, there are plenty of examples that contradict this idea. So perhaps a more sound model is one that marries fresh thinking with practical, proven experience. Bustle Digital Group certainty believes in this formula. The digital publishing company has become a recent success story as it continues to grow its portfolio—both from acquisitions and in-house launches. Still, like many other digital publishers, it, too, has had to right-size its company over the past eight months, including a recent round of layoffs in April, when it also shuttered The Outline. But unlike some of its contemporaries, the company is confident in its path forward and believes that its startup sensibility can benefit from industry vets with proven track records in legacy media. Take for example its hiring of Elizabeth Webbe Lunny in September of 2019 as EVP of revenue. Webbe Lunny’s career highlights include a 13-year run at Condé Nast, where she served on brand and corporate levels. She then headed up digital and integrated sales at Rodale, and before joining BDG, she was a VP and publisher at the New York Times’ T magazine. Webbe Lunny joined BDG as it was building out its portfolio further and was tasked to ensure that initiative... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2020-07-23 16:07:41 UTC ]
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Written By: Bookseller Staff Publication Date: Thu, 05/05/2011 - 15:40 Bertelsmann has acquired digital media agency Smashing Ideas, with the aim of beefing up Random House Inc's digital offerings. The terms of the acquisition were not made public. read more Continue reading at The Bookseller

[ The Bookseller | 2011-05-05 00:00:00 UTC ]
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Media Decoder: Random House Buys Digital Agency

Random House has acquired Smashing Ideas, a digital media agency, in an effort to strengthen its digital publishing side, the publisher said on Thursday. Continue reading at The New York Times

[ The New York Times | 2011-05-05 00:00:00 UTC ]
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Starling to join Octopus Publishing Group

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[ The Bookseller | 2011-05-04 00:00:00 UTC ]
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Digital helps lift profit at Simon & Schuster

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[ The Bookseller | 2011-05-04 00:00:00 UTC ]
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Digital sales now worth 6%, as ebooks grow 300% in 2010

Written By: Philip Jones Publication Date: Tue, 03/05/2011 - 09:22 The digital publishing market is now worth 6% of UK publishers' sales, the Publishers Association has revealed, with consumer digital sales up more than 300% in 2010 to £16m—the third year of treble digit growth. The PA... Continue reading at The Bookseller

[ The Bookseller | 2011-05-03 00:00:00 UTC ]
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Optimizing Digital Editions: Getting Away From Replicas

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[ Folio Magazine | 2011-04-30 00:00:00 UTC ]
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Al Gore's Next Invention: The Future of Books? (Cheap Shot, But Cool App) [NetworkEffect]

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[ AllThingsD | 2011-04-29 00:00:00 UTC ]
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[ PC World | 2011-04-29 00:00:00 UTC ]
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Nielsen’s Events Group Reports Solid First Quarter

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[ Folio Magazine | 2011-04-29 00:00:00 UTC ]
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How Traditional Media Companies Should Reshape for the Digital Age

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[ Folio Magazine | 2011-04-27 00:00:00 UTC ]
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McGraw-Hill Reports Double-Digit Growth in First Quarter

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[ Folio Magazine | 2011-04-26 00:00:00 UTC ]
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Nielsen Media and Reed Business Information

The breakup of these former media powerhouses exemplified the industry’s creative chaos: divestment, downsizing and dissolution, followed, perhaps, by opportunity. Continue reading at Folio Magazine

[ Folio Magazine | 2011-04-21 00:00:00 UTC ]
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Building a Business on Content Sales

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[ Folio Magazine | 2011-04-21 00:00:00 UTC ]
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[ The Bookseller | 2011-04-21 00:00:00 UTC ]
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[ The Bookseller | 2011-04-20 00:00:00 UTC ]
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[ The Bookseller | 2011-04-20 00:00:00 UTC ]
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United Business Media Reports 7.5 Percent Underlying Revenue Growth in Q1 2011

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[ Folio Magazine | 2011-04-19 00:00:00 UTC ]
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[ Publishers Weekly | 2011-04-18 00:00:00 UTC ]
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[ Folio Magazine | 2011-04-16 00:00:00 UTC ]
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John Murray pics up Harkaway on digital

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[ The Bookseller | 2011-04-15 00:00:00 UTC ]
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