What you missed at Day One of Advertising Week: Tuesday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our daily newsletter. You can also get an audio version of this briefing on your Alexa device. Day One of Advertising Week If you skipped the first day of Advertising Week New York, you missed some hassles (long lines of attendees snaking down stairwells) and high points (the opening concert with girl group TLC, who sang “No Scrubs" and allowed everyone to relive 1999). The mega-conference also played host to some spirited discussion about the future of advertising. Ad Age’s Lindsay Rittenhouse reports that veteran magazine editor Joanna Coles had tough words for the industry: “People hate advertising, they fucking hate it, and it’s all advertising’s fault,” said Coles, the former Hearst chief content officer who is at work on a new platform called Boudica for women in the corporate world. She spoke on a panel with Procter & Gamble Chief Brand Officer Marc Pritchard and RadicalMedia Chairman-CEO Jon Kamen. Coles said, speaking directly to Pritchard and Kamen, that consumers take every opportunity to skip ads or subscribe to ad-free streaming platforms because “you oversaturated” them.  Pritchard and Kamen think branded entertainment is an answer; they just worked on a P&G docuseries in partnership with Global Citizen and National Geographic. “We need to move the ad world out... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-09-24 10:00:00 UTC ]
News tagged with: #all-time low #streaming services #personal connection #northern hemisphere #company declined #anonymous tip #hearst

Other Publishing stories related to: ' What you missed at Day One of Advertising Week: Tuesday Wake-Up Call '


PW Picks: Books of the Week, April 11, 2016

This week: a 19th century bookseller's obsession with a lost masterpiece, plus Chester Brown's latest graphic novel. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-04-08 00:00:00 UTC ]
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What to know about opening day at the Wizarding World of Harry Potter

The opening of the Wizarding World of Harry Potter at Universal Studios Hollywood on Thursday is likely to draw huge crowds, including adults who grew up reading the books by J.K. Rowling and teens who watched the eight movies that followed. If you plan to brave the Potterfest, here are some... Continue reading at Los Angeles Times

[ Los Angeles Times | 2016-04-07 00:00:00 UTC ]
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Lee Child makes it two weeks at number one

Lee Child’s Make Me (Bantam) has held the number one spot for a second consecutive week, selling 36,697 copies for £138,058, according to Nielsen BookScan’s Total Consumer Market. Continue reading at The Bookseller

[ The Bookseller | 2016-04-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #lee child #consecutive week #nielsen bookscan


Bologna 2016: A Busy First Day as the Fair Opens

As the 53rd Bologna Children’s Book Fair opened on Monday, attendees reported brisk traffic and full slates of meetings, and with the show’s close proximity to the London Book Fair seeming to have little impact on business. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-04-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #fair opens


Rights scooped up on first day of Bologna

A debut YA novel, a dyslexia-friendly version of Of Mice and Men, and a book by a Private Eye cartoonist were among the titles bought and sold as Bologna Book Fair kicked off. Continue reading at The Bookseller

[ The Bookseller | 2016-04-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #debut ya


Wizarding World of Harry Potter opens in 2 days: Red carpet event coming tonight

The Wizarding World of Harry Potter at Universal Studios Hollywood is about to debut. After 2 1/2 years of construction, Wizarding World is set for its grand opening Thursday morning. Leading up to that, a red carpet event tonight will include several stars from the "Harry Potter" films, and more... Continue reading at Los Angeles Times

[ Los Angeles Times | 2016-04-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #wizarding world #harry potter


Can newspapers do anything to stop the advertising exodus?

Print is losing out to television, adblocking is on the rise and newspapers are struggling to prove their worth to ad businessIn August last year a consortium of Britain’s leading national newspaper publishers launched an advertising campaign to draw attention to the merits of their titles as... Continue reading at The Guardian

[ The Guardian | 2016-04-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #media agencies #ad revenue #money made #gloomy predictions


This Week's Bestsellers: April 4, 2016

'The Nest,’ Cynthia D’Aprix Sweeney’s high-profile debut, and 'The Summer Before the War,’ Helen Simonson's highly anticipated sophomore effort, land at #4 and #5 on our Hardcover Fiction list. Plus 'The Bob’s Burgers Burger Book’ is no joke—it’s at #5 on our Hardcover Nonfiction list—and much more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-04-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #aprix sweeney


Book Deals: Week of April 4, 2016

Marcus Sakey sells his latest to Thomas & Mercer, David Macinnis Gill takes Uncanny to Greenwillow, a former Seinfeld writer strikes a deal with Forge, and more in this week's notable book deals. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-04-01 00:00:00 UTC ]
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PW Picks: Books of the Week, April 4, 2016

This week: an inquiry into the mystery and art of living, plus essays on love lost and found. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-04-01 00:00:00 UTC ]
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Book Deals: Week of March 28, 2016

Berkley lays down seven figures for Karen White, Garth Nix takes his latest to Scholastic, trans-rights activist Janet Mock sells another memoir, and more in this week's notable book deals. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-03-25 00:00:00 UTC ]
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Missing HK bookseller returns from China

Three months after he disappeared from his home in Hong Kong, bookseller and publisher Lee Bo has returned from China, the Hong Kong government has said in a statement. Continue reading at The Bookseller

[ The Bookseller | 2016-03-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hong kong


Digital Advertising: A Shady, Shoddy, Fast-Growth Business

How can publishers make a business out of a series of shady practices? The post Digital Advertising: A Shady, Shoddy, Fast-Growth Business appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-03-25 00:00:00 UTC ]
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International Hot Book Properties, Week of March 21, 2016

Among the titles heating up on the global publishing scene are the first book in a French series about two rival brothers, and a new novel by one of 'Granta' magazine's best Spanish-language authors under the age of 35. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-03-22 00:00:00 UTC ]
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Cookbook of the Week: 'Cooking, Blokes + Artichokes' by Brendan Collins

"Cooking, Blokes + Artichokes" by Brendan Collins (Kyle Books, $29.95). As the catchy title of Collins' debut cookbook should make abundantly clear, this is a guy's cookbook, written by a Brit chef (Birch, Butcher's Dog) with farmers market tendencies. If you didn't get that, the subtitle ("A... Continue reading at Los Angeles Times

[ Los Angeles Times | 2016-03-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #debut cookbook


Book Deals: Week of March 21, 2016

Harper lands a Kennedy memoir, Ballantine re-ups historical fiction bestseller C.W. Gortner, SMP buys a recent U.K. bestseller, and more in this week's notable book deals. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-03-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book deals #smp buys


News Briefs: Week of March 21, 2016

Books Inc. is PW Bookstore Of the Year, Solomon best rep and more in this week's publishing news briefs. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-03-18 00:00:00 UTC ]
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PLA 2016: Brian Kenney's Picks for Can't-Miss Panels

Tough choices loom for librarians at the 2016 PLA Conference—the program offerings are just too good! Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-03-18 00:00:00 UTC ]
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This Week's Bestsellers: March 21, 2016

Cassandra Clare’s ‘Lady Midnight’, first in her Dark Artifices trilogy, is the #1 book in the country. Plus a pair of business titles focused on efficiency and productivity zoom onto our Hardcover Nonfiction list, and much more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-03-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #cassandra clare #lady midnight


‘Super Tuesday 2’ was a big night for publishers streaming live on Facebook

“Super Tuesday 2” was a big night for Donald Trump and Hillary Clinton -- and also for news outlets live streaming on Facebook. ABC News, CBS News, NBC News, Univision, The Huffington Post and Vox.com were among the many publishers that published a live stream on the platform on Tuesday in an... Continue reading at Digiday

[ Digiday | 2016-03-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook appeared #abc news #cbs news #nbc news #big night #huffington post #live stream