What you missed at Day One of Advertising Week: Tuesday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our daily newsletter. You can also get an audio version of this briefing on your Alexa device. Day One of Advertising Week If you skipped the first day of Advertising Week New York, you missed some hassles (long lines of attendees snaking down stairwells) and high points (the opening concert with girl group TLC, who sang “No Scrubs" and allowed everyone to relive 1999). The mega-conference also played host to some spirited discussion about the future of advertising. Ad Age’s Lindsay Rittenhouse reports that veteran magazine editor Joanna Coles had tough words for the industry: “People hate advertising, they fucking hate it, and it’s all advertising’s fault,” said Coles, the former Hearst chief content officer who is at work on a new platform called Boudica for women in the corporate world. She spoke on a panel with Procter & Gamble Chief Brand Officer Marc Pritchard and RadicalMedia Chairman-CEO Jon Kamen. Coles said, speaking directly to Pritchard and Kamen, that consumers take every opportunity to skip ads or subscribe to ad-free streaming platforms because “you oversaturated” them.  Pritchard and Kamen think branded entertainment is an answer; they just worked on a P&G docuseries in partnership with Global Citizen and National Geographic. “We need to move the ad world out... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-09-24 10:00:00 UTC ]
News tagged with: #all-time low #streaming services #personal connection #northern hemisphere #company declined #anonymous tip #hearst

Other Publishing stories related to: ' What you missed at Day One of Advertising Week: Tuesday Wake-Up Call '


At PEN Gala, Rowling Calls Trump 'Bigoted'

At the gala, which PEN president Andrew Solomon said was the nonprofit's most successful fundraiser to date, J.K. Rowling, one of the evening's honorees, condemned the views of U.S. presidential candidate Donald Trump. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-05-17 00:00:00 UTC ]
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Spanish and Mexican Bookselling: Madrid’s Day of Debate

With 42 percent of Spain's population reporting to surveys that they're not reading books, last week's symposium in Madrid about bookselling had an extra edge of urgency. The post Spanish and Mexican Bookselling: Madrid’s Day of Debate appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-05-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #reading books


PW Picks: Books of the Week, May 16, 2016

This week: solving true crime puzzles, plus Siddhartha Mukherjee's history of the gene. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-05-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #siddhartha mukherjee


Daily Mail Is Now Posting 650 Videos a Day and Getting 383 Million Monthly Views

While Daily Mail made a few product announcements at its Daily Content NewFronts presentation today, it was its data that stood out more than anything else. And the eyebrow-raising numbers the publisher presented underscored that its site is the most popular English-language destination in the... Continue reading at AdWeek

[ AdWeek | 2016-05-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #burger king #interactive video #executive producer


Book Deals: Week of May 16, 2016

Regan Arts runs with triathlete James Lawrence’s memoir, Laird Barron sells two noirs to Putnam, and Arcade picks up two titles by South Korean novelest Hey Young Pyun in this week's notable book deals. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-05-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book deals


BEA 2016: Sylvia Day Thanks Booksellers for Her Success

When Sylvia Day, author of many bestselling erotic romance series, was first starting out, she thought it was only a dream that she’d become as successful as she is. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-05-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sylvia day


This Week's Bestsellers: May 16, 2016

Don DeLillo’s ‘Zero K’ debuts with the author’s best first-week sales in years. Plus Angela Duckworth, a research psychologist and 2013 MacArthur Fellow, discusses the importance of ‘Grit,’ Rick Riordan’s latest casts Apollo down from Olympus, and much more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-05-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #don delillo #first-week sales #angela duckworth #rick riordan


'Call of Duty' publisher brings esports to Facebook Live

Activision Blizzard is set to conquer a new frontier: Facebook's live video feature. The world's largest video game publisher announced improvements it plans to implement to its various esports platforms, most notably a push to broadcast esports to t... Continue reading at Engadget

[ Engadget | 2016-05-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook live #activision blizzard


Call of Duty maker Activision to use Facebook live video to push e-sports

World’s largest computer game publisher also hopes broadcasts on Twitch and Instagram will help take e-sports mainstreamThe world’s largest computer game publisher, Activision Blizzard, is hoping to use Facebook’s live video to turn e-sports into a mainstream attraction, and make the people who... Continue reading at The Guardian

[ The Guardian | 2016-05-12 00:00:00 UTC ]
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'Dylan Thomas Day' travels far afield

The second International Dylan Thomas Day will feature events taking place “all over the world” including Italy, Australia, Argentina, the US and the UK. Continue reading at The Bookseller

[ The Bookseller | 2016-05-11 00:00:00 UTC ]
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International Hot Book Properties, Week of May 9, 2016

A Spanish YouTuber's sex education book sparks international interest, and an Italian debut novel draws bidders in Germany and Israel. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-05-10 00:00:00 UTC ]
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Norton calls for more translated children’s books

UK-based authors Jeff Norton and Siobhan Curham told delegates at this year’s Sharjah Children's Reading Festival that more books from other cultures need to be translated for Western readers. Continue reading at The Bookseller

[ The Bookseller | 2016-05-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sharjah children #reading festival #western readers


This Week's Bestsellers: May 9, 2016

This week, Jojo Moyes fans gear up for the film adaptation of 'Me Before You’. Plus Debbie Macomber joins the coloring book revolution, animal behaviorist Frans de Waal explains why our fellow creatures are more intelligent than we think they are, and much more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-05-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #film adaptation


Canadian Children's Book Week to Host 400+ Events from Coast to Coast

This Saturday, the 39th annual TD Canadian Children's Book Week kicks with 29 authors, illustrators, and storytellers participating in more than 400 book-related events across the country. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-05-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #canadian children #book week


BookTrust chooses Barefoot title for Bookstart week

BookTrust is giving away 450,000 copies of Jessica Law’s A Hole in the Bottom of the Sea, published by Barefoot Books, for this year’s National Bookstart Week. Continue reading at The Bookseller

[ The Bookseller | 2016-05-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #barefoot books


A Dangerous Calling: Kenneth Bae on Two Years As Prisoner in North Korea

The longest-held American prisoner of North Korea is revealing the details of his ordeal in a new book, ‘Not Forgotten.’ Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-05-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #north korea


'A Monster Calls' actor to appear at YALC

Patrick Ness and Lewis MacDougall, the actor playing the lead role in the upcoming film adaptation of Ness' A Monster Calls, will be appearing at this year’s Young Adult Literature Convention (YALC). Continue reading at The Bookseller

[ The Bookseller | 2016-04-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #patrick ness #monster calls #lead role


This Week's Bestsellers: May 2, 2016

This week, Viet Thanh Nguyen’s ‘The Sympathizer’ and other 2016 Pulitzer Prize winners get a sales boost. Plus graphic novelist Maximilian Uriarte goes from Kickstarter success to Hardcover Fiction list debut, Canadian poet and social media star Rupi Kaur sits tight amid the coloring books on... Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-04-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sales boost #kickstarter success #canadian poet #coloring books


Book Deals: Week of May 2, 2016

Actor Josh Radnor signs up with HarperElixir for a book on answering big spiritual questions, Putnam signs a two-book world-rights deal with T. Jefferson Parker, R.L. Stine collaborates with Mystery Writers of America for a middle grade anthology to be published by HarperCollins Children’s, and... Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-04-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book deals #mystery writers #harpercollins children


Booksellers Prepare For Independent Bookstore Day

With less than a week to go, 435 independent bookstores are getting ready for Independent Bookstore Day on Saturday. Bookstores intend to make it a party with everything from music to food to promotions and giveaways. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-04-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #booksellers prepare