What you missed at Day One of Advertising Week: Tuesday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our daily newsletter. You can also get an audio version of this briefing on your Alexa device. Day One of Advertising Week If you skipped the first day of Advertising Week New York, you missed some hassles (long lines of attendees snaking down stairwells) and high points (the opening concert with girl group TLC, who sang “No Scrubs" and allowed everyone to relive 1999). The mega-conference also played host to some spirited discussion about the future of advertising. Ad Age’s Lindsay Rittenhouse reports that veteran magazine editor Joanna Coles had tough words for the industry: “People hate advertising, they fucking hate it, and it’s all advertising’s fault,” said Coles, the former Hearst chief content officer who is at work on a new platform called Boudica for women in the corporate world. She spoke on a panel with Procter & Gamble Chief Brand Officer Marc Pritchard and RadicalMedia Chairman-CEO Jon Kamen. Coles said, speaking directly to Pritchard and Kamen, that consumers take every opportunity to skip ads or subscribe to ad-free streaming platforms because “you oversaturated” them.  Pritchard and Kamen think branded entertainment is an answer; they just worked on a P&G docuseries in partnership with Global Citizen and National Geographic. “We need to move the ad world out... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-09-24 10:00:00 UTC ]
News tagged with: #all-time low #streaming services #personal connection #northern hemisphere #company declined #anonymous tip #hearst

Other Publishing stories related to: ' What you missed at Day One of Advertising Week: Tuesday Wake-Up Call '


Orders up 60% on Amazon's second Prime Day

Amazon’s second Prime Day saw customer orders soar by 60% globally in comparison to the first, with "hundreds of thousands" of Kindle e-readers sold. Continue reading at The Bookseller

[ The Bookseller | 2016-07-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #prime day


Amazon Prime Day: books and Kindles on offer

Amazon has launched its second Prime Day promotional bonanza, offering deals on products every five minutes. Continue reading at The Bookseller

[ The Bookseller | 2016-07-13 00:00:00 UTC ]
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BookTrust calls for wider children’s reading

BookTrust c.e.o Diana Gerald has expressed disappointment that a BBC survey revealing which books children should read focuses only on the classics. Continue reading at The Bookseller

[ The Bookseller | 2016-07-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #diana gerald #expressed disappointment #books children


International Hot Book Properties: Week of July 11, 2016

A two-volume Italian bestseller, which is being compared to work by Elizabeth Gilbert ('Eat, Pray, Love'), lands a major deal in Germany; a French debut novel about the Rwandan genocide picks up more sales; and more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-07-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #elizabeth gilbert #major deal


R.J. Julia Offers Prime Day Alternative

To combat Amazon's "global shopping day" on July 12, Connecticut bookseller R.J. Julia is encouraging customers to shop local with a dueling event through which it will donate 10% of its sales to the community. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-07-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #combat amazon


Book Deals: Week of July 11, 2016

Lisa See lands seven figures from Scribner, Rosie Project author Graeme Simsion takes his latest to SMP, Edgar-winner Lou Berney closes a double with William Morrow, and more in this week's notable book deals. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-07-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book deals #william morrow


‘Self-Publishing 2.0’? An Industry Alliance for Indies Calls the Question

Watching for a day when 'generosity flows in both directions,' ALLi's leadership assesses new development—and division—in the indie-publishing sector. The post ‘Self-Publishing 2.0’? An Industry Alliance for Indies Calls the Question appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-07-08 00:00:00 UTC ]
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This Week's Bestsellers: July 11, 2016

The #1 book in the country is ‘Crisis of Character’ by former uniformed Secret Service officer Gary J. Byrne, one of three politically charged books debuting on our Hardcover Nonfiction list this week. Plus ‘Battlefield Earth’ finds sales success in a new edition, Chuck Palahniuk’s ‘Fight Club’... Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-07-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #chuck palahniuk #fight club


PW Picks: Books of the Week, July 11, 2016

This week: Amie Barrodale delivers one of the best short story collections of 2016, and Ben H. Winters's masterful combination of "Invisible Man" and "Blade Runner." Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-07-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #invisible man


New Klosterman book questions modern-day beliefs

Amberley is to publish But What If We’re Wrong?: Thinking about the Present as If It Were the Past by Chuck Klosterman in September. Continue reading at The Bookseller

[ The Bookseller | 2016-07-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #chuck klosterman


Ishiguro calls for second EU referendum

In the wake of Britain’s decision to leave the European Union, author Kazuo Ishiguro has called for a second referendum to “define the mandate that comes out of last week’s unfocused result”, while arguing that the country “cannot afford to be ruled by anger or self-righteousness”. Continue reading at The Bookseller

[ The Bookseller | 2016-07-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #eu referendum #european union


Brexit: Calls to publish 'under threat' voices

Publishers and writers must rally together to protect and fight for the “cosmopolitan, heterogeneous and inclusive future of the UK” following the “profound crisis” triggered by Brexit, independent publisher Influx Press has said. Continue reading at The Bookseller

[ The Bookseller | 2016-07-01 00:00:00 UTC ]
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Book Deals: Week of July 4, 2016

Berkley lands two debuts, one for six figures; an Instagram star gets “comic” at Abrams; and more in this week's notable book deals. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-07-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book deals #instagram star


This Week's Bestsellers: July 4, 2016

Siblings Lee Goldberg and Tod Goldberg appear on our Hardcover Fiction list, with books co-authored by Janet Evanovich and Brad Meltzer. Plus Roald Dahl’s ‘The BFG’ has a big week before its big-screen debut, and much more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-07-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #big week #tod goldberg #janet evanovich #brad meltzer #roald dahl #big-screen debut


7 Intriguing Digital Marketing Stats From the Past Week

From Instagram and WeChat to Paul George of the Indiana Pacers, the past several days have revealed numerous marketing stats that should interest digital players. Below are seven data points that caught our eye: 1. Social video buzzes As Facebook plans on de-emphasizing publisher-posted... Continue reading at AdWeek

[ AdWeek | 2016-07-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sit tight #chief scientist


Book Deals: Week of June 27, 2016

Razorbill buys an essay collection from a BuzzFeed editor, a University of Texas prof sells an epic science fiction fantasy poem, Broadway actress Alexandra Silber takes a novel—and a memoir—to Pegasus, and more in this week's notable book deals. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-06-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book deals #essay collection


PW Picks: Books of the Week, June 27, 2016

This week: two must-read debut novels, plus a search for one's identity in the Arctic Circle. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-06-24 00:00:00 UTC ]
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This Week's Bestsellers: June 27, 2016

Emma Cline’s ‘The Girls’ is more than a cult hit, debuting at #5 on our Hardcover Fiction list. Plus the Tony Awards boost the already-strong sales of ‘Hamilton'-related titles, books about dads and granddads have a happy Father’s Day, and much more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-06-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #emma cline


More Copyright Fallout: Canadian Textbook Publishing Called ‘Not Sustainable’

With a major Canadian textbook publisher citing a drop from $1 million annually to $100,000, Canada's review of copyright changes may be welcome next year. The post More Copyright Fallout: Canadian Textbook Publishing Called ‘Not Sustainable’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-06-23 00:00:00 UTC ]
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Father’s Day chart fillip led by Wicks’ second sizzler

Joe “The Body Coach” Wicks’ follow-up to his record-setting début fitness title has rocketed to the top of the charts in a strong week overall as a Father’s Day surge boosted print book sales by almost 20%. Continue reading at The Bookseller

[ The Bookseller | 2016-06-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #strong week