What you missed at Day One of Advertising Week: Tuesday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our daily newsletter. You can also get an audio version of this briefing on your Alexa device. Day One of Advertising Week If you skipped the first day of Advertising Week New York, you missed some hassles (long lines of attendees snaking down stairwells) and high points (the opening concert with girl group TLC, who sang “No Scrubs" and allowed everyone to relive 1999). The mega-conference also played host to some spirited discussion about the future of advertising. Ad Age’s Lindsay Rittenhouse reports that veteran magazine editor Joanna Coles had tough words for the industry: “People hate advertising, they fucking hate it, and it’s all advertising’s fault,” said Coles, the former Hearst chief content officer who is at work on a new platform called Boudica for women in the corporate world. She spoke on a panel with Procter & Gamble Chief Brand Officer Marc Pritchard and RadicalMedia Chairman-CEO Jon Kamen. Coles said, speaking directly to Pritchard and Kamen, that consumers take every opportunity to skip ads or subscribe to ad-free streaming platforms because “you oversaturated” them.  Pritchard and Kamen think branded entertainment is an answer; they just worked on a P&G docuseries in partnership with Global Citizen and National Geographic. “We need to move the ad world out... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-09-24 10:00:00 UTC ]
News tagged with: #all-time low #streaming services #personal connection #northern hemisphere #company declined #anonymous tip #hearst

Other Publishing stories related to: ' What you missed at Day One of Advertising Week: Tuesday Wake-Up Call '


Daughter of missing HK bookseller makes plea for US assistance

http://www.thebookseller.com/news/missing-hk-bookseller-returns-china-325182The daughter of missing Hong Kong publisher Gui Minhai has called for the US to help secure his release. Continue reading at The Bookseller

[ The Bookseller | 2016-05-26 00:00:00 UTC ]
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International Hot Book Properties, Week of May 23, 2016

A Finnish crime series just nominated for a literary prize continues to sell around the globe, and a French novel about a translator draws interest. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-05-24 00:00:00 UTC ]
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This Week's Bestsellers: May 23, 2016

The latest from ‘A Man Called Ove’ author Fredrik Backman lands on our Hardcover Fiction list. Plus for the second week in a row, a new book called ‘Unashamed’ makes its Hardcover Nonfiction debut, and the movies ‘Zootopia’ and ‘The Jungle Book’ boost sales for related titles. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-05-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #jungle book #boost sales #related titles


News Briefs: Week of May 23, 2016

Goodreads offers daily discounts and more in this week's publishing news briefs. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-05-20 00:00:00 UTC ]
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Weekly E-Ranking, 7th May 2016: A new Hope

Star of Africa (Avon) is the star of The Bookseller’s first-ever Weekly E-Book Ranking. Continue reading at The Bookseller

[ The Bookseller | 2016-05-20 00:00:00 UTC ]
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Book Deals: Week of May 23, 2016

WNYC host Manoush Zomorodi sells a book about “spacing out,” Mindy McGinnis closes a two-book deal at Katherine Tegen Books, and more in this week's notable book deals. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-05-20 00:00:00 UTC ]
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PW Picks: Books of the Week, May 23, 2016

This week: the latest from Nobel winner Svetlana Alexievich, plus the world's most coveted fish. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-05-20 00:00:00 UTC ]
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Children's Book Week 2016 in Photos

Across the country, bookstores and librarians hosted authors, story times, and engaged young readers in activities. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-05-19 00:00:00 UTC ]
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Police ask for help in finding missing children’s author

The police are re-appealing for information regarding the missing children’s author Helen Bailey, who was last seen in Royston in April. Continue reading at The Bookseller

[ The Bookseller | 2016-05-18 00:00:00 UTC ]
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Seth Rogen's Preacher to launch on Amazon UK next week

TV series based on cult comic book stars Dominic Cooper, Joseph Gilgun and Ruth NeggaThe TV series based on cult comic book Preacher is to launch in the UK on Amazon’s Prime streaming service from Monday.The episodes will be released by Amazon in the UK, Austria, Germany and Japan the day after... Continue reading at The Guardian

[ The Guardian | 2016-05-18 00:00:00 UTC ]
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Frankfurt Calling: Three Points of Interest

Business, the arts, and ambassadors: New dispatches from Frankfurt Book Fair focus on a new cultural marketplace, Guests of Honour, and the Business Club. The post Frankfurt Calling: Three Points of Interest appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-05-17 00:00:00 UTC ]
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Spanish and Mexican Bookselling: Madrid’s Day of Debate

With 42 percent of Spain's population reporting to surveys that they're not reading books, last week's symposium in Madrid about bookselling had an extra edge of urgency. The post Spanish and Mexican Bookselling: Madrid’s Day of Debate appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-05-17 00:00:00 UTC ]
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At PEN Gala, Rowling Calls Trump 'Bigoted'

At the gala, which PEN president Andrew Solomon said was the nonprofit's most successful fundraiser to date, J.K. Rowling, one of the evening's honorees, condemned the views of U.S. presidential candidate Donald Trump. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-05-17 00:00:00 UTC ]
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BEA 2016: Sylvia Day Thanks Booksellers for Her Success

When Sylvia Day, author of many bestselling erotic romance series, was first starting out, she thought it was only a dream that she’d become as successful as she is. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-05-13 00:00:00 UTC ]
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PW Picks: Books of the Week, May 16, 2016

This week: solving true crime puzzles, plus Siddhartha Mukherjee's history of the gene. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-05-13 00:00:00 UTC ]
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'Call of Duty' publisher brings esports to Facebook Live

Activision Blizzard is set to conquer a new frontier: Facebook's live video feature. The world's largest video game publisher announced improvements it plans to implement to its various esports platforms, most notably a push to broadcast esports to t... Continue reading at Engadget

[ Engadget | 2016-05-13 00:00:00 UTC ]
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This Week's Bestsellers: May 16, 2016

Don DeLillo’s ‘Zero K’ debuts with the author’s best first-week sales in years. Plus Angela Duckworth, a research psychologist and 2013 MacArthur Fellow, discusses the importance of ‘Grit,’ Rick Riordan’s latest casts Apollo down from Olympus, and much more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-05-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #don delillo #first-week sales #angela duckworth #rick riordan


Book Deals: Week of May 16, 2016

Regan Arts runs with triathlete James Lawrence’s memoir, Laird Barron sells two noirs to Putnam, and Arcade picks up two titles by South Korean novelest Hey Young Pyun in this week's notable book deals. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-05-13 00:00:00 UTC ]
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Daily Mail Is Now Posting 650 Videos a Day and Getting 383 Million Monthly Views

While Daily Mail made a few product announcements at its Daily Content NewFronts presentation today, it was its data that stood out more than anything else. And the eyebrow-raising numbers the publisher presented underscored that its site is the most popular English-language destination in the... Continue reading at AdWeek

[ AdWeek | 2016-05-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #burger king #interactive video #executive producer


Call of Duty maker Activision to use Facebook live video to push e-sports

World’s largest computer game publisher also hopes broadcasts on Twitch and Instagram will help take e-sports mainstreamThe world’s largest computer game publisher, Activision Blizzard, is hoping to use Facebook’s live video to turn e-sports into a mainstream attraction, and make the people who... Continue reading at The Guardian

[ The Guardian | 2016-05-12 00:00:00 UTC ]
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