Elsewhere in this, the Digital Issue of Advertising Age, my colleague Michael Sebastian writes about digital publishing companies -- specifically, a half dozen upstarts in various stages of youth, including BuzzFeed (born 2006) and Vox (2011).It's an eye-opening report that looks beyond the hype surrounding these companies. Some of them are profitable (or at least claim to be), some aren't, but all of them have raised serious cash from starry-eyed investors (e.g., $96.3 million for BuzzFeed, $110 million for Vox). The business press tends to regard such hefty sums as implicit evidence of success and/or promise -- why would venture capitalists risk so much scratch if there was no there there? -- but Michael reminds us that all of these companies rely, somewhat harrowingly, on advertising for revenue.Which means these new-media challengers have, at their core, basically the same business model as the publishing incumbents. They're selling eyeballs to brands (though sometimes they put a different spin on it; e.g., they're actually selling "engagement"). Everyone is competing for the same digital dollars, and thus the same digital-advertising issues that dog legacy media companies (declining CPMs, the rise of programmatic, the challenge of monetizing mobile, etc.) apply to the new kids on the block, too. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-02-10 00:00:00 UTC ]
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Internet content publisher Evolve Media LLC said it has entered into an agreement with Dutch online gaming publisher Spil Games to exclusively represent GirlsGoGames.com. GirlsGoGames.com, a free online community for girls ages 6 through 12, is the latest Spil Games property to join Evolve's... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2014-11-26 00:00:00 UTC ]
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BookMachine convened pros in New York for a public forum to talk about how a writer can navigate the maze of ebook publishing, self-published or otherwise. The post BookMachine Brings Together Veterans from Planet Startup appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-11-19 00:00:00 UTC ]
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Ricardo Fayet, co-founder of Reedsy, an online publishing services marketplace, discusses the startup's business model and philosophy. The post Reedsy: A Publishing Services Startup for the Digital Age appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-11-10 00:00:00 UTC ]
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New York Magazine has just come out with an in-depth profile of the intensely private Honolulu resident Pierre Omidyar. It quickly gets beyond the basics—"the programmer who created eBay, is one of America's richest men, a 47-year-old philanthropist intent on giving away the fortune he made when... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2014-11-07 00:00:00 UTC ]
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The most dominant story in magazine media over the last decade-the decline in print as digital media surges-may be changing, according to an all-star panel of ad agency executives at a min breakfast Thursday. There was general consensus on the panel of four that the decline has stopped and... Continue reading at Folio Magazine
[ Folio Magazine | 2014-11-07 00:00:00 UTC ]
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YA/children's books are fuelling ebook growth in the US, according to new figures from the Association of American Publishers (AAP). New figures released by the group covering January to July 2014, show that the ebook revenue grew 7.5% compared to the same period in 2013. This was driven... Continue reading at The Bookseller
[ The Bookseller | 2014-10-29 00:00:00 UTC ]
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Marcello Vena of AllBrain in Italy is repulsed by a recent report on publishing on Vox.com and calls for a renewed sense of ethics in those covering digital media. The post A Call for Digital Media Ethics appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-10-28 00:00:00 UTC ]
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Bloomberg has placed video at the center of its digital efforts, a strategy that is beginning to pay off for the business publisher. The post Inside Bloomberg Media’s digital video business appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-10-22 00:00:00 UTC ]
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HarperCollins UK’s Sam Missingham argues there’s no better way to promote books than social media, but you really have to work at it. The post Is Social Media Marketing Heaven or Hell? appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-10-22 00:00:00 UTC ]
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The decision to develop a brand new content management system (CMS) wasn't hard for SAY Media chief technology officer Dave Lerman and his team. Unhappy that existing platforms limited design and ad options, the online publisher decided to delve into a four-year project, dropping upward of $50... Continue reading at AdWeek
[ AdWeek | 2014-10-22 00:00:00 UTC ]
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When you start a small business, it's hard to know what success--or failure--looks like.In 2011, I started a book business with my best friend called Emily Books. We were qualified to start a business in some ways, not so much in others. We had some expertise in our field: We'd both worked at... Continue reading at Fast Company
[ Fast Company | 2014-10-10 00:00:00 UTC ]
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When it comes to U.S. mobile ad budgets for telecommunications companies, 77 percent of the spending is in video and rich media, according to Vdopia's latest cross-client study. The Silicon Valley-based mobile ad network has a reach of approximately 330 million consumers and counts AT&T,... Continue reading at AdWeek
[ AdWeek | 2014-10-09 00:00:00 UTC ]
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Mans photo published in front-page stories on Abdul Numan Haider, shot dead by police after allegedly stabbing two officers Continue reading... Continue reading at The Guardian
[ The Guardian | 2014-09-26 00:00:00 UTC ]
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Millennial Media has acquired mobile ad exchange Nexage for $107.5 million in cash and stock to boost its programmatic offerings. Under the deal, Nexage’s real-time bidding tools and mobile Web and app inventory across publishers will be used to build out Millennial’s automated media buying and... Continue reading at AdWeek
[ AdWeek | 2014-09-23 00:00:00 UTC ]
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The direct-to-consumer ebook platform specializing in ebook special sales, is partnering with Forest Incentives, a public media distribution vendor, to provide bulk orders of bestselling ebooks to public radio and TV stations. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-16 00:00:00 UTC ]
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Google has added one more to its growing collection of packaged-goods marketing executives -- Julie Eddleman, who was the top U.S. media executive of the biggest U.S. advertising spender, Procter & Gamble Co.Jodi Allen, VP-North America brand of P&G and Ms. Eddleman's boss, has assumed... Continue reading at Advertising Age
[ Advertising Age | 2014-09-12 00:00:00 UTC ]
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Boku, a mobile payments company that works with Facebook and Sony, thinks text messaging can help magazine publishers boost their subscription revenue.If nothing else, it might cut down on the number of subscription notices -- otherwise known as "blow in" cards -- tucked inside magazines.The San... Continue reading at Advertising Age
[ Advertising Age | 2014-08-28 00:00:00 UTC ]
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Give us your Facebook and Twitter passwords, says Times of India company Continue reading... Continue reading at The Guardian
[ The Guardian | 2014-08-28 00:00:00 UTC ]
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Conde Nast has promoted Vanity Fair VP-Publisher Edward Menicheschi to CMO-president of the Conde Nast Media Group, which sells ad programs spanning the company's brands, effective immediately. Mr. Menicheschi succeeds Lou Cona, who is leaving the company.Mr. Menicheschi was named publisher of... Continue reading at Advertising Age
[ Advertising Age | 2014-08-21 00:00:00 UTC ]
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The seemingly endless summer of Condé Nast corporate and executive activity continued on Aug. 21 with the announcement by four-year president Bob Sauerberg that Edward Menicheschi (pictured) was ending eight years as Vanity Fair VP and publisher to become president and chief marketing officer of... Continue reading at Folio Magazine
[ Folio Magazine | 2014-08-21 00:00:00 UTC ]
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