Elsewhere in this, the Digital Issue of Advertising Age, my colleague Michael Sebastian writes about digital publishing companies -- specifically, a half dozen upstarts in various stages of youth, including BuzzFeed (born 2006) and Vox (2011).It's an eye-opening report that looks beyond the hype surrounding these companies. Some of them are profitable (or at least claim to be), some aren't, but all of them have raised serious cash from starry-eyed investors (e.g., $96.3 million for BuzzFeed, $110 million for Vox). The business press tends to regard such hefty sums as implicit evidence of success and/or promise -- why would venture capitalists risk so much scratch if there was no there there? -- but Michael reminds us that all of these companies rely, somewhat harrowingly, on advertising for revenue.Which means these new-media challengers have, at their core, basically the same business model as the publishing incumbents. They're selling eyeballs to brands (though sometimes they put a different spin on it; e.g., they're actually selling "engagement"). Everyone is competing for the same digital dollars, and thus the same digital-advertising issues that dog legacy media companies (declining CPMs, the rise of programmatic, the challenge of monetizing mobile, etc.) apply to the new kids on the block, too. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-02-10 00:00:00 UTC ]
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Media startup founders apparently didn't get that memo that now's a pretty bad time to be in the publishing business. So, are they crazy? The post You’d have to be crazy to start a media company, right? appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-06-20 00:00:00 UTC ]
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The ongoing Antipodeon spat between News Corp and Mail Online over the latters alleged plagiarism appears to have spilled over onto waterfront at this weeks Cannes Lions advertising festival. The Daily Mail websites publisher, Martin Clarke, never known for half measures, is schmoozing... Continue reading at The Guardian
[ The Guardian | 2014-06-17 00:00:00 UTC ]
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Professor Jean Seaton, the BBCs official historian, has at last agreed a title with it for her volume on the 1974-87 period, due in January. These were years of endless friction with the Thatcher government over reporting of Northern Ireland, the Falklands War and the bombing of Libya, and ended... Continue reading at The Guardian
[ The Guardian | 2014-06-15 00:00:00 UTC ]
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HarperCollins' digital Romance Festival, held this weekend, notched up over six thousand... Continue reading at The Bookseller
[ The Bookseller | 2014-06-09 00:00:00 UTC ]
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Company hit by launch of Stylist in France and investment in fashion website Never UnderdressedMagazine publisher ShortList Media has reported a loss of almost £1m in its most recent annual accounts after being hit by the tough launch of Stylist in France and investing in fashion site Never... Continue reading at The Guardian
[ The Guardian | 2014-06-06 00:00:00 UTC ]
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In an email sent to clients and users of Togather.com founder Andrew Kessler said the site was suspending all operations due to a dispute with its investors. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-02 00:00:00 UTC ]
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As questions continue to swirl about Hillary Clinton’s potential run for the presidency in 2016, her still-unpublished book, "Hard Choices" (Simon & Schuster), was the most buzzed about title on social media in May. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-30 00:00:00 UTC ]
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With Amazon's Tuesday evening blog post that it doesn't expect its dispute with the Hachette Book Group to end any time soon, the standoff between the company and one of its vendors is once again showing just how much leverage the online giant enjoys in the book marketplace. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-28 00:00:00 UTC ]
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18 startups will compete in the BookExpo Startup Challenge for cash prizes and the opportunity to pitch to venture capitalists. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-23 00:00:00 UTC ]
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Trends Media Group is China’s leading fashion publishing house. Chairman Liu Jiang discusses his diversification plans to secure its future. Continue reading at Knowledge@Wharton
[ Knowledge@Wharton | 2014-05-20 00:00:00 UTC ]
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Harvard Common Press is augmenting its publishing efforts with investments in culinary and tech startups, as well as establishing a co-working space, the Food Loft, in Boston. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-19 00:00:00 UTC ]
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With second-screen viewing on the rise and the lines between platforms continuing to merge, Spanfeller Media Group is looking to capitalize on its digital presence and enter the world of television. The publisher's largest site, The Daily Meal, is launching a television series at the end of this... Continue reading at Folio Magazine
[ Folio Magazine | 2014-05-07 00:00:00 UTC ]
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World Book Night U.S., an ambitious nonprofit campaign to promote reading throughout the country, is reporting stronger-than-ever media attention for its just-finished April 2014 push. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-07 00:00:00 UTC ]
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F+W Media is rebranding itself and will change the company’s name to F+W, a Content + eCommerce Company. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-30 00:00:00 UTC ]
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FOLIO: has organized a one-day event in Chicago this summer to help niche media publishers leverage the newest strategies to help build stronger brands via techniques for boosting revenue growth, controlling costs and transforming a business without losing the core vision. Continue reading at Folio Magazine
[ Folio Magazine | 2014-04-23 00:00:00 UTC ]
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In an open letter to Google's Eric Schmidt the boss of German publishing firm Axel Springer says it is afraid of the search giant. Continue reading at BBC World
[ BBC World | 2014-04-17 00:00:00 UTC ]
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At a new event at this year's BookExpo America, called the Startup Challenge, a handful of publishing startups will be singled out and given the chance to win venture capital funding. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-17 00:00:00 UTC ]
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Liberty Media Corp. has sold most of its stake in Barnes & Noble to what the company called “qualified institutional buyers.” Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-03 00:00:00 UTC ]
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Say Media told publishers in its ad network that it will begin paying them on a 120-day payment schedule effective Apr. 1, slowing payment from an average of 85 to 90 days.The move is a response to similar slowdowns from marketers and agencies, the company told its publishing partners. Procter... Continue reading at Advertising Age
[ Advertising Age | 2014-03-27 00:00:00 UTC ]
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Active Interest Media (AIM) has promoted Patricia Fox (pictured) to executive vice president of operations for the enthusiast consumer magazine and events publisher. Continue reading at Folio Magazine
[ Folio Magazine | 2014-03-26 00:00:00 UTC ]
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