What a Hearst Acquisition of Rodale Would Mean for Magazineland

New York Post "Media Ink" columnist Keith Kelly has a report in this morning's paper that makes a current magazineland rumor and presumptionthat Hearst will buy Rodaleseem to be nearly a done deal. Kelly writes,The Hearst board of directors meets Wednesday and is expected to approve the deal to acquire the publisher of Men's Health, Women's Health, Runner's World, Prevention and other titlesas well as a small consumer book division whose authors including Al "An Inconvenient Truth" Gore and Arthur "The South Beach Diet" Agatston.As Ad Age reported back in June, family-owned Rodale, led by CEO Maria Rodale, announced that it had decided to start exploring "strategic alternatives"code for "Anybody wanna buy this thing?"which set the company's 700 employees in New York and at its Emmaus, Pennsylvania headquarters (and a few other satellite offices) on edge. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2017-09-27 00:00:00 UTC ]
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Rodale Considers a Sale

The media company and publisher, home to such magazines as 'Men's Health' and 'Prevention,' along with Rodale Books, is considering its strategic options, which include the potential sale of the publisher. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-06-22 00:00:00 UTC ]
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Amazon sends 'shockwave' in Whole Foods acquisition

Online retailer Amazon is to acquire US supermarket chain Whole Foods Market Inc for $13.7bn (£10.72bn). Continue reading at The Bookseller

[ The Bookseller | 2017-06-17 00:00:00 UTC ]
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Post-Election, Hearst’s Women’s Sites Focus Their Political Coverage on Activism and Opinion

"I love you for saying that," says Kate Lewis, svp and editorial director for Hearst Magazines Digital Media (HMDM). We have asked her opinion on why the cyclical rediscovery of the fact that women's magazines cover politics persists. It works like this: an article or some sort of social media... Continue reading at AdWeek

[ AdWeek | 2017-06-16 00:00:00 UTC ]
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Hearst Acquires Connecticut Magazine

The brand comes as part of a newspaper-consolidation deal in Connecticut. The post Hearst Acquires Connecticut Magazine appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2017-06-09 00:00:00 UTC ]
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Acquisition Notes: PRH Buys Out of Print; Germany’s Bertelsmann Buys WhiteCloud

PRH's acquisition will expand the international reach of merchandiser Out of Print. And Bertelsmann Education Group expands with WhiteCloud Analytics. The post Acquisition Notes: PRH Buys Out of Print; Germany’s Bertelsmann Buys WhiteCloud appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-06-08 00:00:00 UTC ]
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Hearst, Scripps Team Up for Another TV-Inspired Magazine Launch

The Pioneer Woman Magazine is Ree Drummond’s latest project. The post Hearst, Scripps Team Up for Another TV-Inspired Magazine Launch appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2017-06-07 00:00:00 UTC ]
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How Hearst UK is centralizing video production

In the U.K., Cosmopolitan and Good Housekeeping have produced the most video, but the publisher is forming a centralized video team in the coming months. The post How Hearst UK is centralizing video production appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-06-07 00:00:00 UTC ]
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Hearst Magazines Drives Toward Category Sales

Hearst Autos division will handle industry advertising sales across all magazine titles. The post Hearst Magazines Drives Toward Category Sales appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2017-05-31 00:00:00 UTC ]
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Hearst Promotes Michael Sebastian to Esquire.com Site Director, Kate Storey to News Director

A trio of promotions at Hearst moves Michael Sebastian up to site director of Esquire.com, Kate Storey to news director, Ben Boskovich to managing editor of Esquire.com and Megan Friedman to deputy news editor of the newsroom. Sebastian joined Hearst in 2015 from Ad Age as senior news editor at... Continue reading at AdWeek

[ AdWeek | 2017-05-17 00:00:00 UTC ]
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Hearst Shows Advertisers How Hip It Is With Musical.ly Deal

Hearst is now hopping onto the hot, youth-focused Musical.ly, with the first official ad partnership on the mobile singing app.Hearst announced the partnership at its NewFronts, where it unveiled its digital roadmap for the year ahead to a crowd of ad buyers and business press.Seventeen magazine... Continue reading at Advertising Age

[ Advertising Age | 2017-05-04 00:00:00 UTC ]
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Financial Times Says Paid Posts Up 400% Following Acquisition of Alpha Grid

For the first time in its 129-year history, the Financial Times said digital advertising revenue has surpassed print. The company credits a chunk of its success to content marketing studio Alpha Grid, which it acquired a controlling stake in last June.The Alpha Grid acquisition was part of a... Continue reading at Advertising Age

[ Advertising Age | 2017-04-20 00:00:00 UTC ]
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Geras makes first acquisitions for Bookouture

Jenny Geras, who joined digital publisher Bookouture from Cornerstone in January this year, has made her first acquisitions: a new detective series by Victoria Jenkins and three psychological thrillers from SE Lynes. Continue reading at The Bookseller

[ The Bookseller | 2017-04-05 00:00:00 UTC ]
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Hearst Magazines and Condé Nast Joint Venture PubWorX Acquires ProCirc

Acquisition adds more than 50 new publishers and 250 more titles to portfolio. The post Hearst Magazines and Condé Nast Joint Venture PubWorX Acquires ProCirc appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2017-03-28 00:00:00 UTC ]
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How Hearst uses Alexa for Elle and Good Housekeeping

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[ Digiday | 2017-03-21 00:00:00 UTC ]
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Industry Notes: Another Rodale Shakeup; Native Compliance Still a Challenge

Men's Health publisher Ronan Gardiner gets a big promotion, and more... The post Industry Notes: Another Rodale Shakeup; Native Compliance Still a Challenge appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2017-03-10 00:00:00 UTC ]
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‘Platforms are not forever’: Hearst’s Troy Young on platform-publisher relations

Troy Young, president of Hearst Magazines Digital Media, said social platforms need to share more of their financial success with publishers because creating great content is expensive. The good news, he said, is that platforms are paying more attention, creating teams to work more closely with... Continue reading at Digiday

[ Digiday | 2017-02-01 00:00:00 UTC ]
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Skinned zebra found dead on beach near Hearst Castle

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[ Los Angeles Times | 2017-01-18 00:00:00 UTC ]
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Cosmopolitan's New Editor Is Bringing Her Health and Digital Know-How to Hearst

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[ AdWeek | 2017-01-18 00:00:00 UTC ]
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Hearst to Launch Another Celebrity Print Title

The Pioneer Woman magazine puts Food Network host Ree Drummond on the newsstand. The post Hearst to Launch Another Celebrity Print Title appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-12-09 00:00:00 UTC ]
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Hearst Is Launching a 10-Person Team Tasked With Building Voice-Activated Experiences

Good Housekeeping's December issue Hearst may be a 129-year-old media company,  but even it's planning for a Jetsons-like future when news will be consumed through voice-controlled technology. The New York-based company has quietly launched a 10-person group called the Native and Emerging... Continue reading at AdWeek

[ AdWeek | 2016-12-02 00:00:00 UTC ]
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