Last week, Adweek wrote about a Dartmouth study on mobile advertising (Top 7 Reasons Why Mobile Ads Don't Work). Curt Hecht, chief global revenue at Weather, came back with a few reason why they do. Adweek: People often knock mobile ads, particularly display ads. It seems tough for the average Web publisher to compete right now. But you guys are bullish on the medium. Why? Hecht: Well, if you look at our approach to mobile, Facebook and Google get all of the traffic and attention, but we’re doing better than that, and that’s off a pretty good base. It was really [Weather's mobile lead] Cameron Clayton and [former CEO] Mike Kelly years ago, and a guy we brought in from Yahoo [former Yahoo exec Alex Linde, who’s now vp digital monetization] who all said, "We can’t just have banners, they are so small." So we started Branded Backgrounds [where a brand’s images appear in the entire background of Weather's app]. What was the thinking? We said, "If we provide a canvas, it’s better for the brand. They make beautiful products and they want to be seen." We’re not going to just slap on logos. And it’s got to be in the context of mobile and weather. How so? We started this with Burberry last summer. We built for them during London Games. The ads had London backgrounds which were tied to the actual weather at the moment. And we said, "Let’s productize that.” But you hear that brand advertisers just aren’t in mobile yet. That is all apps advertising other apps. Well, we released... Continue reading at 'AdWeek'
[ AdWeek | 2013-10-24 00:00:00 UTC ]
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#long time
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#pretty quickly
Adobe is buying Auditude, an online video ad-platform. The deal lets Adobe monetize its video publishing tools, according to ZDNet, by integrating Auditudes ad server with its digital marketing. The deal is the latest move into web advertising from Adobe, which was previously known for its... Continue reading at AdWeek
[ AdWeek | 2011-11-02 00:00:00 UTC ]
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After the initial flurry of excitement surrounding the release of their digital editions, magazine publishers are now beginning to focus on the strategies behind the products. In addition to complete digital editions, many are seeking other avenues to repackage and sell digital content. Continue reading at Folio Magazine
[ Folio Magazine | 2011-10-28 00:00:00 UTC ]
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#digital editions
#magazine publishers
#book business
#initial flurry
After a mainly flat first half for ad pages in 2011, big publishers are seeing ad page numbers fall in the third quarter. According to data from MagazineRadar, Meredith Corp.s magazine portfolio saw the biggest fall out of the big consumer publishers, down 11 percent in Q3. Continue reading at Folio Magazine
[ Folio Magazine | 2011-10-27 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Wed, 26/10/2011 - 15:55 The Booksellers Association has said the Office of Fair Trading's decision to clear the merger between Amazon and The Book Depository will give Amazon more power to put its competitors out of business. The OFT announced today... Continue reading at The Bookseller
[ The Bookseller | 2011-10-26 00:00:00 UTC ]
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#put bookshops
#give amazon
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#online bookselling
Darren Singh, advertising director for Hearst's Esquire magazine, has been appointed publisher of ShortList. Continue reading at Media Week
[ Media Week | 2011-10-25 00:00:00 UTC ]
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#appointed publisher
In the first integration between the Google+ social networking site and the Blogger blog publishing platform, users will be able to replace their Blogger... Continue reading at PC World
[ PC World | 2011-10-25 00:00:00 UTC ]
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For the 12th consecutive quarter in a row, The Atlantic is reporting gains in print and online revenue. In third quarter 2011, overall advertising revenue is up 19 percent, with digital ad revenue soaring 41 percent and print up 3 percent over the third quarter of 2010. Continue reading at Folio Magazine
[ Folio Magazine | 2011-10-24 00:00:00 UTC ]
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In the digital sector, some publishers are still waiting for online advertising to become as profitable as its print counterpart once was. Many complain digital ad offerings are not comparable to the quality in print; others say the infrequency and size of advertising units may be causing the... Continue reading at Folio Magazine
[ Folio Magazine | 2011-10-20 00:00:00 UTC ]
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Wordpress.com blogs just got ad-friendlier. On the heels of its acquisition of Lijit Networks, Federated Media Publishing has struck a deal to expand its ad network further, offering Wordpress.com bloggers the ability to tap into its monetization tools. The opt-in service will give Federated the... Continue reading at AdWeek
[ AdWeek | 2011-10-20 00:00:00 UTC ]
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Publishing and educational tools company Pearson on Thursday launched the beta version of OpenClass, a free, cloud-based learning management system (LMS) that is integrated with Google Apps for Education, and will be available in the Google Apps Marketplace. Earlier today, techie Ryan Tyler... Continue reading at Betanews
[ Betanews | 2011-10-14 00:00:00 UTC ]
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#beta version
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After showing growth for the first six months of 2011, consumer magazine ad pages fell 5.6 percent in the third quarter compared to the same period in 2010, according to newly released figures from Publishers Information Bureau. Continue reading at Folio Magazine
[ Folio Magazine | 2011-10-11 00:00:00 UTC ]
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#quarter compared
#showing growth
Written By: Charlotte Williams Publication Date: Mon, 10/10/2011 - 08:43 Leading US publishers are looking forward to this week's Frankfurt Book Fair, with both Simon & Schuster and Hachette bringing more editors than they did last year. Hachette US chairman and c.e.o. David Young will be... Continue reading at The Bookseller
[ The Bookseller | 2011-10-10 00:00:00 UTC ]
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Industry experts said the biography of Steve Jobs could easily sell millions of copies in print, audio and ebook editions. Continue reading at The New York Times
[ The New York Times | 2011-10-07 00:00:00 UTC ]
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Those who purchased the Kindle with Special Offers version of Amazon's e-reader can now expunge the ads for a one-time fee of $30. Continue reading at PC World
[ PC World | 2011-10-06 00:00:00 UTC ]
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#remove ads
Written By: Philip Jones Publication Date: Thu, 06/10/2011 - 14:17 Google eBooks has launched its e-bookstore in the UK. The store can be found at Google.co.uk/ebooks with frontlist titles including The Fear Index by Robert Harris priced at £9.06 and Kill Alex Cross by James Patterson priced... Continue reading at The Bookseller
[ The Bookseller | 2011-10-06 00:00:00 UTC ]
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#including hachette
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As advertising clients continue to tighten the grip on their change purses, publishers are concocting solutions to show the value of their content, sites and magazines as an advertising platform. Meredith launched a ROI guarantee for select print advertisers in August, and now Time Inc. Continue reading at Folio Magazine
[ Folio Magazine | 2011-10-04 00:00:00 UTC ]
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#ad clients
#meredith launched
Written By: Charlotte Williams Publication Date: Mon, 03/10/2011 - 08:05 Former Tesco c.e.o. Sir Terry Leahy has written a business book for Cornerstone. Random House Business Books publishing director Nigel Wilcockson bought world rights to Ten Management Lessons by Sir Terry through Danny... Continue reading at The Bookseller
[ The Bookseller | 2011-10-03 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Fri, 30/09/2011 - 15:29 Google is preparing an imminent UK launch of its ebooks platform for selling digital titles, with members of Gardners Hive network able to sell the ebooks from their websites. read more Continue reading at The Bookseller
[ The Bookseller | 2011-09-30 00:00:00 UTC ]
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#ebooks platform
Written By: Caroline Horn Publication Date: Fri, 30/09/2011 - 15:18 Publisher Little Tiger Press is seeking to extend its presence in Australia and the US through partnerships with distributors. read more Continue reading at The Bookseller
[ The Bookseller | 2011-09-30 00:00:00 UTC ]
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#tiger press
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Written By: Charlotte Williams Publication Date: Fri, 30/09/2011 - 10:44 Hodder & Stoughton has acquired the first two novels by debut women's fiction author Emma Garcia. Senior editor Isobel Akenhead bought British Commonwealth rights, including Canada, for the first two books in the... Continue reading at The Bookseller
[ The Bookseller | 2011-09-30 00:00:00 UTC ]
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#hodder buys
#including canada
#madeleine buston