In spite of many new challenges publishers face since the onset of the COVID-19 pandemic, some have found opportunities to better serve their audience, as well as redefine what their brand mission is. This is certainly true for Harvard Business Review. Although the publication faces many of the same uncertainties that keep a lot of publishers up at night, it has also been proactive in mitigating the impact of the crisis for its own business, while trying to help its audience do the same. Even though its print advertising is down, its other channels are over-performing and will keep HBR's ad revenue goals on target this fiscal year (ending June 30). That’s partially due to its flexibility to respond to the crisis. It pivoted its content strategy and launched new digital initiatives to strengthen its brand and find new ways to serve its readers, listeners and viewers across platforms. We wanted to hear more about how HBR is weathering the storm and ensuring its audience is served, while it also forges ahead in a new, difficult climate. So we sat down (virtually) with editor-in-chief, Adi Ignatius, to find out. Folio: COVID-19 is as much an economic crisis as it is a public health crisis, so as a business publication how have you responded to the situation editorially? Adi Ignatius: Everything has changed. We’ve really started to develop the metabolism of a newsroom. We’ve always tried to be timely, but we knew we needed to do that more and produce several articles a day... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2020-05-21 17:12:01 UTC ]
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Garten, the popular food personality and prolific cookbook author (her ninth, 'Make it Ahead,' just published), talks about the ultimate make-ahead Thanksgiving menu, her culinary influences, and what book is on her bedside table. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-30 00:00:00 UTC ]
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We need innovation, and Kindle Unlimited might not be publishers’ best option, argues 24symbols co-founder, Justo Hidalgo. The post A “Critical Moment” for Ebook Subscription Services appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-10-28 00:00:00 UTC ]
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A supermarket turned tablet maker doesn't sound like the wisest of career progressions. Tesco's not your average supermarket, though. When you consider the Tesco machine also operates video- and music-streaming services, an ebook store and an online... Continue reading at Engadget
[ Engadget | 2014-10-28 00:00:00 UTC ]
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Orion has created a new group publicity department, to be headed by Helen Richardson, who takes on the role of group publicity and communications director. The new department will comprise of two teams – a non-fiction team led by deputy publicity director Elizabeth Allen, and a fiction team led... Continue reading at The Bookseller
[ The Bookseller | 2014-10-25 00:00:00 UTC ]
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It seems like everyone has a tablet or phablet nowadays. These devices are wonderful as they let you do many things, like listening to music, surfing the web and reading. Yes, you can read a book on an iPad, Nexus 7 or Galaxy Note, but you shouldn't -- your eyes do not want you to. You see,... Continue reading at Betanews
[ Betanews | 2014-10-24 00:00:00 UTC ]
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Bloomberg has placed video at the center of its digital efforts, a strategy that is beginning to pay off for the business publisher. The post Inside Bloomberg Media’s digital video business appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-10-22 00:00:00 UTC ]
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A starred review for Rob and Kristen Bell's new book on marriage; the best examination to date of Pope Francis, who he is, and what to expect. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-21 00:00:00 UTC ]
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Writing for SF Gate, John McMurtie reports that the San Francisco based publishing house McSweeney’s will become a nonprofit. The post McSweeney’s New Business Model: Nonprofit appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-10-17 00:00:00 UTC ]
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Martha Stewart is getting out of the business of magazines -- mostly.Her company, Martha Stewart Living Omnimedia, has struck a 10-year licensing agreement with Meredith Corp., owner of Better Homes and Gardens and Every Day With Rachael Ray, to handle the advertising sales, marketing,... Continue reading at Advertising Age
[ Advertising Age | 2014-10-16 00:00:00 UTC ]
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Amazon KDP's top selling author of all time, Barbara Freethy, has started a new imprint to oversee publication of her works in print formats. Hyde Street Press, part of Freethy’s Fog City Publishing company, will have its titles distributed by Ingram Publisher Services. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-15 00:00:00 UTC ]
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New this year at the Frankfurt Book Fair, the Business Club offers exclusive networking opportunities, high-level discussions about book publishing and more. Here is a selection of events for Tuesday, October 7. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-10-07 00:00:00 UTC ]
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Country musician Jimmy Wayne tells the affecting story of his own youth as a foster kid; American Christian men examine their approaches to faith and fatherhood. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-07 00:00:00 UTC ]
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When Dan Roth left Fortune for LinkedIn, the publishing world thought he was crazy. Now he holds publishing's most powerful editorial position. The post How Dan Roth became the most powerful editor in business publishing appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-10-06 00:00:00 UTC ]
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The shape of publishing continues to shift, but academic presses still face the perennial questions: audience, sales, course adoptions, a shrinking library market. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-03 00:00:00 UTC ]
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By Dan Eldridge There's certainly nothing new, or even particularly unusual, about magazine publishers trading on the public recognition of their brands to create new lines of consumer products and services. Back... Continue reading at Publishing Executive
[ Publishing Executive | 2014-10-01 00:00:00 UTC ]
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On Sept. 29, Hearst Magazines president David Carey announced the creation of a new "Millennial Group" to better showcase the editorial and marketing common denominators between Seventeen and Cosmopolitan among women and girls born after 1980. Continue reading at Folio Magazine
[ Folio Magazine | 2014-10-01 00:00:00 UTC ]
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Dunham's book 'Not That Kind of Girl' is being praised for its voice and humor, though some critics note her show 'Girls' isn't mentioned much. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-09-26 00:00:00 UTC ]
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Literary world praises Miller for his intelligence, wit and literary acumen, and lasting pride in his Scottish rootsKarl Miller, founding editor of the London Review of Books, critic and award-winning author, has died, aged 83.After stints as literary editor of both the Spectator and the New... Continue reading at The Guardian
[ The Guardian | 2014-09-25 00:00:00 UTC ]
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Hachette U.K. has consolidated all of its children's publishing into a single division, to be headed by Hilary Murray Hill, who will join in January from Egmont as Hachette Children's Group CEO. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-25 00:00:00 UTC ]
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Hachette UK is to merge its three children's businesses into one division on 1st January 2015... Continue reading at The Bookseller
[ The Bookseller | 2014-09-25 00:00:00 UTC ]
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