In spite of many new challenges publishers face since the onset of the COVID-19 pandemic, some have found opportunities to better serve their audience, as well as redefine what their brand mission is. This is certainly true for Harvard Business Review. Although the publication faces many of the same uncertainties that keep a lot of publishers up at night, it has also been proactive in mitigating the impact of the crisis for its own business, while trying to help its audience do the same. Even though its print advertising is down, its other channels are over-performing and will keep HBR's ad revenue goals on target this fiscal year (ending June 30). That’s partially due to its flexibility to respond to the crisis. It pivoted its content strategy and launched new digital initiatives to strengthen its brand and find new ways to serve its readers, listeners and viewers across platforms. We wanted to hear more about how HBR is weathering the storm and ensuring its audience is served, while it also forges ahead in a new, difficult climate. So we sat down (virtually) with editor-in-chief, Adi Ignatius, to find out. Folio: COVID-19 is as much an economic crisis as it is a public health crisis, so as a business publication how have you responded to the situation editorially? Adi Ignatius: Everything has changed. We’ve really started to develop the metabolism of a newsroom. We’ve always tried to be timely, but we knew we needed to do that more and produce several articles a day... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2020-05-21 17:12:01 UTC ]
News tagged with:
#post-pandemic world
#create opportunities
#preferred medium
#biggest challenges
#coming months
#public service
#positive note
#digital media
Beyonce's pastor writes about love; liberation theologian Leonardo Boff assesses Pope Francis. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#forthcoming religion
#spirituality books
The chairman of the Osprey Group has confirmed the company is undergoing a “strategic... Continue reading at The Bookseller
[ The Bookseller | 2014-06-20 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#strategic review
#osprey group
#potential sale
A new publication about soccer--and nothing but--tries to be as visually dazzling as the game itself. Sketch Remembering the 1949 plane crash that killed the dominant Italian club team Torino A.C. meant a more sullen depiction. "That took just one sketch to make the finished product," Priest... Continue reading at Fast Company
[ Fast Company | 2014-06-18 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#beautiful game
Simon Scarrow is “leading the charge in redefining what it means to be an author brand... Continue reading at The Bookseller
[ The Bookseller | 2014-06-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#simon scarrow
As part of the staff reductions announced last week by the Hachette Book Group, the company is closing its Business Plus imprint and folding the titles into the Grand Central Publishing list. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-13 00:00:00 UTC ]
More news stories like this |
Hillary Clinton's memoir 'Hard Choices' was released on June 10. What are critics saying about the book? Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-06-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#hillary clinton
#hard choices
To promote Rainbow Rowell’s upcoming UK tour, jewellery company Tatty Devine is selling a... Continue reading at The Bookseller
[ The Bookseller | 2014-06-12 00:00:00 UTC ]
More news stories like this |
Starred review for a historian's thoughtful, humorous memoir of his Mormon missionary youth; Christian pastor Bill Hybels offers strategies for simplifying life. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#forthcoming religion
#spirituality books
#starred review
Ala Alsallal, founder of the website Jamalon, says there will be an entire section on the website devoted to selling banned books. Alsallal hopes to make banning books so pointless that governments stop doing so. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-06-07 00:00:00 UTC ]
More news stories like this |
Penguin Random House U.K. has created a single children's division, led by Francesca Dow. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#penguin random
#single children
#francesca dow
Lobbyists for the music industry and streaming music services are gearing up to battle one another after the Justice Department said it will review decades-old agreements that govern songwriter royalties.The review, which follows court battles between rights holders and Pandora internet radio,... Continue reading at Advertising Age
[ Advertising Age | 2014-06-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#playing field
More people are buying more books than ever, and more people are making a living by writing them. Why do millionaire authors want to destroy the one company that's made this all possible?As an author of ten novels legacy-published, self-published, and Amazon-published I'm bewildered by the... Continue reading at The Guardian
[ The Guardian | 2014-06-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#strange things
#legacy publishers
#net worth
Book review magazine Kirkus Reviews has announced three $50,000 book prizes to be awarded for fiction, nonfiction and young adult literature. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-05-30 00:00:00 UTC ]
More news stories like this |
Louisiana writer M.O. Walsh (known as Neal) wonders whether the Buzz Books editors were confused or had a head injury when they picked his debut novel (My Sunshine Away, Putnam/Amy Einhorn Books, Jan. 2015) to be a BEA Buzz Book. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-29 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#head injury
BEA attendees faithfully—and eagerly—flock to two panels that have become popular staples of the show’s programming. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-29 00:00:00 UTC ]
More news stories like this |
Author-artist Matthew Van Fleet has spent some two decades putting innovative spins on novelty elements in picture and board books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-29 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#board books
Madefire, The Berkeley, CA-based digital media company known for producing partially animated “Motion Book” comics has added four more publishers to their lineup. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-28 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#lion forge
New books look at the religiously unaffiliated--the "nones"--and what it means to be born anew. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#spirituality books
#forthcoming religion
PW will introduce BookLife, a new website for self-publishers, at this year’s BookExpo America. Simultaneously, we are integrating reviews of self-published books into our regular review coverage. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-20 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#bookexpo america
#self-published books
PW's review of this first publication of J.R.R. Tolkien's translation of the seminal poem, which had a profound interest on The Lord of the Rings trilogy. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-17 00:00:00 UTC ]
More news stories like this |