In spite of many new challenges publishers face since the onset of the COVID-19 pandemic, some have found opportunities to better serve their audience, as well as redefine what their brand mission is. This is certainly true for Harvard Business Review. Although the publication faces many of the same uncertainties that keep a lot of publishers up at night, it has also been proactive in mitigating the impact of the crisis for its own business, while trying to help its audience do the same. Even though its print advertising is down, its other channels are over-performing and will keep HBR's ad revenue goals on target this fiscal year (ending June 30). That’s partially due to its flexibility to respond to the crisis. It pivoted its content strategy and launched new digital initiatives to strengthen its brand and find new ways to serve its readers, listeners and viewers across platforms. We wanted to hear more about how HBR is weathering the storm and ensuring its audience is served, while it also forges ahead in a new, difficult climate. So we sat down (virtually) with editor-in-chief, Adi Ignatius, to find out. Folio: COVID-19 is as much an economic crisis as it is a public health crisis, so as a business publication how have you responded to the situation editorially? Adi Ignatius: Everything has changed. We’ve really started to develop the metabolism of a newsroom. We’ve always tried to be timely, but we knew we needed to do that more and produce several articles a day... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2020-05-21 17:12:01 UTC ]
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Little, Brown Book Group has created a new editorial division encompassing the Piatkus, Constable... Continue reading at The Bookseller
[ The Bookseller | 2014-08-19 00:00:00 UTC ]
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#editorial division
Nerdist has turned from a being pet project of Chris Hardwick into a podcast maker, multi-channel network and online publisher that's expanding into TV and live events. Under the direction of president Adam Rymer, the Legendary Entertainment-owned brand has added an ad sales team and hopes to... Continue reading at AdWeek
[ AdWeek | 2014-08-14 00:00:00 UTC ]
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The mobile payment company has a new ebooking product called Square Appointments.Booking a haircut or a pedicure still requires you to call ahead most of the time.Read Full Story Continue reading at Fast Company
[ Fast Company | 2014-08-11 00:00:00 UTC ]
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Molly Phinney Baskette tells the story of her congregation's revival; the message of Jesus has been diluted, argues Benjamin L. Corey. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-08-11 00:00:00 UTC ]
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Out of Print, the film documentary by Vivienne Roumani about the state-of-affairs in the book business and the culture of reading in America circa 2013, is worth seeking out. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-08-08 00:00:00 UTC ]
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When Bill Gates recommended Business Adventures, a 1969 essay collection by late New York contributor John Brooks, as part of his 2014 summer reading list, the Microsoft founder called it “the best business book ever,” but noted that it’s “not easy to find.” Not any more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-08-08 00:00:00 UTC ]
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#business book
Ever since California booksellers paved the way to boost sales and promote the “shop local” message with California Bookstore Day last May, other booksellers have been trying to figure out a way to replicate their success. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-08-08 00:00:00 UTC ]
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Just two weeks on from reporting a large increase in profits, Gannett has announced the splitting of its broadcast and publishing divisions into separate companies. It means that Gannett's British newspaper outfit, Newsquest, will find itself as part of the publishing arm and, quite possibly,... Continue reading at The Guardian
[ The Guardian | 2014-08-06 00:00:00 UTC ]
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#gracia martore
It is 43 years old and was out of print for ages, but the Microsoft mogul's approval has caused a brand new surge in salesName: Business AdventuresAge: 43 Continue reading... Continue reading at The Guardian
[ The Guardian | 2014-08-01 00:00:00 UTC ]
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By Robert M. Sacks There is an odd form of delusion in the publishing world, characterized by a resistance to reason in the face of actual facts. This inability to recognize modern business trends is easy for most... Continue reading at Publishing Executive
[ Publishing Executive | 2014-08-01 00:00:00 UTC ]
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I enjoyed the Windows-based Transformer Book T100 I tested a few months ago, so I was excited to see how its Android-powered sibling would stack up. The engineers at Asus engineers have now proven themselves to be pros at designing 2-in-1 tablet/laptop hybrids running in both Windows and Android... Continue reading at PC World
[ PC World | 2014-08-01 00:00:00 UTC ]
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In reviews of previous versions of InDesign, the looming question was always, “Is this version worth the cost of the upgrade or can I skip it?” But with Adobe’s switch to the Creative Cloud subscription model, this question is meaningless. Every subscriber receives the latest version as soon as... Continue reading at PC World
[ PC World | 2014-07-31 00:00:00 UTC ]
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Amazon claims a "key objective" in its ongoing dispute with Hachette is to keep ebook prices low and competitive with other other media. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-07-30 00:00:00 UTC ]
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With its purchase of Perseus’s distribution lines—Publishers Group West, Consortium, Legato, and PDS—expected to close this week, Ingram Content Group is poised to become the largest independent distributor in the U.S. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-07-25 00:00:00 UTC ]
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A starred review for Rowan Williams' exploration of Christian essentials; Lysa TerKeurst offers advice on making decisions. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-07-23 00:00:00 UTC ]
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After producing a long line of ebook readers and tablets (not to mention a set-top box), Amazon has its sights set on the smartphone market. But finding success here won't be easy, even for an established tech giant like Amazon. With the Fire phone,... Continue reading at Engadget
[ Engadget | 2014-07-23 00:00:00 UTC ]
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The graphic designers behind the new Diagon Alley theme park reveal how they translate the stuff of film and books into real-world magic.Hundreds of wannabe-magicians walk down a cobblestone street, lugging bags filled with wands, robes, and plush three-headed dogs. A dragon breathes fire atop a... Continue reading at Fast Company
[ Fast Company | 2014-07-23 00:00:00 UTC ]
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Yahoo and other online publishers are embracing the term "magazine." Here's why that's not as backwards as its sounds. The post Why digital publishers want to be in the magazine business appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-07-21 00:00:00 UTC ]
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Chief executive on the transformation of the magazine business, rivalry with Condé Nast, and takeoversDuncan Edwards may run an enviable portfolio of magazines, including Cosmopolitan, Elle, Esquire and Harpers Bazaar, but he admits an ingrained old-school mindset has cost the publisher the... Continue reading at The Guardian
[ The Guardian | 2014-07-20 00:00:00 UTC ]
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#including cosmopolitan
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The "proposal" by the Norwich-based newspaper publisher, Archant, to move production of its London, Kent and Hertfordshire titles to headquarters is unsurprising.We were informed on Tuesday morning that the production teams - 15 in Archant London, and others in Herts and Cambs and Kent - will... Continue reading at The Guardian
[ The Guardian | 2014-07-17 00:00:00 UTC ]
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