‘We don’t have visibility’: Google’s ad targeting limits expose publishers with reliance on open programmatic market and first-party data weakness

Most digital publishers connect to Google’s ad tech in some way, but those reliant on open programmatic ad exchanges, and without robust first-party data solutions, could be hurt by Google's data decisions. The post ‘We don’t have visibility’: Google’s ad targeting limits expose publishers with reliance on open programmatic market and first-party data weakness appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2021-03-08 05:01:00 UTC ]
News tagged with: #ad tech #digital publishers

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Simon & Schuster gets wise to self-publishing

Simon & Schuster Inc. is getting on the self-publishing bandwagon. The book publishing division of CBS Corp. announced Tuesday that it has joined with veteran self-publishing firm Author Solutions, Inc., to form Archway Publishing, a service that will focus on writers who want to publish... Continue reading at Crains New York

[ Crains New York | 2012-11-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #traditional publishing #senior analyst #book industry #direct connection


Google Fights Foreign Attempts to Charge Fees for Newspaper Links

Google is taking on the German government with a new "Defend Your Net" campaign that aims to fight attempts there to pass a law that would allow German newspaper publishers to charge fees to Google for providing links to newspaper stories. ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-11-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #german government #newspaper stories


Mexico’s Largest Children’s Library Opens with 3,000 E-books

The largest children’s library in Mexico—Biblioteca BS-IBBY México—in Mexico City boasts some 25,000 titles, of which more than 3,000 are in digital format. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2012-11-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #largest children #digital format


S&S to launch self-publishing service with Author Solutions

Simon & Schuster has teamed up with Author Solutions to launch a self-publishing service... Continue reading at The Bookseller

[ The Bookseller | 2012-11-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #author solutions #simon schuster #self-publishing service


Johnston Press appoints BBC exec to head up marketing

Johnston Press, the regional newspaper publisher of The Scotsman and the Yorkshire Post, has appointed BBC digital marketer Lucy Sinclair to the new role of group audience development and marketing director. Continue reading at Media Week

[ Media Week | 2012-11-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #marketing director #johnston press #yorkshire post


Corporate to Startup: The New Publishing Career Path?

In the modern world of book publishing, should we all be preparing for a second career as an entrepreneur? Plenty of our colleagues are choosing that career path. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2012-11-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #career path #modern world #book publishing


S&S children's targets digital, international sales

Simon & Schuster Children’s Books is predicting this Christmas and Boxing Day will be... Continue reading at The Bookseller

[ The Bookseller | 2012-11-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ss children #international sales #boxing day


Publishers join in Black Friday offers

Publishers have joined retailers for the first time in offering customers up to 50% off books as... Continue reading at The Bookseller

[ The Bookseller | 2012-11-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #offering customers


Further publisher consolidation 'inevitable'

Further major publisher consolidations will change the face of the industry in the next year,... Continue reading at The Bookseller

[ The Bookseller | 2012-11-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publisher consolidation


How Any Brand Can Become a Publisher

If an advertiser wants to jump on this whole "brands as publishers" trend, they would seem to have two choices. They can hire editors and writers and start producing lots of their own content, like GE. Or they can have junior staffers or interns spend half the day trolling the Web to find... Continue reading at AdWeek

[ AdWeek | 2012-11-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #luxury hotel #human touch #financial services


Could Tumblr Save Web Publishing?

Last month, as storm surges from Hurricane Sandy inundated lower Manhattan, Datagram, a New York-based media ISP, watched as its basement full of severs took on over five feet of water, causing major outages for prominent online publishers like Gawker Media, BuzzFeed and the Huffington Post. ... Continue reading at AdWeek

[ AdWeek | 2012-11-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #front door #coming months


Big Green Bookshop owners to open children’s bookshop

The owners of the Big Green Bookshop are to open a second premises in Brookmans Park,... Continue reading at The Bookseller

[ The Bookseller | 2012-11-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #open children


AAM Completes Initial Certification of Adobe Digital Publishing Suite

NEW YORK, Nov. 15, 2012 /PRNewswire-USNewswire/ -- The Alliance for Audited Media, formerly the Audit Bureau of Circulations, has completed an initial audit of Adobe Digital Publishing Suite (DPS), a solution that many AAM publisher members use ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-11-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #audited media #audit bureau


A One-Stop, Web-Based Shop For Comic Book Publishing

Graphicly abandoned their iTunes-like comic book marketplace to develop a full suite of online publishing tools for visual storytellers. As Adrian Tomine has pointed out, the one-time subculture of comics and graphic novels has migrated into the mainstream over the past decade. The... Continue reading at Fast Company

[ Fast Company | 2012-11-14 00:00:00 UTC ]
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In Corporate Publishing, Are E-books PDF 2.0?

The PDF is firmly entrenched in corporate culture, but as digitally savvy employees push for a sensible way to consume long documents at work the ebook format will take hold. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2012-11-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #corporate publishing #ebook format


Competition or Cooperation? News Publishers Turn to Their Neighbors

Participants at the African Media Leaders Forum in Dakar, Senegal, today heard how twinning partnerships between African newspapers, and newspapers elsewhere, are leading the way to developing successful business strategies and strengthening financia ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-11-13 00:00:00 UTC ]
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A True Princess of the Publishing Industry

Sheikha Bodour Al Qasimi founded the Emirates Publishers Association and pushed for it to become a full member of the IPA. Here, she explains it was so important. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2012-11-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing industry


Foyles opens Christmas pop-up shop

Foyles has today (12th November) opened a pop-up bookshop at Central Saint Martins in London to... Continue reading at The Bookseller

[ The Bookseller | 2012-11-12 00:00:00 UTC ]
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November Top BlueInk Reviews of Self Published Books

This month's starred reviews of self-published books includes a SF mystery set in dystopia where people live in domed cities and a memoir of Mexican immigration to the US. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2012-11-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #published books #starred reviews #people live


A Small World: The Global E-Book Market Expands

The rise of easy-to-use ebook publishing platforms that distribute globally, the inherent speed of digital publishing, and the low cost and ever-rising demand for ebooks in both the developing world, as well as from developed but remote economies like Australia, offer the potential of vibrant... Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-11-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital publishing #low cost #developing world #revenue streams