‘We don’t have visibility’: Google’s ad targeting limits expose publishers with reliance on open programmatic market and first-party data weakness

Most digital publishers connect to Google’s ad tech in some way, but those reliant on open programmatic ad exchanges, and without robust first-party data solutions, could be hurt by Google's data decisions. The post ‘We don’t have visibility’: Google’s ad targeting limits expose publishers with reliance on open programmatic market and first-party data weakness appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2021-03-08 05:01:00 UTC ]
News tagged with: #ad tech #digital publishers

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In Brazil, Ebooks Predicted to Reach 2.63% Market Share

Extrapolating from recent sales figures from ebook distributor DLD, we estimate ebook sales to reach some 3.57 million units—or 2.6% of the overall market—by the end of 2013. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-01-26 00:00:00 UTC ]
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Advance Publications Buys Digital Marketing Agency, POP

Advance Publications, parent company of Condé Nast, has stepped up its efforts on two fronts with the acquisition of digital marketing agency, POP. Continue reading at Folio Magazine

[ Folio Magazine | 2013-01-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #advance publications

HoZ and AudioGO to co-publish on audio

Head of Zeus and AudioGO are to co-publish audiobook versions of titles in light of the audio... Continue reading at The Bookseller

[ The Bookseller | 2013-01-25 00:00:00 UTC ]
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Aurum Publishing Group created

The group title under which the combined lists of Frances Lincoln, Aurum Press, Jacqui Small,... Continue reading at The Bookseller

[ The Bookseller | 2013-01-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #frances lincoln #aurum press #jacqui small

Lance Armstrong and His Publishers Sued for Fraud, False Advertising

Two California men have sued Lance Armstrong and his book publishers for fraud and false advertising, claiming that Armstrong's two best-selling memoirs were bunk. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-01-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #lance armstrong #book publishers

Beyond Native: Bringing Video Ads In-House

The Verge has started offering advertisers like Ford pre-roll video ads. But in this case, Ford doesn't need its agency, as The Verge produced these Web video spots, using its own technology and editorial staff. Indeed, the tech-centric publication is looking to take native advertising to... Continue reading at AdWeek

[ AdWeek | 2013-01-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #online publishers #proving ground #tech staffers

Readers sue Armstrong and US publishers

Two US book buyers are suing cyclist Lance Armstrong and his publishers Random House US and... Continue reading at The Bookseller

[ The Bookseller | 2013-01-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book buyers

Interview - HuffPo CEO Jimmy Maymann: 'We Don't See Traditional Online Ads as the Future'

In the face of stagnant growth in traditional advertising, digital publishers are looking to sponsored content as an alternative route, something Buzzfeed has been doing well, and The Atlantic has been doing less well recently. It's an approach ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-01-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #traditional advertising #digital publishers #sponsored content #alternative route

S&S to publish Robson Green's 'Extreme Fishing'

Simon & Schuster is set to publish an “angling adventure full of drama” titled... Continue reading at The Bookseller

[ The Bookseller | 2013-01-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #extreme fishing #simon schuster

WHS to open UK 'Zoodle' children's bookshops

W H Smith will open two dedicated children's bookshops, branded as Zoodle, in Manchester... Continue reading at The Bookseller

[ The Bookseller | 2013-01-21 00:00:00 UTC ]
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Jacqui Small to publish illustrated ebooks

Aurum imprint Jacqui Small Publishing is moving into the illustrated ebook market, starting next... Continue reading at The Bookseller

[ The Bookseller | 2013-01-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #jacqui small

Publishing cheer for interesting reads

Which writers (apart from EL James and Suzanne Collins) are dominating the best-selling book lists? Continue reading at BBC News

[ BBC News | 2013-01-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #el james #suzanne collins

5 Academic Publishing Trends to Watch in 2013

George Lossius forecasts a year of significant change for academic publishing, including more consolidation, improved digital textbooks and the rise of mobile. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-01-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #significant change #academic publishing

Hearst starts publishing iPad magazines days before print editions

Magazine publishers have more directly embraced tablets over more than a year as it became clearer that they were boosting the bottom line. We may be witnessing a watershed moment today, however. Hearst has started publishing issues for 22 of its magazines in the iOS Newsstand days before their... Continue reading at Engadget

[ Engadget | 2013-01-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #magazine publishers #print editions #bottom line #early lead #app store #early access #movie studios

'Minimal exposure' for publishers over HMV

A cautious approach to HMV by publishers in recent months has meant many did not feel over-... Continue reading at The Bookseller

[ The Bookseller | 2013-01-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #cautious approach #recent months

Advance Buys Digital Ad Agency Pop

Newspaper and magazine publishing company Advance Publications Inc. has acquired Seattle-based digital advertising agency Pop, the companies announced this week. Pop will operate as an independent division of Advance Publications. Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-01-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #companies announced #advance publications

PublishNews Brazil: Amazon Opens Kiosks to Sell Kindles in Brazil

This week on PublishNews Brazil: Amazon partners with a kiosk-retailer to sell Kindles in Brazil, Kobo launches two new ereaders, 33% of Brazilians read a book last month. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-01-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishnews brazil #sell kindles #amazon partners #kobo launches

'E' market nears £300m

E-book sales at the top trade publishers doubled in 2012, meaning that the UK ebook market grew... Continue reading at The Bookseller

[ The Bookseller | 2013-01-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #e-book sales

The Predecessor To Google Books, Facebook Graph Search, And Rewind.me--In The Early 1900s

You want an idea to survive hundreds or thousands of years? Step one: Don’t write it on paper. Alexander Konta believed this deeply. Paper yellows and withers and crumbles; it is the printed form of Alzheimer’s. “Why not make [text] imperishable by photographing the written word after it has... Continue reading at Fast Company

[ Fast Company | 2013-01-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #york observer #group called #living history