‘We don’t have visibility’: Google’s ad targeting limits expose publishers with reliance on open programmatic market and first-party data weakness

Most digital publishers connect to Google’s ad tech in some way, but those reliant on open programmatic ad exchanges, and without robust first-party data solutions, could be hurt by Google's data decisions. The post ‘We don’t have visibility’: Google’s ad targeting limits expose publishers with reliance on open programmatic market and first-party data weakness appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2021-03-08 05:01:00 UTC ]
News tagged with: #ad tech #digital publishers

Other Publishing stories related to: '‘We don’t have visibility’: Google’s ad targeting limits expose publishers with reliance on open programmatic market and first-party data weakness'


Global Publishing Leaders 2016: Shueisha Publishing Co., Ltd.

Shueisha is a major publisher in Japan and the largest manga publisher in the world with a market share in Japan of 30%. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-08-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #shueisha publishing #major publisher #market share


Global Publishing Leaders 2016: Zhejiang Publishing United Group

Zhejiang Publishing United Group is a state-owned publishing group under the Zhejiang Provincial Government, established in 2000. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-08-26 00:00:00 UTC ]
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Global Publishing Leaders 2016: Holtzbrinck Publishing Group

The Holtzbrinck Publishing Group is a family-owned company based in Germany. The group’s portfolio includes Macmillan Publishers (trade publishing), Macmillan Learning (US higher education), Holtzbrinck Digital, Information and Services; and Springer Nature. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-08-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #macmillan learning #higher education #holtzbrinck digital #springer nature


Global Publishing Leaders 2016: Kadokawa Shoten Publishing Co., Ltd.

The Kadokawa Group is working to move beyond its existing publishing business to expand in film and web video projects and mobile apps, as well as develop business overseas with an emphasis on Asia. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-08-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #kadokawa group #mobile apps


Global Publishing Leaders 2016: China Publishing Group Corporation

Founded in 2002, China Publishing Group Corporation (CPG) is one of China’s largest trade and professional publishing groups. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-08-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #largest trade


Global Publishing Leaders 2016: China Education Publishing & Media

China Education Publishing & Media Group (China Education) was formed in December 2010 as a strategic merger to reshape educational publishing. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-08-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #strategic merger


Global Publishing Leaders 2016: China South Publishing & Media Group Co., Ltd

China South Publishing & Media Co. Ltd. was established in 2008 to operate the publishing businesses owned by Hunan Publishing Investment Holding Group, which was created in 2001 as an investing and operating enterprise authorized by the Hunan Provincial Government. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-08-26 00:00:00 UTC ]
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Global Publishing Leaders 2016: Shinchosha Publishing Co Ltd

Shinchosha Publishing Company was founded in 1896 and publishes general literature, fiction, nonfiction, fine arts, philosophy and dictionaries as well as manga. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-08-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #shinchosha publishing #fine arts


This Mobile Ad Blocker Wants to Charge Brands to Show Their Ads

For the past year, ad blockers have made waves in the media world and threatened to wipe out digital advertising. Now one of those companies, Shine, has hired a chief revenue officer it's tasked with working closely with brands, agencies, publishers and trade organizations. Today, the company... Continue reading at AdWeek

[ AdWeek | 2016-07-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #stark difference #building bridges


Publishing 3.0: The Atomization of the Publishing Industry

[Sponsored] Four steps toward harnessing the power of audience data for success. The post Publishing 3.0: The Atomization of the Publishing Industry appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-06-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing industry #audience data


How open is Open Access?

Goldsmiths Press director Sarah Kember argues that Open Access in the academy may not be the universal good many claim. Continue reading at The Bookseller

[ The Bookseller | 2016-06-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #open access


American Publishers’ Freedom to Publish Honor for Bangladesh’s Shuddhashar

Recognizing 'responsibilities to each other that transcend national borders,' the Jeri Laber International Freedom To Publish Award was established in 1975. The post American Publishers’ Freedom to Publish Honor for Bangladesh’s Shuddhashar appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-05-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #american publishers #publish award


Facebook as a Publishing Platform Isn’t Good For Publishers

The social network is becoming a news and content network, thanks to your content. The post Facebook as a Publishing Platform Isn’t Good For Publishers appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-05-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post facebook #publishers appeared


Digital Solutions in India 2016: Publishing in the Post-PDF Age (or Single URL Publishing)

It is obvious that publishing is in the midst of a cataclysm. If we can summarize this upheaval in just one line, it would be that publishing is moving from circulation and readership metrics to an engagement metric. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-05-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital solutions


IAB Releases HTML5 Ad Validator, Aimed at Creatives and Ad Operations Teams

The Interactive Advertising Bureau planned to release a new tool Monday that allows ad designers, developers and ad operations teams to verify that their HTML5 ad units meet the current bureau's guidelines.The tool, which works for mobile and desktop, analyzes elements such as file weights,... Continue reading at Advertising Age

[ Advertising Age | 2016-04-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #scott cunningham #general manager #javascript tags


How self-published novel Jalan Jalan took flight with an Asian publisher

Mike Stoner couldn’t find a publisher for his story of an expat’s dark days in Indonesia – until he looked eastAs soon as I read Mike Stoner’s self-published novel, Jalan Jalan, I had a feeling that it ought to be able to find a commercial publisher. The book was the last winner of the... Continue reading at The Guardian

[ The Guardian | 2016-03-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #good measure #final chapter


The Art of the Publisher by Roberto Calasso review – a timely insight into the identity of a publishing house

An important riposte to digital culture, these essays by the Italian publisher and author argue that a publisher’s list is a literary work in its own rightThis collection of essays by the Italian author and publisher Roberto Calasso, translated by Richard Dixon, is a paean to publishing. Calasso... Continue reading at The Guardian

[ The Guardian | 2016-02-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #single book #digital texts #physical objects #timely book


Amazon Keeps Firm Grip on E-book Market, Even as the Format Loses Market Share

With sales of ebooks slipping and print books enjoying a mild rebound, ebooks’ share of consumer spending on books has declined over the past two years. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-01-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #firm grip #e-book market #consumer spending


Are small independent publishers doing the work for big publishers?

While the giant firms sink huge sums into fleeting fads, the commitment and passion of the smaller imprints leave a larger impression in the long termIndependent publishers pick the books they loved and wished they published in 2015Here’s an observation: it sometimes feels as though smaller... Continue reading at The Guardian

[ The Guardian | 2015-12-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #half-formed thing #eimear mcbride #galley beggar #deborah levy #numerous occasions #bother chasing


This Ad-Tech Company Thinks Interactive Video Ads Can Bypass Blockers

With the rise of ad blocking and fraud concerns, publishers continue to get ads in front of consumers. One startup called Free All Media thinks it may have found a business model that works around those blockers by plugging content directly into publishers' sites. The Hopatcong, N.J.-based... Continue reading at AdWeek

[ AdWeek | 2015-12-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #watch videos #longer videos #tech startup #raised $2 #marketing efforts #biggest problem #digital downloads #music-streaming services