James Verdesoto is a graphic designer who's masterminded the visual marketing for countless movies, including iconic posters for "Pulp Fiction" (when he was creative director at Miramax), "Girl, Interrupted" and "Ocean's Eleven." Today, Vanity Fair puts him to great use with the release of "Movie Poster Expert Explains Color Schemes," a fascinating YouTube video that actually does a lot more than decode the use of color.Verdesoto takes a walk through cinematic history and beyond, identifying visual elements (e.g., the "running figure with a gun" common to thrillers) that connect with everything from John Grisham paperback book covers from the '90s to film noir to punk-rock flyer graphics. And when he does talk about the deployment of color, it's especially eye-openinglike when he examines the black-and-white-and-orange combination (as seen in posters for "Ghost Rider," "Tokyo Drift," "The Transporter" and more) vs. the blue-and-orange ("The Bourne Identity," "The Dark Knight," "Star Wars," "Avatar").It's a mini master class in design-meets-marketing that comes in under 11 minutes. (It's also a sequel of sorts to Vanity Fair's "Every Marvel Movie Poster, Explained," also starring Verdesoto and released in December.) Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2019-03-12 00:00:00 UTC ]
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A new book called Material Innovation: Packaging Design catalogs all the ways designers are shaking up packaging design. The post New Book Material Innovation Goes Inside the Surprisingly Clever World of Package Design appeared first on WIRED. Continue reading at Wired
[ Wired | 2015-12-08 00:00:00 UTC ]
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'The 5th Wave,' the first in Rick Yancey's YA science fiction trilogy, arrives in theaters on January 16. The movie, from Columbia Pictures, stars Chloë Grace Moretz, Nick Robinson, and Liev Schreiber, and is directed by J. Blakeson. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-12-03 00:00:00 UTC ]
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Franklin Watts has paid tribute to its former art director Jonathan Hair, who has died. Continue reading at The Bookseller
[ The Bookseller | 2015-11-24 00:00:00 UTC ]
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Two staffers in PW's children's department caught a screening of the final film in the Hunger Games series, 'Mockingjay: Part Two.' Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-11-19 00:00:00 UTC ]
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The dystopian YA franchise that has made an indelible mark on popular culture has reached its final chapter with the release of Lionsgate's 'Mockingjay Part 2' on November 20. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-11-10 00:00:00 UTC ]
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"This capability is what we lost 500 years ago with the Gutenberg book." And Akim Ozakil, founder of the two-year-old Alternate Worlds digital publisher in the San Francisco area, calls that lost capability "mutation," by which he means the ability for readers to impact a story. What's printed,... Continue reading at The Bookseller
[ The Bookseller | 2015-11-03 00:00:00 UTC ]
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Horror comic book legend Steve Bissette gives his four top tips on designing covers that scare the hell out of you.I grew up reading comics in the '80s and '90s. X-Men, Justice League, and The Tick were my favorites. Every Thursday I couldn't wait to go to the comic store to peruse the latest... Continue reading at Fast Company
[ Fast Company | 2015-10-29 00:00:00 UTC ]
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Black & White Publishing has acquired two psychological thrillers set in a "claustrophobic, close-knit community full of secrets and lies" by crime author SJI Holliday. Continue reading at The Bookseller
[ The Bookseller | 2015-10-24 00:00:00 UTC ]
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For the longest time, marketers believed that bigger was better. Bigger ad formats, bigger ad sizes and bigger animations drove ever-larger and more intrusive ad design. That is, until ad blockers arrived on the scene. Now consumers are protesting and showing their dissatisfaction by using... Continue reading at Advertising Age
[ Advertising Age | 2015-10-22 00:00:00 UTC ]
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Picador has acquired "powerful" psychological thriller The Wonder by bestselling author of Room, Emma Donoghue. Continue reading at The Bookseller
[ The Bookseller | 2015-10-22 00:00:00 UTC ]
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Retains HOW magazines and HOW University as part of refocusing effort. The post F+W sells off HOW Design Events to Emerald Expositions appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-10-16 00:00:00 UTC ]
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The self-publishing boom means writers with great stories are connecting with directors who are masterful storytellers--and everyone wins. The post The Martian Proves Movies Are Now Better Than Their Books appeared first on WIRED. Continue reading at Wired
[ Wired | 2015-10-02 00:00:00 UTC ]
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Since it's debut in 1992, R.L. Stine's monumentally successful chapter book series Goosebumps hasn't been adapted as a feature-length film – until now. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-09-29 00:00:00 UTC ]
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Describe your role My job title is picture book designer but people outside the industry always think that I must illustrate all the books! Unfortunately I’m not that talented (though I do a mean stick man) so I end up describing my job as being an editor for the illustrators. Working in... Continue reading at The Bookseller
[ The Bookseller | 2015-09-26 00:00:00 UTC ]
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Netflix and Hulu are among the major media companies that are taking a dive into virtual reality. Today, Facebook-owned Oculus announced that it's teaming up with the two streaming sites and other media publishers to create VR experiences for its upcoming Samsung headset that's priced at $99.... Continue reading at Digiday
[ Digiday | 2015-09-25 00:00:00 UTC ]
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The director's first foray into book publishing is a deep-dive into the art of exploitation cinema marketing. The post Director Nicholas Winding Refn Wants to Teach You About Movie Marketing appeared first on WIRED. Continue reading at Wired
[ Wired | 2015-09-24 00:00:00 UTC ]
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Two staffers in PW's children's department discuss the latest film in the Maze Runner series, 'The Scorch Trials,' directed by Wes Ball and released in theaters on September 18. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-09-22 00:00:00 UTC ]
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PW is proud to announce the names of the 40 honorees (including four finalists and one superstar) of its inaugural Star Watch program, which recognizes young publishing professionals who have distinguished themselves as future leaders of the industry. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-09-11 00:00:00 UTC ]
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PW's Star Watch honors the publishing industry's up-and-coming talent. Get to know tomorrow's leaders. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-09-11 00:00:00 UTC ]
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Black & White Publishing has signed a psychological thriller, Abigale Hall, by the winner of Faber and Faber Creative Writing MA Prize, Lauren A. Forry. Managing director of Black & White Publishing, Campbell Brown, acquired World English rights for the publication from Sandra Sawicka... Continue reading at The Bookseller
[ The Bookseller | 2015-08-28 00:00:00 UTC ]
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