Watch: Movie poster psychology explained by a veteran designer

James Verdesoto is a graphic designer who's masterminded the visual marketing for countless movies, including iconic posters for "Pulp Fiction" (when he was creative director at Miramax), "Girl, Interrupted" and "Ocean's Eleven." Today, Vanity Fair puts him to great use with the release of "Movie Poster Expert Explains Color Schemes," a fascinating YouTube video that actually does a lot more than decode the use of color.Verdesoto takes a walk through cinematic history and beyond, identifying visual elements (e.g., the "running figure with a gun" common to thrillers) that connect with everything from John Grisham paperback book covers from the '90s to film noir to punk-rock flyer graphics. And when he does talk about the deployment of color, it's especially eye-openinglike when he examines the black-and-white-and-orange combination (as seen in posters for "Ghost Rider," "Tokyo Drift," "The Transporter" and more) vs. the blue-and-orange ("The Bourne Identity," "The Dark Knight," "Star Wars," "Avatar").It's a mini master class in design-meets-marketing that comes in under 11 minutes. (It's also a sequel of sorts to Vanity Fair's "Every Marvel Movie Poster, Explained," also starring Verdesoto and released in December.) Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2019-03-12 00:00:00 UTC ]
News tagged with: #dark knight #star wars #vanity fair

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Take Note, Facebook: How Colleges Are Training Designers To Treat Users Like More Than Lab Rats

Students at MIT, Stanford, and elsewhere are learning to build technology products with user well-being in mind.Facebook sparked outrage this summer when it published results of a study conducted on unwitting users. The study looked at whether people who were shown more positive or negative... Continue reading at Fast Company

[ Fast Company | 2014-11-10 00:00:00 UTC ]
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Ellen DeGeneres Doing Design Book for Grand Central

Hachette's Grand Central Life & Style imprint has signed up a design book by Ellen DeGeneres. 'Home' is set for fall 2015, preceding the launch of DeGeneres' lifestyle brand, E.D., in spring 2015. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-11-10 00:00:00 UTC ]
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Create Like Nobody's Watching: How An Obscure Marvel Comic Became Disney's Next Big Hero (6)

Big Hero 6 was created when Marvel's top brass was focused on X-Men. A decade later, Disney is bringing it back to life.When it was announced last year that the first-ever Marvel property that Disney Animation was going to tackle as a feature film was Big Hero 6, there was collective... Continue reading at Fast Company

[ Fast Company | 2014-11-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #top brass #feature film #collective head-scratching


How Facebook Could End Up Controlling Everything You Watch and Read Online

Given that links appear to be more clickable when shared on Facebook, online publishers have scrambled to become savvy gamers of Facebook’s News Feed, seeking to divine the secret rules that push some stories higher than others. But all this genuflection at the altar of Facebook’s algorithms may... Continue reading at Wired

[ Wired | 2014-10-30 00:00:00 UTC ]
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Bon Appetit Editor Explains Why Data Tastes So Good

In June, Bon Appetit magazine and IBM created an unlikely alliance: The Conde Nast publication tapped the IBM supercomputer Watson to inform a web-based cooking app called Chef Watson. The app combines the computer's information on food with Bon Appetit's more than 9,000 recipes to kick out a... Continue reading at Advertising Age

[ Advertising Age | 2014-10-29 00:00:00 UTC ]
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There will be a lot of Marvel and DC Comics movies in the next few years

Earlier this month, Warner Bros. announced its roadmap for DC Comics movies through 2020, and today, Marvel Studios revealed its plans as well. Basically, if you're into superhero/comic book movies, you're set for the next seven years. Need a quick... Continue reading at Engadget

[ Engadget | 2014-10-29 00:00:00 UTC ]
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Watch time at YouTube 'growing 50% a year'

Publishers who do not have a strategy related to YouTube are missing an opportunity, publicists and marketeers were told at a YouTube conference held yesterday (27th October) in association with The Bookseller. The event, held at the YouTube offices in St Giles High Street, and aimed at giving... Continue reading at The Bookseller

[ The Bookseller | 2014-10-29 00:00:00 UTC ]
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Why publishers are flocking to explainer videos

The explainer video has become a pervasive format across digital publishers, from BuzzFeed to Business Insider. It’s not a new invention, but it’s proving more and more attractive to publishers as they aim to grow their Web video operations. Here’s why. The post Why publishers are flocking to... Continue reading at Digiday

[ Digiday | 2014-10-27 00:00:00 UTC ]
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Cape Watch: Tom Hardy Gets All the Attention and the Avengers Get Gussied Up

As this past week has shown, it's good to be Tom Hardy. Not only is his reboot of the Mad Max franchise coming out next year, but he's currently linked to no fewer than three comic book franchises from three different studios. This week's superhero movie news isn't all about Mr. Hardy, however.... Continue reading at Wired

[ Wired | 2014-10-23 00:00:00 UTC ]
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Minecraft maker talks movies, YouTube and why it's not making birthday cakes

Mojang COO Vu Bui: Licensing is a small portion of our business and we want to keep it that wayWhat is Minecraft? Its a game, obviously: one that its developer Mojang has sold nearly 54m copies of across computers, consoles and mobile devices so far.Its a series of books published by Egmont that... Continue reading at The Guardian

[ The Guardian | 2014-10-08 00:00:00 UTC ]
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Should publishers take Web design cues from print?

Bloomberg may be building its digital footprint, but it's still taking some design cues from print. The post Should publishers take Web design cues from print? appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2014-10-07 00:00:00 UTC ]
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Reading Rainbow Host LeVar Burton Binge-Watched Game of Thrones Before He Read the Books

Specs Who LeVar Burton Age 57 Claim to fame Emmy-winning actor (Roots, Star Trek: The Next Generation); host and producer of Reading Rainbow; author of the children’s book The Rhino Who Swallowed a Storm (available Oct. 7) Base Los Angeles Twitter @levarburton What’s the first information you... Continue reading at AdWeek

[ AdWeek | 2014-10-06 00:00:00 UTC ]
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What Makes for a Brilliant Book Cover? A Master Explains

If you find yourself in a bookstore, Peter Mendelsund can be hard to avoid. The post What Makes for a Brilliant Book Cover? A Master Explains appeared first on WIRED. Continue reading at Wired

[ Wired | 2014-09-23 00:00:00 UTC ]
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LL Cool J's Guilty Pleasure Is Watching Mob Wives' Catfights

Specs Who LL Cool J Age 46 Claim to fame Grammy Award- winning rapper and star of NCIS: Los Angeles (Season 6 premieres Monday, Sept. 29 on CBS) Base New York What’s the first information you consume in the morning? I look at all the trending topics everywhere, but I also like to maybe read... Continue reading at AdWeek

[ AdWeek | 2014-09-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #love house #basketball wives #celestine prophecy #thought titan #ron chernow #rockefeller sr #bob marley #word channel


LL Cool J’s Guilty Pleasure Is Watching Mob Wives’ Catfights

Specs Who LL Cool J Age 46 Claim to fame Grammy Award- winning rapper and star of NCIS: Los Angeles (Season 6 premieres Monday, Sept. 29 on CBS) Base New York What’s the first information you consume in the morning? I look at all the trending topics everywhere, but I also like to maybe read... Continue reading at AdWeek

[ AdWeek | 2014-09-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #love house #basketball wives #celestine prophecy #thought titan #ron chernow #rockefeller sr #bob marley #word channel


Amazon's war on ebooks, LG's G Watch R and other stories you might've missed

This week, we reviewed the HTC One for Windows, investigated Amazon's controversial ebook-pricing model, played around with Hyperlapse, learned about LG's G Watch R and more! Read on for Engadget's news highlights from the last seven days. Oh, and... Continue reading at Engadget

[ Engadget | 2014-09-01 00:00:00 UTC ]
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'Rosewater': The movie about journalist Maziar Bahari's imprisonment gets a trailer

'Rosewater' is based on Bahari's memoir 'Then They Came for Me' and stars Gael Garcia Bernal as Bahari. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2014-08-30 00:00:00 UTC ]
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Kingstone Publishes Graphic Novel Tie-In for Sony Movie

Kingstone Comics has published the graphic novel version of the film 'The Remaining,' a supernatural thriller that releases in theaters September 5. The graphic novel is already out in digital on ComiXology and in print at retail. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-08-27 00:00:00 UTC ]
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Magazine Veteran Sally Preston Named North America President at Orion Capital

Longtime magazine publishing executive Sally Preston has been named North America president of Orion Capital, effective Sept. 3.She succeeds Tony Harridine, who has moved back to Australia, the company said.Ms. Preston was most recently VP-publisher at Time Inc.'s Real Simple magazine, and... Continue reading at Advertising Age

[ Advertising Age | 2014-08-22 00:00:00 UTC ]
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Saying Goodbye to The ‘Movie Guide’

When Leonard Maltin was 17 years old, a teacher at his high school in Teaneck, N.J., set up a meeting between Maltin and Patrick O’Connor, an editor at Signet Books. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-08-22 00:00:00 UTC ]
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