James Verdesoto is a graphic designer who's masterminded the visual marketing for countless movies, including iconic posters for "Pulp Fiction" (when he was creative director at Miramax), "Girl, Interrupted" and "Ocean's Eleven." Today, Vanity Fair puts him to great use with the release of "Movie Poster Expert Explains Color Schemes," a fascinating YouTube video that actually does a lot more than decode the use of color.Verdesoto takes a walk through cinematic history and beyond, identifying visual elements (e.g., the "running figure with a gun" common to thrillers) that connect with everything from John Grisham paperback book covers from the '90s to film noir to punk-rock flyer graphics. And when he does talk about the deployment of color, it's especially eye-openinglike when he examines the black-and-white-and-orange combination (as seen in posters for "Ghost Rider," "Tokyo Drift," "The Transporter" and more) vs. the blue-and-orange ("The Bourne Identity," "The Dark Knight," "Star Wars," "Avatar").It's a mini master class in design-meets-marketing that comes in under 11 minutes. (It's also a sequel of sorts to Vanity Fair's "Every Marvel Movie Poster, Explained," also starring Verdesoto and released in December.) Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2019-03-12 00:00:00 UTC ]
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Movie studio Legendary Entertainment, which owns digital publishers Nerdist and Geek & Sundry, wants to be less reliant on advertising (up to 75 percent of the company’s digital revenues still comes from advertising). In November, Legendary will launch a $5-per-month streaming app for new... Continue reading at Digiday
[ Digiday | 2016-09-29 00:00:00 UTC ]
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SpaceX Chief Executive Elon Musk is announcing his plans for colonizing Mars at an international space conference. His speech, titled “Making Humans a Multiplanetary Species,” began around noon Pacific time Tuesday in front of an audience at the International Astronautical Congress in... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-09-28 00:00:00 UTC ]
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Facebook miscalculated how it was measuring average watch time on its platform. Agencies claim it’s not affected how they conduct business because they trade based on performance metrics like impressions, 10-second views and completed views -- not average watch time. That said, agencies and... Continue reading at Digiday
[ Digiday | 2016-09-24 00:00:00 UTC ]
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Andrew Harwell, senior editor at HarperCollins Children’s Books, was named PW Star Watch Superstar at a party at New York's Dream Downtown hotel on September 15. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-09-16 00:00:00 UTC ]
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'We just have to do better at acquiring, marketing, and selling books by marginalized authors,' says HarperCollins' Andrew Harwell, this year's Frankfurt Book Fair-bound PW Star Watch Superstar. The post PW Star Watch’s Andrew Harwell: ‘Make Diversity a Priority’ appeared first on Publishing... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-09-16 00:00:00 UTC ]
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The much-talked about issue of diversity in the selection process for this year's Man Booker Prize was described as "a slightly academic premise" by the prize's literary director during this morning's press conference, as its judges unveiled a shortlist comprising British, American and Canadian... Continue reading at The Bookseller
[ The Bookseller | 2016-09-14 00:00:00 UTC ]
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Congratulations to the 2016 PW Star Watch finalists, one of whom will be chosen as the "superstar" at our gala event on September 15, and be awarded a trip to the Frankfurt Book Fair. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-09-09 00:00:00 UTC ]
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Last year PW, in association with the Frankfurt Book Fair, launched the Star Watch program, which recognizes the rising stars of our industry. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-09-09 00:00:00 UTC ]
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Congratulations to this year's Star Watch honorees, some of the best and brightest young talent in the publishing business. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-09-09 00:00:00 UTC ]
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Header bidding as become a hot topic in publishing as a means of driving better programmatic ad yields, and even Facebook wants in on the action. But in our latest Confession, an ad tech veteran tells us how the race to adopt header bidding is a classic example of why ad tech tax isn't being... Continue reading at Digiday
[ Digiday | 2016-09-08 00:00:00 UTC ]
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The Brooklyn-based W&P Design, which is established in the food-and-drink market, is launching a publishing company to pair books with its original products. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-09-08 00:00:00 UTC ]
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'PW's' second Star Watch program, which recognizes the rising stars in publishing and bookselling, will honor 45 industry members at a September 15 party in New York City. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-09-06 00:00:00 UTC ]
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Part traditional art department and part research and development group, Riverhead's design lab operates at the junction where art, books, and marketing meets. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-08-26 00:00:00 UTC ]
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Bloomsbury is to publish Eat the Apple, the memoir of combat veteran Matt Young. Continue reading at The Bookseller
[ The Bookseller | 2016-08-19 00:00:00 UTC ]
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A foster girl notorious for scaring off prospective new foster parents finally meets her match in the upcoming film adaptation of Katherine Paterson's 'The Great Gilly Hopkins.' Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-08-18 00:00:00 UTC ]
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Laurence King Publishing has appointed Charlotte Coulais in the newly created, in-house role of lead designer for gifts. Continue reading at The Bookseller
[ The Bookseller | 2016-08-13 00:00:00 UTC ]
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It's boy vs. middle school. The live-action adaptation of James Patterson's bestselling novel 'Middle School: The Worst Years of My Life' opens on October 7. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-08-11 00:00:00 UTC ]
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Avon has acquired two debut psychological thrillers from Sam Carrington and former poisons expert Carolyn Gillis. Continue reading at The Bookseller
[ The Bookseller | 2016-08-06 00:00:00 UTC ]
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The 2016 British Book Design and Production Awards finalists have been revealed, with publisher Penguin leading the nominations with six titles on the shortlist, followed closely by Pan Macmillan (five), with strong showings from The Folio Society (four titles), Frances Lincoln and Little Tiger... Continue reading at The Bookseller
[ The Bookseller | 2016-08-05 00:00:00 UTC ]
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There were plenty of new graphic novels of all kinds at this year's Comic-Con, including one by acclaimed Canadian novelist Margaret Atwood. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-07-22 00:00:00 UTC ]
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