James Verdesoto is a graphic designer who's masterminded the visual marketing for countless movies, including iconic posters for "Pulp Fiction" (when he was creative director at Miramax), "Girl, Interrupted" and "Ocean's Eleven." Today, Vanity Fair puts him to great use with the release of "Movie Poster Expert Explains Color Schemes," a fascinating YouTube video that actually does a lot more than decode the use of color.Verdesoto takes a walk through cinematic history and beyond, identifying visual elements (e.g., the "running figure with a gun" common to thrillers) that connect with everything from John Grisham paperback book covers from the '90s to film noir to punk-rock flyer graphics. And when he does talk about the deployment of color, it's especially eye-openinglike when he examines the black-and-white-and-orange combination (as seen in posters for "Ghost Rider," "Tokyo Drift," "The Transporter" and more) vs. the blue-and-orange ("The Bourne Identity," "The Dark Knight," "Star Wars," "Avatar").It's a mini master class in design-meets-marketing that comes in under 11 minutes. (It's also a sequel of sorts to Vanity Fair's "Every Marvel Movie Poster, Explained," also starring Verdesoto and released in December.) Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2019-03-12 00:00:00 UTC ]
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A longtime print magazine sales executive may not be the obvious choice to run ad sales for a digital video network aimed at millennial women. But that's the choice StyleHaul has made with the appointment of former Meredith exec Dick Porter as its cheif revenue officer. He fills a position... Continue reading at Advertising Age
[ Advertising Age | 2015-08-26 00:00:00 UTC ]
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From virtual reality films to self-published books, the entertainment world is full of exciting new ideas. The post 6 Rules for Making Movies in the VR Age appeared first on WIRED. Continue reading at Wired
[ Wired | 2015-08-26 00:00:00 UTC ]
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Publishers looking to give readers more control and information about their articles have discovered the article progress bar. The feature, which lets readers know how much of an article they've read, is a preferred tactic for the likes of Bloomberg and The Daily Beast but divisive among... Continue reading at Digiday
[ Digiday | 2015-08-10 00:00:00 UTC ]
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The author and illustrator is much revered for his own weird and wonderful books, yet his 200-plus jacket designs are virtually ignored. Steven Heller celebrates his contribution to a unique era of publishingDeliciously and subversively cryptic, Edward St John Gorey’s books, plays, postcards,... Continue reading at The Guardian
[ The Guardian | 2015-07-31 00:00:00 UTC ]
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Las Vegas–based publisher Central Recovery Press was founded in 2006 by parent company Central Recovery, with the mission to counteract the stigma associated with addiction, treatment, and recovery, explained executive editor Nancy Schenck. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-07-24 00:00:00 UTC ]
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A handful of veterans of Glenn Beck’s The Blaze website are setting up shop on Medium today, with the launch of a new publication called Autonomous. The publication, led by former Blaze V.P. of digital content Steve Krakauer, will fo ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-07-20 00:00:00 UTC ]
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Go Set a Watchman, Harper Lee’s retro-facing sequel to To Kill a Mockingbird, hit bookshelves this week. The story of its discovery—it was actually Lee’s first draft of Mockingbird—and publication reads like a novel of its own, and the whole affair has been mired in controversy. But now it’s... Continue reading at Wired
[ Wired | 2015-07-17 00:00:00 UTC ]
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Retired font designer Paul Veres is enjoying the fact that, unexpectedly, his font, Caterina, was licensed and used on the cover of Harper Lee's new book, 'Go Set a Watchman.' Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-07-14 00:00:00 UTC ]
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The finale of the CW's "The Flash" strongly hinted that the original speedy comic book superhero Jay Garrick was somewhere lurking in the DC Entertainment ether. The comic book character's famous silver-winged helmet was spotted in the final episode. And now it's confirmed: The original Flash... Continue reading at Los Angeles Times
[ Los Angeles Times | 2015-07-12 00:00:00 UTC ]
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Comic-Con may still be a hotbed of comic book and graphic novel revelry, but the tastes of the genre aficionado have shifted since the first days of the San Diego gathering in the 1970s. Continue reading at Los Angeles Times
[ Los Angeles Times | 2015-07-11 00:00:00 UTC ]
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The comic book vet created dozens of characters, but he's pretty sure one of them is destined for the big-screen treatment. The post Deadpool’s Great, But Guess Who Rob Liefeld Thinks Is Up Next For a Movie? appeared first on WIRED. Continue reading at Wired
[ Wired | 2015-07-10 00:00:00 UTC ]
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We asked some of the world's top design schools to share their favorite books. Here's what they recommend for your summer reading list.It doesn't matter if you're a student of design, or just someone who hears the term "design thinking" and stays quiet at meetings while noting to Google it... Continue reading at Fast Company
[ Fast Company | 2015-06-25 00:00:00 UTC ]
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Paul Bacon's name may be unfamiliar, but anyone who has browsed the bestseller racks over the last 60 years knows his work. Continue reading at Los Angeles Times
[ Los Angeles Times | 2015-06-18 00:00:00 UTC ]
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For Nerdfighters everywhere, the countdown commences. Paper Towns, the second film adaptation inspired by a John Green novel (following The Fault in Our Stars) will hit movie theaters on July 24. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-16 00:00:00 UTC ]
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MONTREAL — If a “death of newspapers” narrative still mires the industry, then here might be a Lazarus story. It’s hard to avoid such hyperbolic comparisons when talking about La Presse, a 131-year ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-06-15 00:00:00 UTC ]
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Avon Books will publish a debut psychological thriller about a woman whose baby is taken. Senior commissioning editor Helen Huthwaite acquired UK and Commonwealth rights to Little Girl Gone by Alexandra Burt from Laura Longrigg at MBA Literary Agents in a one-book deal, with an option of a... Continue reading at The Bookseller
[ The Bookseller | 2015-06-06 00:00:00 UTC ]
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"Journalism is the new marketing degree" is the slightly sarcastic motto among New York Times staffers, many of them former journalists, who create articles and videos for brands. It appears the same could be said at The Atlantic, which just hired former Time magazine Managing Editor James... Continue reading at Advertising Age
[ Advertising Age | 2015-06-03 00:00:00 UTC ]
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ASUS announced a bunch of new devices today at the Computex 2015 trade show, held in its home market of Taiwan. The most interesting are the Transformer Book T100HA Windows 10 tablet, that could turn out to be a solid alternative to Microsoft's Surface 3, and a $299 laptop, that rivals... Continue reading at Betanews
[ Betanews | 2015-06-01 00:00:00 UTC ]
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Email newsletters are increasingly popular as a way for readers to cut through the online clutter. That trend has given rise to newsletters that are designed to be read entirely in email. These products, say publishers including Quartz and Ozy, are based on the counterintuitive idea that the end... Continue reading at Digiday
[ Digiday | 2015-05-26 00:00:00 UTC ]
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Say hello to Literata, Google's font designed exclusively for longer reads.In January of 2014, a Pew study showed that nearly a third of American adults had read an ebook in the last year, and 50% of adults owned some kind of tablet or e-reading device. Many of these readers are using the wide... Continue reading at Fast Company
[ Fast Company | 2015-05-21 00:00:00 UTC ]
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