James Verdesoto is a graphic designer who's masterminded the visual marketing for countless movies, including iconic posters for "Pulp Fiction" (when he was creative director at Miramax), "Girl, Interrupted" and "Ocean's Eleven." Today, Vanity Fair puts him to great use with the release of "Movie Poster Expert Explains Color Schemes," a fascinating YouTube video that actually does a lot more than decode the use of color.Verdesoto takes a walk through cinematic history and beyond, identifying visual elements (e.g., the "running figure with a gun" common to thrillers) that connect with everything from John Grisham paperback book covers from the '90s to film noir to punk-rock flyer graphics. And when he does talk about the deployment of color, it's especially eye-openinglike when he examines the black-and-white-and-orange combination (as seen in posters for "Ghost Rider," "Tokyo Drift," "The Transporter" and more) vs. the blue-and-orange ("The Bourne Identity," "The Dark Knight," "Star Wars," "Avatar").It's a mini master class in design-meets-marketing that comes in under 11 minutes. (It's also a sequel of sorts to Vanity Fair's "Every Marvel Movie Poster, Explained," also starring Verdesoto and released in December.) Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2019-03-12 00:00:00 UTC ]
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Specs Who LL Cool J Age 46 Claim to fame Grammy Award- winning rapper and star of NCIS: Los Angeles (Season 6 premieres Monday, Sept. 29 on CBS) Base New York What’s the first information you consume in the morning? I look at all the trending topics everywhere, but I also like to maybe read... Continue reading at AdWeek
[ AdWeek | 2014-09-22 00:00:00 UTC ]
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This week, we reviewed the HTC One for Windows, investigated Amazon's controversial ebook-pricing model, played around with Hyperlapse, learned about LG's G Watch R and more! Read on for Engadget's news highlights from the last seven days. Oh, and... Continue reading at Engadget
[ Engadget | 2014-09-01 00:00:00 UTC ]
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'Rosewater' is based on Bahari's memoir 'Then They Came for Me' and stars Gael Garcia Bernal as Bahari. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-08-30 00:00:00 UTC ]
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Kingstone Comics has published the graphic novel version of the film 'The Remaining,' a supernatural thriller that releases in theaters September 5. The graphic novel is already out in digital on ComiXology and in print at retail. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-08-27 00:00:00 UTC ]
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When Leonard Maltin was 17 years old, a teacher at his high school in Teaneck, N.J., set up a meeting between Maltin and Patrick O’Connor, an editor at Signet Books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-08-22 00:00:00 UTC ]
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Longtime magazine publishing executive Sally Preston has been named North America president of Orion Capital, effective Sept. 3.She succeeds Tony Harridine, who has moved back to Australia, the company said.Ms. Preston was most recently VP-publisher at Time Inc.'s Real Simple magazine, and... Continue reading at Advertising Age
[ Advertising Age | 2014-08-22 00:00:00 UTC ]
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'Stay' follows a teenage cellist, Mia, who must decide whether to die or move forward with life after becoming injured in a car accident. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-08-16 00:00:00 UTC ]
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Maleficent and Captain America among films affected Online retailer already in dispute with Hachette Book GroupAmazon.com has halted pre-orders of some Disney movies, the Wall Street Journal reported on Sunday, in what appears to be another contract dispute after the online giant began a... Continue reading at The Guardian
[ The Guardian | 2014-08-10 00:00:00 UTC ]
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Strategies include everything from setting timers to taking nature walks to listening to black metal.Since April, Samara, Russia-based designer Yevgeny Yermakov has been asking designers a series of five questions--about work habits, favorite books, career challenges, and creativity--and... Continue reading at Fast Company
[ Fast Company | 2014-08-08 00:00:00 UTC ]
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Why did John Oliver devote 11 minutes of his HBO show "Last Week Tonight" to skewering the practice of native advertising?It was inspired by an interview he saw with Time Inc. CEO Joe Ripp, Mr. Oliver told an audience at Hearst Tower in New York on Tuesday. Mr. Oliver was struck by how easily... Continue reading at Advertising Age
[ Advertising Age | 2014-08-06 00:00:00 UTC ]
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Chatto & Windus has won an eight-publisher auction for a book which will give readers “... Continue reading at The Bookseller
[ The Bookseller | 2014-08-04 00:00:00 UTC ]
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The memoir of an Al Qaeda double agent will be released this August and 'Captain Phillips' helmer Paul Greengrass could direct the film adaptation. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-08-01 00:00:00 UTC ]
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On the Kindle forum, Amazon said it wants to price most eBooks at $9.99, claiming lower prices will sell more books and return more money to authors. Many disagree. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-08-01 00:00:00 UTC ]
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The newer, flatter design puts Kindle, Fire, and Prime categories front and center.Amazon has unveiled a new homepage design to select users, placing a new emphasis on the retail giant's biggest brands: the Kindle ebook platform, its Fire lineup of tablets and smartphones, and the Prime... Continue reading at Fast Company
[ Fast Company | 2014-07-30 00:00:00 UTC ]
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Faber has signed a debut psychological thriller by writer Susan Crawford. Katherine Armstrong... Continue reading at The Bookseller
[ The Bookseller | 2014-07-15 00:00:00 UTC ]
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'Wild' stars Reese Witherspoon as memoir author Cheryl Strayed, who hiked the Pacific Crest Trail after experiencing various personal crises. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-07-15 00:00:00 UTC ]
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'Stay,' by Gayle Forman, is about a teenager involved in a car crash who must decide whether to live or die. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-06-28 00:00:00 UTC ]
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A new publication about soccer--and nothing but--tries to be as visually dazzling as the game itself. Sketch Remembering the 1949 plane crash that killed the dominant Italian club team Torino A.C. meant a more sullen depiction. "That took just one sketch to make the finished product," Priest... Continue reading at Fast Company
[ Fast Company | 2014-06-18 00:00:00 UTC ]
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Certain themes and stories seem to be packaged with a particular aesthetic. Have you spotted this trend? Share your examplesWhy is it that books about Africa always look the same? A recent article on the blog Africa is a Country demonstrated that "the covers of most novels 'about Africa' seem to... Continue reading at The Guardian
[ The Guardian | 2014-06-12 00:00:00 UTC ]
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Already in fracas with publisher Hachette, retailer pulls pre-orders such as The Lego Movie to pressure the studio over pricingFirst they came for Harry Potter's author, and now they have come for your Lego. Amazon has expanded its trade dispute with publisher Hachette by adding Warner Bros to... Continue reading at The Guardian
[ The Guardian | 2014-06-11 00:00:00 UTC ]
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