Watch: Movie poster psychology explained by a veteran designer

James Verdesoto is a graphic designer who's masterminded the visual marketing for countless movies, including iconic posters for "Pulp Fiction" (when he was creative director at Miramax), "Girl, Interrupted" and "Ocean's Eleven." Today, Vanity Fair puts him to great use with the release of "Movie Poster Expert Explains Color Schemes," a fascinating YouTube video that actually does a lot more than decode the use of color.Verdesoto takes a walk through cinematic history and beyond, identifying visual elements (e.g., the "running figure with a gun" common to thrillers) that connect with everything from John Grisham paperback book covers from the '90s to film noir to punk-rock flyer graphics. And when he does talk about the deployment of color, it's especially eye-openinglike when he examines the black-and-white-and-orange combination (as seen in posters for "Ghost Rider," "Tokyo Drift," "The Transporter" and more) vs. the blue-and-orange ("The Bourne Identity," "The Dark Knight," "Star Wars," "Avatar").It's a mini master class in design-meets-marketing that comes in under 11 minutes. (It's also a sequel of sorts to Vanity Fair's "Every Marvel Movie Poster, Explained," also starring Verdesoto and released in December.) Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2019-03-12 00:00:00 UTC ]
News tagged with: #dark knight #star wars #vanity fair

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Colbert Declares War on Amazon: Watch the Clip

Our Clip of the Week comes to you in the form of two back-to-back segments from Wednesday night's "The Colbert Report," in which Stephen Colbert first outlines the ongoing battle between Amazon and the Hachette Book Group over ebook pricing, and then, together with his guest, National Book... Continue reading at Advertising Age

[ Advertising Age | 2014-06-06 00:00:00 UTC ]
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House & Garden design guides to Conran Octopus

Octopus imprint Conran Octopus will publish a series of books from Condé Nast's House &... Continue reading at The Bookseller

[ The Bookseller | 2014-05-30 00:00:00 UTC ]
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Tasting Menu: Five Food Books to Watch for in May 2014

From fried chicken to ice-cream sandwiches and the future of the American diet, here are five May books we’re hungry for now. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-04-07 00:00:00 UTC ]
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Vintage Launches Movie Classics Line

Random House is going after film buffs. The publisher's Vintage Books imprint has created Vintage Movie Classics to release backlist books that served as the basis for iconic films. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-03-17 00:00:00 UTC ]
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Literary Agent/ Film Producer Talks Book-Movie Synergy

Anna Soler-Pont of Barcelona's Pontas Literary & Film Agency discusses the her dual careers in books and movies, and role as an agent, writer and producer. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-03-12 00:00:00 UTC ]
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'Paddington' movie trailer glimpses at children's book series bear

The 'Paddington' book series was written by Michael Bond and initially illustrated by Peggy Fortnum. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2014-03-08 00:00:00 UTC ]
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Book-Based Movies Hot

In February, social media chatter was dominated by films inspired by books—six of the top 10 most-discussed books have movie adaptations either in theaters or in the works. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-03-01 00:00:00 UTC ]
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Explaining Australia’s Fair Use Publishing Conundrum

We look at what would the proposed introduction of fair use to Australian copyright law mean for publishers, and why is it attracting international attention. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-02-26 00:00:00 UTC ]
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Accidental Book and Movie Tie-In Brings Monumental Sales

Cara Putman didn’t plan on her new book sharing Amazon and Twitter space with George Clooney, but she and her publisher aren’t saying no. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-02-26 00:00:00 UTC ]
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The Best And Worst Design From The 2014 Olympics

From the minimal logo to the super-sized halfpipe, here's a roundup of the best and worst design at the Olympics this year.1. BEST: Photographs Of Life In Sochi Before The Olympics Swept In Before the 2014 Olympic Games came along, Sochi was a humble little seaside city. Residents there... Continue reading at Fast Company

[ Fast Company | 2014-02-21 00:00:00 UTC ]
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2014 PubWest Design Awards Call for Entries

The prize is divided into 20 print categories, and three additional ebook categories. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-02-21 00:00:00 UTC ]
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The 10 Best Movies That Were Never Made

From a Pink Floyd/Dali version of "Dune" to Kubrick's "Napoleon," these are the best movies you'll never see. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-02-21 00:00:00 UTC ]
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18 human traits that explain why readers can't get enough of BuzzFeed

Business psychologist Tomas Chamorro-Premuzic reveals the reasons why the online publisher is so successfulWhen it comes to online content and storytelling, there are few sites as savvy as BuzzFeed, a platform that combines artificial and human intelligence to detect, produce and increase viral... Continue reading at The Guardian

[ The Guardian | 2014-02-11 00:00:00 UTC ]
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Market Watch: Week of February 10, 2014

Just as the Dow Jones Industrial Average pulled back in January following large gains in 2013, the Publishers Weekly Stock Index also got off to a slow start in 2014. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-02-07 00:00:00 UTC ]
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Brian Gennett's book designs

Designer Brian Gennett has constructed giant numbers out of book covers for each floor in Barker Block, a loft building downtown.     Continue reading at Los Angeles Times

[ Los Angeles Times | 2014-01-17 00:00:00 UTC ]
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Movies and JK Rowling top book list

Harry Potter author JK Rowling tops a new list of children's favourite books which is dominated by titles that have been made into films. Continue reading at BBC News

[ BBC News | 2014-01-16 00:00:00 UTC ]
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A VC's Office Designed To Put Nervous Entrepreneurs At Ease

Want to have more productive meetings? Take a look inside the inspiring office of First Round Capital's Phin Barnes, who carefully chose every piece to spark revealing conversations.Phin Barnes's office is like a Hidden Pictures Puzzle. The more you look around, the more you notice.... Continue reading at Fast Company

[ Fast Company | 2014-01-02 00:00:00 UTC ]
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The 10 Best Design Books Of 2013

Infographics both retro and modern, futuristic transportation, and cartoons of Professor Lucifer Gorgonzola Butts are all featured inside these 10 gems of design books.No matter how convenient Kindles are, they will never do justice to beautifully printed, full-color art and design books. (And... Continue reading at Fast Company

[ Fast Company | 2013-12-23 00:00:00 UTC ]
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Hugh Hefner movie sashays closer with director David Dobkin

Wedding Crashers helmer signs on for long-gestating biopic telling life story of Playboy magazine founder• Peter Morgan in talks to develop Hugh Hefner biopicPlayboy founder Hugh Hefner is to have his life story told in a biopic to be directed by Wedding Crashers' David Dobkin, it has been... Continue reading at The Guardian

[ The Guardian | 2013-12-19 00:00:00 UTC ]
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Paizo’s RPG Design Contest Opens December 10

Tabletop game publisher Paizo Publishing is opening its 8th RPG Superstar Design contest, an annual competition to find the best new game designers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-12-06 00:00:00 UTC ]
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