Warner Bros. creates a new unit overseeing big brands, including DC

Warner Bros. Entertainment, now owned by mobile giant AT&T, has formed a new division to make the most of its big brands, including comic book publisher DC Entertainment. The new unit, which carries the buzzword-heavy name of Warner Bros. Global Brands and Experiences, will be led by Pam Lifford,... Continue reading at 'Los Angeles Times'

[ Los Angeles Times | 2018-09-14 00:00:00 UTC ]
News tagged with: #warner bros #big brands #global brands

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London Book Fair 2014: Big Data: Should Publishers Even Care?

Like many people across the business world, publishers have a skeptical view of so-called Big Data, seeing it as “the next big hype.” Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-04-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #big data #business world #skeptical view #big hype


DC Periodical Comics Now for Sale on Google Play

DC Entertainment’s list of serialized superhero comics will now be available for sale on Google Play along with digital editions of DC and Vertigo original graphic novels and collected editions. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-04-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #dc entertainment #google play #digital editions


Canongate confirms Brand kids' books buy

Canongate has confirmed it is the publisher for a series of children's books by controversial... Continue reading at The Bookseller

[ The Bookseller | 2014-04-02 00:00:00 UTC ]
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Russell Brand at work on children's books

Russell Brand is writing a series of books aimed at children, with illustrations by Chris Riddell... Continue reading at The Bookseller

[ The Bookseller | 2014-04-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #books aimed #russell brand #chris riddell


LinkedIn Launches Insights Tool to Help Brands Become Better Publishers

For going on a year, LinkedIn has been repositioning its ad business around content marketing. Now it's launching new tools to let advertisers see how they're faring as publishers within its walls.LinkedIn will now start assigning brands content-marketing scores to gauge the effectiveness of... Continue reading at Advertising Age

[ Advertising Age | 2014-03-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad business #content marketing #publishing program


Big freeze for US bestseller chart

The US Top 20 for week ending 23rd March has a decidedly chilly feel to it, as eight books... Continue reading at The Bookseller

[ The Bookseller | 2014-03-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #big freeze #bestseller chart


Comcast joins Time Warner Cable in Consumer Reports' doghouse

The merger partners are two of America's least favorite cable companies, according to the magazine's new survey.Merger partners Comcast Corp. and Time Warner Cable Inc. are two of America's least favorite cable companies, according to a new survey from Consumer Reports.     Continue reading at Los Angeles Times

[ Los Angeles Times | 2014-03-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #consumer reports


McClelland & Stewart Creates Poetry Board

McClelland & Stewart has recruited three prominent poets for a board intended to reinvigorate its renowned poetry program. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-03-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mcclelland stewart


Brands should welcome entry of news publishers' into content marketing

The industry can learn about quality, and maintaining readers' loyalty, from the arrival of the Guardian and New York TimesThe recent, dramatic arrival of tanks – in the form of some of the world's biggest news organisations, including of course the Guardian – on the content marketing industry's... Continue reading at The Guardian

[ The Guardian | 2014-03-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #study showing #step back #communications agency


The big steal: rise of the plagiarist

Thanks to the internet, it has never been easier to steal other people's work. There's also a high risk you'll be found out. So why do it? Rhodri Marsden goes in search of a little originalityIt's not that hard to think of something totally original. If you don't worry about it being any good,... Continue reading at The Guardian

[ The Guardian | 2014-03-21 00:00:00 UTC ]
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Big names back press regulation underpinned by royal charter

More than 200 – from JK Rowling to Rowan Williams – feature in Hacked Off ad supporting watchdog rejected by publishersMore than 200 leading figures from the arts and academia, including writers, film-makers, actors, comics and broadcasters, have signed a declaration of support for a system of... Continue reading at The Guardian

[ The Guardian | 2014-03-18 00:00:00 UTC ]
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Why Forbes sees a platform approach building its brand, not diluting it

For a 97-year-old magazine publisher, Forbes is no shrinking violet. CEO and president Mike Perlis on why the critics have got it wrong.The post Why Forbes sees a platform approach building its brand, not diluting it appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2014-03-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #magazine publisher


Russell Brand offers guide to utopia

Comedian lambasted for declaring he had never voted will urge readers to 'discard apathy and challenge status quo' in new bookMarx had the Communist Manifesto, Mao his Little Red Book. Now, the comedian Russell Brand, who caused a storm with his declaration that he had never voted and never... Continue reading at The Guardian

[ The Guardian | 2014-03-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #reading books


Century signs new Russell Brand

Russell Brand is writing a new book which will tackle his views on ecology, rioting and “... Continue reading at The Bookseller

[ The Bookseller | 2014-03-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #century signs #russell brand


E-books by Sainsbury's sells Anobii brand

E-books by Sainsbury’s has sold the brand and social networking elements of ebook site... Continue reading at The Bookseller

[ The Bookseller | 2014-03-11 00:00:00 UTC ]
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Comixology Submit Marks Birthday With Big Offer

Digital comics vendor Comixology marked the one year anniversary of Comixology Submit, its fast-growing self-publishing platform, with the offer of a bargain e-bundle collecting the top 100 books from the Submit program for $10. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-03-08 00:00:00 UTC ]
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Osprey creates games division

Military history publisher Osprey Publishing is to create a dedicated games division to develop... Continue reading at The Bookseller

[ The Bookseller | 2014-03-03 00:00:00 UTC ]
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Local World's flagship evening regional newspapers suffer big circulation falls

Leicester Mercury down 14.4% on the year while rival titles belonging to Johnston Press and Trinity Mirror also sufferSeveral Local World flagship evening regional newspapers suffered double digit year-on-year circulation falls, according to the latest ABC figures.Many of its regional rivals... Continue reading at The Guardian

[ The Guardian | 2014-02-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing frequency #liverpool echo #birmingham mail


Facebook rewards brands for tagging

Facebook is allowing to Pages to tag one another, but brands and publishers need to judicious in how they use the new feature.The post Facebook rewards brands for tagging appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2014-02-26 00:00:00 UTC ]
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All You Makes a Big Change on the Newsstand

Time Inc.'s All You is broadening its distribution, moving beyond the exclusive newsstand deal it had with retail giant, Walmart. The April issue of the smart-shopping magazine will be available at major retailers across the country, including Target, CVS, Walgreens and Barn Continue reading at Folio Magazine

[ Folio Magazine | 2014-02-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #big change #retail giant #april issue #major retailers