Warner Bros. Entertainment, now owned by mobile giant AT&T, has formed a new division to make the most of its big brands, including comic book publisher DC Entertainment. The new unit, which carries the buzzword-heavy name of Warner Bros. Global Brands and Experiences, will be led by Pam Lifford,... Continue reading at 'Los Angeles Times'
[ Los Angeles Times | 2018-09-14 00:00:00 UTC ]
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Penguin Random House US has created a new division, Penguin Publishing Group, which brings... Continue reading at The Bookseller
[ The Bookseller | 2014-09-03 00:00:00 UTC ]
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DoubleDown Interactive, the company behind the popular gambling app DoubleDown Casino, placed its early marketing and media bets on Facebook. It's worked. But as its bettors shift to mobile gambling from desktops, in sync with consumers' migration to mobile devices for all sorts of daily... Continue reading at Advertising Age
[ Advertising Age | 2014-08-29 00:00:00 UTC ]
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#vp-global marketing
#digital landscape
#changing rapidly
Time Inc., the nation's largest magazine publisher and owner of titles like People and Time, announced another editorial shakeup Wednesday, marking its second masthead move in a week.Hunter Lewis, the executive editor at Time Inc.'s Southern Living magazine, was named editor of Cooking Light on... Continue reading at Advertising Age
[ Advertising Age | 2014-08-28 00:00:00 UTC ]
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In a letter to her authors, Ellora’s Cave CEO Patty Marks blames the cuts on unexplained declines in ebook sales through Amazon. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-08-22 00:00:00 UTC ]
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#unexplained declines
#ebook sales
Penske Media Corp., the Los Angeles-based publishing company founded by automotive heir Jay Penske, is acquiring Fairchild Fashion Media's trade magazines from Conde Nast Publications.The sale includes Women's Wear Daily and Footwear News, according to a statement today from the companies."This... Continue reading at Advertising Age
[ Advertising Age | 2014-08-20 00:00:00 UTC ]
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#statement today
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Barnes & Noble’s Nook Media has unveiled the Galaxy Tab 4 Nook, the first co-branded... Continue reading at The Bookseller
[ The Bookseller | 2014-08-20 00:00:00 UTC ]
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Based out of London, Ben Wright, formerly of PRH, will oversee the new publisher's new group international sales division. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-08-20 00:00:00 UTC ]
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Little, Brown Book Group has created a new editorial division encompassing the Piatkus, Constable... Continue reading at The Bookseller
[ The Bookseller | 2014-08-19 00:00:00 UTC ]
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#editorial division
PW spoke to the creators of How Sweet Eats, The Kitchn, Skinnytaste, and 100 Days of Real Food, as well as their editors, about what went into building their popular sites and their new cookbooks. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-08-18 00:00:00 UTC ]
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Northern and Shells Star reports 19% drop in print sales the biggest faller in the womens weekly market Continue reading... Continue reading at The Guardian
[ The Guardian | 2014-08-14 00:00:00 UTC ]
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Nerdist has turned from a being pet project of Chris Hardwick into a podcast maker, multi-channel network and online publisher that's expanding into TV and live events. Under the direction of president Adam Rymer, the Legendary Entertainment-owned brand has added an ad sales team and hopes to... Continue reading at AdWeek
[ AdWeek | 2014-08-14 00:00:00 UTC ]
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Amazon is using “authors as collateral damage and using customers as pawns”, author... Continue reading at The Bookseller
[ The Bookseller | 2014-08-13 00:00:00 UTC ]
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As the start of the fall semester nears, the college bookstore market is heating up with the launch of a second Amazon co-branded online school store at Indiana's Purdue University. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-08-13 00:00:00 UTC ]
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#purdue university
Booktrust has donated books to neonatal units in hospitals so parents can read to premature and... Continue reading at The Bookseller
[ The Bookseller | 2014-08-12 00:00:00 UTC ]
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#donated books
Ron English, famous for his colorful statements on consumer culture, talks about reverse shoplifting, and making marketing even more egregious.Portland artist Ron English has spent his career lampooning some of America's top brands, and he's got the cease-and-desist letters to prove it.... Continue reading at Fast Company
[ Fast Company | 2014-08-12 00:00:00 UTC ]
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China's self-publishing portals are offering writers access to vast audiences and earning them staggering royalties, and turning some into multi-millionaires. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-08-12 00:00:00 UTC ]
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Amazon has responded to an open letter by Authors United, signed by 900-plus authors in support of Hachette, with their own open letter, Readers United. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-08-11 00:00:00 UTC ]
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Compares Hachette dispute to past paperback fears, but partially quoting George Orwell is a risky moveAmazon has hit back following an open letter from more than 900 authors criticising its licensing dispute with publisher Hachette, which was published as an ad in the New York Times.However, the... Continue reading at The Guardian
[ The Guardian | 2014-08-11 00:00:00 UTC ]
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#status quo
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Ever since California booksellers paved the way to boost sales and promote the “shop local” message with California Bookstore Day last May, other booksellers have been trying to figure out a way to replicate their success. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-08-08 00:00:00 UTC ]
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#boost sales
Here's the pitch Conde Nast's GQ magazine is giving marketers: Spend at least $100,000 with us and get access to 57 "elite" GQ readers who will help promote your brand across print and digital. The program, called GQ57, is the magazine's latest effort to tap digital-ad budgets by enlisting... Continue reading at Advertising Age
[ Advertising Age | 2014-08-08 00:00:00 UTC ]
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