Publishers are shifting resources to multi-episode video shows and other serialized programming from standalone videos as a result. The post Video series on Facebook are already driving higher engagement, which is a good sign for Facebook Watch appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2017-08-21 00:00:00 UTC ]
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Digital Trends, which was reportedly in talks to sell to Condé Nast for $120 million, has mostly flown under the radar. But the 10-year-old tech review site has become profitable by honing its Google skills while other publishers chase Facebook and video numbers. “We’ve identified the cycles a... Continue reading at Digiday
[ Digiday | 2016-09-15 00:00:00 UTC ]
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Facebook Audience Network is growing by rejecting many of the beliefs held sacred by the ad tech world: It doesn't rely on cookies, it doesn't run real-time bidding, and it doesn't serve desktop display ads. As fast growing as it is, FAN is taking ad control away from publishers and advertisers... Continue reading at Digiday
[ Digiday | 2016-09-15 00:00:00 UTC ]
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brightcove.createExperiences(); COLOGNE, Germany—While Facebook and Google are dominating digital ad budgets (and increasingly, consumers' time) because they give marketers sophisticated and granular targeting, advertisers are getting squeezed with the amount of data that the... Continue reading at AdWeek
[ AdWeek | 2016-09-15 00:00:00 UTC ]
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The Sun has been experimenting with a Facebook Messenger chatbot for a month, pushing football content. During this time, it published 263 notifications. The frequency increased as the transfer window deadline loomed. On this one day, 43 percent of the subscribers (who number in the low... Continue reading at Digiday
[ Digiday | 2016-09-14 00:00:00 UTC ]
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Tastemade is a food video giant. And yet, the publisher wants to be known for more than its recipe videos. It’s one of the reasons behind “A Perfect Day in Los Angeles,” the company’s first VR film, which features Ryan Seacrest, Conan O’Brien and social influencers providing a tour of the city.... Continue reading at Digiday
[ Digiday | 2016-09-14 00:00:00 UTC ]
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Hodder Children’s Books, an imprint of the Hachette Children’s Group, has signed the debut novel by Faber Academy graduate Lydia Ruffles. Continue reading at The Bookseller
[ The Bookseller | 2016-09-13 00:00:00 UTC ]
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Jilly Cooper's bestselling Rutshire Chronicles novels are to be adapted for the small screen in a new "high-end drama" series for ITV, called "Riders". Continue reading at The Bookseller
[ The Bookseller | 2016-09-13 00:00:00 UTC ]
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Goodkind, whose primary American publisher is Tor, signed with Skyhorse, in part, because the indie press promised it could publish 'NEST' before the holidays, on November 15. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-09-13 00:00:00 UTC ]
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Seventeen years ago, The Blair Witch Project revolutionized movie marketing by turning an indie horror film into a blockbuster with a low-budget viral campaign. Now, just ahead of the third installment of the franchise on Sept. 16, Lionsgate wants to conjure some of the same promotional magic... Continue reading at AdWeek
[ AdWeek | 2016-09-12 00:00:00 UTC ]
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Earlier this year, Facebook's referral traffic to publishers dropped, and those who'd invested heavily in Instant Articles were hardest hit. Some U.K. publishers have naturally been very cautious over how much they commit to it, and are still unsure the trade-offs of publishing directly to... Continue reading at Digiday
[ Digiday | 2016-09-12 00:00:00 UTC ]
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Virago has signed a "funny and intimate" memoir from actress and producer Lauren Graham, star of American TV series "Gilmore Girls" and "Parenthood". Continue reading at The Bookseller
[ The Bookseller | 2016-09-10 00:00:00 UTC ]
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Congratulations to the 2016 PW Star Watch finalists, one of whom will be chosen as the "superstar" at our gala event on September 15, and be awarded a trip to the Frankfurt Book Fair. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-09-09 00:00:00 UTC ]
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Congratulations to this year's Star Watch honorees, some of the best and brightest young talent in the publishing business. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-09-09 00:00:00 UTC ]
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UPDATE: After this post was published, Facebook said in a statement that it would allow the photo in question to appear on its platform. "Because of its status as an iconic image of historical importance," the company said, "the value of permitting sharing outweighs the value of protecting the... Continue reading at Advertising Age
[ Advertising Age | 2016-09-09 00:00:00 UTC ]
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With two critically lauded novels under his belt, Irish author Donal Ryan returns with another scintillating tale, writes Alice O’Keeffe. Continue reading at The Bookseller
[ The Bookseller | 2016-09-09 00:00:00 UTC ]
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Last year PW, in association with the Frankfurt Book Fair, launched the Star Watch program, which recognizes the rising stars of our industry. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-09-09 00:00:00 UTC ]
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Lysa TerKeurst’s ‘Uninvited’ sold nearly 100,000 copies in August and took #1 on our Religion Nonfiction list. Plus, Wanda Brunstetter topped Fiction with the final installment of her Amish Millionaire series. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-09-08 00:00:00 UTC ]
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Penguin Random House has poached bestselling author Anthony Horowitz from Hachette imprint Orion to write a new series of 'whodunnit’ crime novels for Century and Arrow. Continue reading at The Bookseller
[ The Bookseller | 2016-09-06 00:00:00 UTC ]
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'PW's' second Star Watch program, which recognizes the rising stars in publishing and bookselling, will honor 45 industry members at a September 15 party in New York City. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-09-06 00:00:00 UTC ]
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Facebook is determined to defeat ad blockers. Daniel O'Leary The most aggressive force in ad-blocking technology is pitted against the world's mightiest social network. The stakes have never been higher for both parties. And there seems no end in sight, as Adblock Plus continues to attack... Continue reading at AdWeek
[ AdWeek | 2016-09-06 00:00:00 UTC ]
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