Facebook video publisher Attn is producing a long-form version of its popular video series “America Versus,” which will live on its site and streaming platforms. Attn has also produced other content for HBO Now and Spotify. Similarly, CNN’s Great Big Story just premiered its first TV show on the Weather Channel, which uses some of its most popular Facebook videos. It’s an important move for video publishers in an era when Facebook provides little advertising revenue. The post Video publishers seek to extend Facebook content beyond Facebook appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2016-12-06 00:00:00 UTC ]
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Facebook’s long-rumored plan to directly host articles from news organizations will start on Wednesday, concluding months of delicate negotiations between the Internet giant and publishers that covet its huge audience but fear its growing p ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-05-13 00:00:00 UTC ]
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The New York Times, Buzzfeed, and others are now posting stories straight to Facebook. But how will that affect what news you see? The post Big Publishers Will Now Post Stories Straight to Facebook appeared first on WIRED. Continue reading at Wired
[ Wired | 2015-05-13 00:00:00 UTC ]
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With Instant Articles, Facebook has created a rich, multimedia platform to host publishers' stories, and ensure that you never leave.As social networking has taken over the web, and users no longer visit publishers' homepages to find news, Facebook has become a primary funnel for readers,... Continue reading at Fast Company
[ Fast Company | 2015-05-13 00:00:00 UTC ]
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Nine major domestic and international publishers including The New York Times and BuzzFeed will begin publishing articles and videos directly to Facebook as part of an initiative called Instant Articles, Facebook announced on Wednesday.The highly anticipated partnership will certainly have many... Continue reading at Advertising Age
[ Advertising Age | 2015-05-13 00:00:00 UTC ]
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Woven Digital, the publisher behind Uproxx, views Facebook as its primary video-distribution vehicle. It drew more than 20 million views across 10 videos in April, far more than on YouTube or its own site. While Facebook has yet to introduce a video ad product for publishers, Woven CEO Scott... Continue reading at Digiday
[ Digiday | 2015-04-30 00:00:00 UTC ]
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Publishers are ambivalent about uploading their video to Facebook’s native player, as the social network has yet to reveal how it will enable them to monetize that video. While most publishers are playing by the rules, one publisher isn’t waiting around, though. NewsBeat Social, a Portland,... Continue reading at Digiday
[ Digiday | 2015-04-30 00:00:00 UTC ]
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Pundits have speculated for two years that the Facebook Apocalypse will arrive any day now. The newest roll-out may take several weeks to see completion. And data is still rolling in. But the battle for news feed space is competitive, and the reach of a typical fan will diminish over time as... Continue reading at Digiday
[ Digiday | 2015-04-29 00:00:00 UTC ]
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Bloomberg Media made a case to advertisers today that it could target consumers of various generations across distribution platforms at its first Digital Content NewFronts presentation. Part of the 34-year-old media company's pitch revolved around a message that suggested we're all acting like... Continue reading at AdWeek
[ AdWeek | 2015-04-28 00:00:00 UTC ]
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PopSugar produces dozens of videos each week for its audience of millennial women, and then it tailors them for each distribution platform. The publisher posts longer videos on YouTube and on its own site, while Facebook gets more clips and flashy text graphics, because the platform autoplays... Continue reading at Digiday
[ Digiday | 2015-04-27 00:00:00 UTC ]
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On Thursday YouTube celebrated the 10th anniversary of the first video being uploaded to what would become the preeminent online video service. And Facebook crashed the party.Facebook announced on Thursday a branded-video program called Anthology that will have publishers and digital video... Continue reading at Advertising Age
[ Advertising Age | 2015-04-23 00:00:00 UTC ]
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Facebook's tentacles are reaching deeper into the publishing ecosystem. One of its newest tools, interest targeting, lets publishers target their content on Facebook to fans of niche communities like sports or TV shows. The tool is showing results for publishers like The New York Times, which is... Continue reading at Digiday
[ Digiday | 2015-04-20 00:00:00 UTC ]
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Channel 4 is gearing up to launch its own video game publisher. The UK broadcaster has commissioned mobile games before, but they've often been specific projects that relate to its most popular programming. Now, it wants to offer additional support t... Continue reading at Engadget
[ Engadget | 2015-04-17 00:00:00 UTC ]
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Nikao Yang is the senior vice president of global marketing at Opera Mediaworks and senior vice president of business development and marketing. “Scrolling the feed” is the new flicking through TV channels with a remote. It’s the alternative to flipping the pages in a magazine. It’s even... Continue reading at Digiday
[ Digiday | 2015-04-02 00:00:00 UTC ]
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The controversial news that media outlets including The New York Times and BuzzFeed may publish straight into Facebook’s ecosystem was a hot topic at Digiday’s Publishing Summit in Vail, Colorado, where hundreds of digital publishing executives are gathering this week to hash out the issues... Continue reading at Digiday
[ Digiday | 2015-03-26 00:00:00 UTC ]
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Facebook is positioning itself to become the data, media-consumption and content-sharing backbone for the entire digital media industry. Between making user data available in its video ad network LiveRail, making its video player embeddable on publishers' websites, growing its number of... Continue reading at Digiday
[ Digiday | 2015-03-26 00:00:00 UTC ]
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Now that Facebook has video ads, how is it going to make sure you hang around to watch more of them? According to a report on The Information, the social network is in talks with publishers like Vice, The Onion and Vox Media to make short-term videos... Continue reading at Engadget
[ Engadget | 2015-03-25 00:00:00 UTC ]
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The news that Facebook is working with publishers to host their content has caused a lot of hand-wringing among those who worry about ceding too much control of ad revenue and data. But in some cases, it can make sense for a publisher. For new or small ones, Facebook's exposure can help them... Continue reading at Digiday
[ Digiday | 2015-03-25 00:00:00 UTC ]
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The social network, eager to get more out of its booming video player, is testing out a feature that makes it easy to binge.This week, The New York Times reported that Facebook is in talks to host content from BuzzFeed, National Geographic, and the Times within the blue confines of its own site,... Continue reading at Fast Company
[ Fast Company | 2015-03-25 00:00:00 UTC ]
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Nothing attracts news organizations like Facebook. And nothing makes them more nervous. With 1.4 billion users, the social media site has become a vital source of traffic for publishers looking to reach an increasingly fragmented ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-03-24 00:00:00 UTC ]
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Israeli-based quiz and list publishing platform uses content from organisations including such as the Daily Telegraph and AOLQuiz and list publishing platform PlayBuzz has announced it has raised $16m (£11m) in venture capital funding to drive international expansion.The second funding round,... Continue reading at The Guardian
[ The Guardian | 2015-03-18 00:00:00 UTC ]
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