As she kicks off her third year at the helm of Yahoo, Marissa Mayer is courting advertisers aggressively. She met with 500 advertising and agency executives, representing 350 brands, during the second quarter.And during Advertising Week on Thursday, the CEO worked to convince marketers that her company is many things -- premium publisher, media platform, social channel, native and video ad force, and, critically, quality brand -- all worth their investment."One of the things we've had through our history is a personality and a point of view," Ms. Mayer said during an interview with Robert Safian, managing director of Fast Company. "Yahoo has a brand, a value, a perspective." Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2014-10-02 00:00:00 UTC ]
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Installed at the Monkey’s Paw bookstore in Toronto, the Biblio-Mat offers book lovers a little randomness for their next read. A Toronto bookstore has come up with a creative way to add value to old, discount books that otherwise may clutter its storage: an antique-seeming “book dispenser”... Continue reading at Fast Company
[ Fast Company | 2012-12-04 00:00:00 UTC ]
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If an advertiser wants to jump on this whole "brands as publishers" trend, they would seem to have two choices. They can hire editors and writers and start producing lots of their own content, like GE. Or they can have junior staffers or interns spend half the day trolling the Web to find... Continue reading at AdWeek
[ AdWeek | 2012-11-21 00:00:00 UTC ]
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Sainsbury’s has grown pre-tax profit by 2.5% in its half-year results as the retailer said... Continue reading at The Bookseller
[ The Bookseller | 2012-11-14 00:00:00 UTC ]
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#half-year results
As more readers turn to social media and mobile for their news, video is emerging as the latest tool for print journalists. The Wall Street Journal recently launched WSJ WorldStream (wsj.com/worldstream), a global publishing platform for short-form v ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-11-13 00:00:00 UTC ]
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#readers turn
Tablet editions of magazines are complementing rather than cannibalising print editions, according to research conducted by magazine trade body PPA. Continue reading at Media Week
[ Media Week | 2012-11-13 00:00:00 UTC ]
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Victoria Jacob-Luck has joined Hearst Magazines UK as advertising director for its international sales offering, Hearst Advertising Worldwide UK. Continue reading at Media Week
[ Media Week | 2012-11-12 00:00:00 UTC ]
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Bloomsbury has seen its turnover increase in the six month period ending August 31st 2012, but... Continue reading at The Bookseller
[ The Bookseller | 2012-10-25 00:00:00 UTC ]
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Licensing is a growing focus for many publishers as they look to generate awareness and spur book sales for in-house developed and acquired properties, and bring in incremental revenue. Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-10-15 00:00:00 UTC ]
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Sayville, Long Island, October, 2012 – Brainworks Software, the leading provider of newspaper advertising and circulation systems for North America has announced that the Times Publishing Company has selected Brainworks to provide their pro ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-10-10 00:00:00 UTC ]
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Waterstones is rolling out a new branding campaign set to emphasise the benefits of shopping in a... Continue reading at The Bookseller
[ The Bookseller | 2012-10-05 00:00:00 UTC ]
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Another prototype from DoCoMo aimed at Nihon's commuters, the i beam concept tablet forgoes any touch at all, allowing the user (once they're at the specified 'sweet spot') to navigate around apps and screens using your eyes. Two sensors along the bottom edge of the tablet track both of your... Continue reading at Engadget
[ Engadget | 2012-10-02 00:00:00 UTC ]
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Amazon's Kindle Paperwhite technology is in high demand, and the online retailer wants consumers to know how it works. The company has released a new video explainer. Kindle Paperwhite, which Amazon introduced earlier this month, has generated strong interest. Consider this: Amazon’s... Continue reading at PC World
[ PC World | 2012-09-29 00:00:00 UTC ]
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Publishers should be the "drivers‚" of multimedia brand development, undertaking... Continue reading at The Bookseller
[ The Bookseller | 2012-09-28 00:00:00 UTC ]
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The Albuquerque Publishing Company – the advertising sales, production and distribution agent for New Mexico’s largest and most read newspaper, the Albuquerque Journal – is live with Atex Advertising. The Atex syst ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-09-27 00:00:00 UTC ]
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#advertising sales
The social video firm Sharethrough wants to help brands run video ads that don't look like video ads. The company, which claims to be able to help advertisers get their ads viewed all over the Web through placements within editorial content rather than paid ad placements (like pre-rolls), has... Continue reading at AdWeek
[ AdWeek | 2012-09-26 00:00:00 UTC ]
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Barnes & Noble Nook is ramping up its digital media offerings with a new video-download and rental service. Continue reading at AllThingsD
[ AllThingsD | 2012-09-25 00:00:00 UTC ]
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While reading Ryan Holiday's Fast Company story about books being the ultimate new business card, as a published author, I couldn't agree more. However, as Holiday points out, today's authors are in the "idea-making business, not the book business." In other words, writing your own book is just... Continue reading at Fast Company
[ Fast Company | 2012-09-24 00:00:00 UTC ]
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Joining a growing list of services that offer real-time video chat capabilities, Shindig is a recently launched platform that authors and publishers can use to replicate the book tour experience online. Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-09-12 00:00:00 UTC ]
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The battle to keep online advertising yields and returns high in a market of infinite volume and little scarcity rages on. But some publishers are deciding that it's not their fellow broadcasters, magazines and newspaper who are the problem but t ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-09-04 00:00:00 UTC ]
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Google has bought the travel brand Frommer's from John Wiley & Son, in a move that sees... Continue reading at The Bookseller
[ The Bookseller | 2012-08-13 00:00:00 UTC ]
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