Warner Bros. subsidiary DC Comics is bringing its comic books to life for its 2018 SXSW activation. The film and TV studio brought several vehicles from two Batman films, as well as last year's Justice League, allowing festival-goers to get up close and personal with movie history. "They decided, this is SXSW, [so] we're going... Continue reading at 'AdWeek'
[ AdWeek | 2018-03-16 00:00:00 UTC ]
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After fifth disappearance, umbrella movement’s Agnes Chow criticises China regime in video that has gone viralA young pro-democracy activist in Hong Kong has released a video, which has gone viral, attacking Beijing’s campaign of “political suppression” following the disappearances of five... Continue reading at The Guardian
[ The Guardian | 2016-01-04 00:00:00 UTC ]
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In September, PopSugar adopted a Facebook video strategy that placed a greater emphasis on videos that drew viewers in with striking visuals and text within the first three seconds. The publisher boasts it has helped not only grow Facebook views -- more than 51 million in November -- but also... Continue reading at Digiday
[ Digiday | 2016-01-04 00:00:00 UTC ]
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Michael Tamblyn, chief executive of Kobo, offers the business advice he wishes he had been given when he started out, as part of the BBC News series, CEO Secrets. Continue reading at BBC World
[ BBC World | 2015-12-29 00:00:00 UTC ]
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Markus Dohle, CEO of Penguin Random House, added a video component to his annual year-end letter to employees this year which served to highlight the bestselling and award-winning titles the company published this year as well as the progress the company has made in the integration of Penguin... Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-12-18 00:00:00 UTC ]
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Tastemade has had quite a year. The company, known for its quirky short-form videos about food, travel and lifestyle topics, hit the 100 million monthly active users mark, with more than 1 billion monthly views. On Facebook alone, Tastemade grew its audience from around 100,000 fans to more... Continue reading at AdWeek
[ AdWeek | 2015-12-17 00:00:00 UTC ]
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With the rise of ad blocking and fraud concerns, publishers continue to get ads in front of consumers. One startup called Free All Media thinks it may have found a business model that works around those blockers by plugging content directly into publishers' sites. The Hopatcong, N.J.-based... Continue reading at AdWeek
[ AdWeek | 2015-12-17 00:00:00 UTC ]
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James Naughtie signs off his final BBC Radio 4 Today programme on Wednesday with an emotional tribute to his colleagues and listeners. Naughtie is to become Radio 4 special correspondent and books editor after 21 years of stewarding the channel’s flagship news and current affairs showListen to... Continue reading at The Guardian
[ The Guardian | 2015-12-16 00:00:00 UTC ]
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A new book called Material Innovation: Packaging Design catalogs all the ways designers are shaking up packaging design. The post New Book Material Innovation Goes Inside the Surprisingly Clever World of Package Design appeared first on WIRED. Continue reading at Wired
[ Wired | 2015-12-08 00:00:00 UTC ]
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Also this week, hiccuping through the Australian national anthem, Jeff Bezos is joining the space race, and a Jane Austen classic gets the zombie treatmentWith Thanksgiving over for another year and the heartwarming American tradition of Black Friday upon us, let’s start this week’s roundup with... Continue reading at The Guardian
[ The Guardian | 2015-11-27 00:00:00 UTC ]
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Viral content site LittleThings, which specializes in uplifting and -- more recently -- how-to video content, has been averaging 80-120 million views per month since August. All of these views are occurring on LittleThings.com, as the publisher has focused on its website ahead of social... Continue reading at Digiday
[ Digiday | 2015-11-19 00:00:00 UTC ]
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"360-degree marketing" has been an industry buzzword for years, but what about 360-degree advertising?Facebook is starting to test 360-degree video ads with a handful of brands including AT&T, Samsung and Nestle, all of which can be seen below. Facebook officially introduced the virtual... Continue reading at Advertising Age
[ Advertising Age | 2015-11-12 00:00:00 UTC ]
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Days after Facebook announced that its users watched videos 8 billion times a day, Snapchat told the Financial Times on Sunday that its smaller set of users opened videos 6 billion times a day. See the most-read stories this hour >> The statistics reveal fast growth: Since the spring,... Continue reading at Los Angeles Times
[ Los Angeles Times | 2015-11-10 00:00:00 UTC ]
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On Tuesday, Amazon, the largest bookseller in the world, did something it has never done: it sold a book to a customer face-to-face. Despite appearances Amazon Books, the company's first branded retail storefront, is a far cry from the bookstore as we know it. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-11-04 00:00:00 UTC ]
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"Paranormal Activity: The Ghost Dimension" is the final chapter in the "Paranormal Activity" anthology. And after years of terrorizing young couples inside their suburban homes and open-concept kitchens, it's time to close the book on the demon Toby and his evil coven. But how do you end a... Continue reading at Los Angeles Times
[ Los Angeles Times | 2015-11-01 00:00:00 UTC ]
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While most publishers are trying to figure out how to get video shorter to distribute on platforms like Facebook and Snapchat, The Economist is betting on a long-form approach. Its 4-month-old, 10-person video division, called The Economist Fi ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-10-28 00:00:00 UTC ]
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From their mouths to your ears. Advice from a few of the best B2B and consumer editors about how to keep a magazine a vital read. The post Secrets of the Top Editors appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-10-26 00:00:00 UTC ]
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HarperCollins imprint 4th Estate is to launch RE4DINGS, a new video series featuring authors reading extracts of their work. Continue reading at The Bookseller
[ The Bookseller | 2015-10-20 00:00:00 UTC ]
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With transaction, AIM adds a sixth division called Creative Home Arts. The post Active Interest Media Acquires August Home Publishing appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-10-19 00:00:00 UTC ]
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Blendle isn’t just about unbundling the traditional news package. The Dutch startup is quietly building a set of tools for the publishing industry that goes well beyond selling stories by the slice within a neatly designed interface &nd ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-10-19 00:00:00 UTC ]
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Facebook said today its replacing the useless Messenger section with a Videos tab on its mobile app. The stream, dedicated to YouTube's bread-and-butter, will serve videos from friends, publishers, pages the user likes and ads. Facebook also confirmed its testing a floating video box, a new... Continue reading at Digiday
[ Digiday | 2015-10-14 00:00:00 UTC ]
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