Chief executive on reinventing a brand, creating content for everyone, and the power of getting seriousThey may have a three-letter noun in common but Unilad chief executive Liam Harrington rejects any comparison to the lads’ mags that dominated 1990s newsstands. “We are absolutely not a lads’ mag,” he says. “Sites like ours are social enterprises that are catering to everyone, as opposed to the lads’ mags, which were catering to the niches.”With 11.5m likes on Facebook – which Harrington says are split roughly 35:65 female to male – Unilad is not a niche product. In comparison, the Guardian’s Facebook page has 5.2m fans and Mail Online’s 3.4m. The brand regularly features in the top 10 Facebook video publisher lists from analytics firm Newswhip and its most successful video – of a man playing a game called Pie Face with his small son – has been viewed almost 183m times. They are numbers to make traditional media organisations weep. Continue reading... Continue reading at 'The Guardian'
[ The Guardian | 2016-01-31 00:00:00 UTC ]
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The Lad Bible has been experimenting with Facebook Live for the past two months across its portfolio and is ramping up output to four a week, plus putting in place a dedicated Facebook Live team. The videos are getting views in the millions, outreaching many publishers that weren’t born on... Continue reading at Digiday
[ Digiday | 2016-07-07 00:00:00 UTC ]
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Cupid may have left you high and dry, but have no fear: Sega wants you to have some free games to make up for it. See, as part of the publisher's Make War Not Love event this year, everyone on Steam can grab gratis copies of Jet Set Radio, Golden Axe... Continue reading at Engadget
[ Engadget | 2016-02-17 00:00:00 UTC ]
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Jack Kliger on board as publisher. The post Jewish News and Culture Site Tablet Debuts Print Mag appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-11-18 00:00:00 UTC ]
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As companies shift marketing dollars back into print-based custom projects, city and regional publishers are at the ready. The post Regional Mags Are Positioned Well for a Resurgence in Local Custom Publishing appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-11-13 00:00:00 UTC ]
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Writer's Edit, a Sydney-based literary magazine, has branched into books and is winning industry accolades and launching new careers. The post Australian Lit Mag “Writer’s Edit” Launches Books, Builds Careers appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-10-30 00:00:00 UTC ]
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With a mix both funny and serious videos and a Facebook-first approach, Unilad has amassed 6.7 million fans on the social network. Its strategy is reminiscent of competitors like Lad Bible, with its own bro-focus and reliance on fans to create and promote video -- but Unilad has also been... Continue reading at Digiday
[ Digiday | 2015-07-31 00:00:00 UTC ]
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65twenty, the publisher behind bro-culture sites The Lad Bible and The Sport Bible, is generating more than 750 million views each month on Facebook. But unlike most publishers, a lot of those views are happening on content not created by 65twenty but shot and submitted by its highly engaged... Continue reading at Digiday
[ Digiday | 2015-07-08 00:00:00 UTC ]
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The inaugural issue of the magazine, to be a quarterly, will be available in print and digital beginning September 2, circulated to 450,000. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-05-14 00:00:00 UTC ]
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Identifying the magazines that stood out last year. The post The 2015 Mag Medic Honors appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-03-02 00:00:00 UTC ]
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Mimi Turner appointed marketing director of ‘lad culture’ website, which says ithas 17 million followers on social mediaTalk about frying pan and fire. Mimi Turner, Richard Desmond’s former communications chief at Northern & Shell, has tipped up at the publisher of controversial website The... Continue reading at The Guardian
[ The Guardian | 2015-01-21 00:00:00 UTC ]
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Heather Vogel Frederick, author of the 'Mother-Daughter Book Club' books, returns to New England to create a cozy setting for her new series. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-12-18 00:00:00 UTC ]
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Meredith and David Zinczenko's Galvanized agency are partnering on the launch of a quarterly magazine built off of the latter's successful "Eat This, Not That!" healthy-eating franchise. The first issue will be distributed at 80,000 newsstands starting Dec. 2, though Meredith wouldn't release... Continue reading at Folio Magazine
[ Folio Magazine | 2014-12-02 00:00:00 UTC ]
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The struggles of print media are far from over, but the first quarter of 2014 has been a particularly upbeat period for the magazine business, and not just because 35 titles launched, compared with... To view the full story, click the title link. Continue reading at Crains New York
[ Crains New York | 2014-03-29 00:00:00 UTC ]
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In the world of print magazines, fashion remains a stalwart.Top fashion titles such as Vogue, Glamour, Marie Claire, Harper's Bazaar, Elle, InStyle and People StyleWatch all finished 2013 with growth in print ad pages, according to the Publishers Information Bureau, which released its end of... Continue reading at Advertising Age
[ Advertising Age | 2014-01-10 00:00:00 UTC ]
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By Lynn Rosen It was a powerhouse session at our magazine keynote presentation this year at the Publishing Business Conference. We asked four top execs to speak to the topic of Facing the Future, and to share some... Continue reading at Publishing Executive
[ Publishing Executive | 2013-11-01 00:00:00 UTC ]
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Joining a rising tide of magazines that are combining e-commerce with their articles and ads, Time Inc. women's title All You has begun connecting readers with retailers. Starting with the November issue of the magazine, a digital "watermark" guides readers via their smartphones to information... Continue reading at Crains New York
[ Crains New York | 2013-10-16 00:00:00 UTC ]
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The financial woes of the U.S. Postal Service could soon rub off on the magazine, newspaper and direct mail industries, depending on the outcome of a meeting of the USPS board of governors in Washington on Thursday. Though the announced topics include "financial matters" and "pricing,"... Continue reading at Crains New York
[ Crains New York | 2013-09-05 00:00:00 UTC ]
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Hearst Magazines International announced today that Arnaud de Puyfontaine has been appointed as managing director, Western Europe, of Hearst Magazines International. Continue reading at Media Week
[ Media Week | 2013-08-23 00:00:00 UTC ]
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This could be the final blow to paper and ink news: Reporters graduating out of journalism school and headed to work at newspapers and magazines don't read print media, with over seven of 10 choosing digital news and social media websites instead ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-08-16 00:00:00 UTC ]
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Regionals were among the most-launched magazines in the first half of 2013, but there's still churn in the segment. Continue reading at Folio Magazine
[ Folio Magazine | 2013-07-15 00:00:00 UTC ]
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