Chief executive on reinventing a brand, creating content for everyone, and the power of getting seriousThey may have a three-letter noun in common but Unilad chief executive Liam Harrington rejects any comparison to the lads’ mags that dominated 1990s newsstands. “We are absolutely not a lads’ mag,” he says. “Sites like ours are social enterprises that are catering to everyone, as opposed to the lads’ mags, which were catering to the niches.”With 11.5m likes on Facebook – which Harrington says are split roughly 35:65 female to male – Unilad is not a niche product. In comparison, the Guardian’s Facebook page has 5.2m fans and Mail Online’s 3.4m. The brand regularly features in the top 10 Facebook video publisher lists from analytics firm Newswhip and its most successful video – of a man playing a game called Pie Face with his small son – has been viewed almost 183m times. They are numbers to make traditional media organisations weep. Continue reading... Continue reading at 'The Guardian'
[ The Guardian | 2016-01-31 00:00:00 UTC ]
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After debuting on the Android 3.0 Honeycomb platform for tablets last month, the Zinio digital newsstand is now universally available on all Android devices. Continue reading at Folio Magazine
[ Folio Magazine | 2011-07-15 00:00:00 UTC ]
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Dan Costa is now senior VP of content for Ziff Davis and editor-in-chief for PC Mag, harnessing his 17 years in technology journalism. Continue reading at Folio Magazine
[ Folio Magazine | 2011-07-12 00:00:00 UTC ]
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As the publishing industry continues to recover from the economic recession, 138 magazines launched in the first half of 2011, according to online periodical database MediaFinder. In the first half of 2010, only 90 new titles came to fruition. Continue reading at Folio Magazine
[ Folio Magazine | 2011-06-30 00:00:00 UTC ]
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Zinio announced today its partnership with Recorded Books, making thousands of digital magazines accessible in public libraries throughout the US, Canada, Australia and UK. Continue reading at Folio Magazine
[ Folio Magazine | 2011-06-23 00:00:00 UTC ]
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Times Higher Education and publisher Hachette Filipacchi were among the big winners at the 2011 PPA Awards last night, hosted by Scottish comedian Kevin Bridges and with a special appearance by 'Happy Days' actor Henry Winkler. Continue reading at Media Week
[ Media Week | 2011-06-16 00:00:00 UTC ]
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Some new magazine faces have shown up in min's top 5 ad-page charts (see below) for June and for the first half (January-June 2011 vs. 2010). They are sun-bleached, health-minded, sports and outdoor enthusiast in Competitor Group's Competitor, Source Interlink's Power & Motoryacht, Mariah... Continue reading at Folio Magazine
[ Folio Magazine | 2011-05-24 00:00:00 UTC ]
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Denver, Colorado-based regional magazine 5280 has acquired the intellectual property of its main competitor, Denver Magazine, including Federal trademark of the brand name, Internet domains including http://denvermagazine.cim and Denver's Twitter account and Facebook pages. Continue reading at Folio Magazine
[ Folio Magazine | 2011-04-20 00:00:00 UTC ]
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On Monday, Bonnier officially launched a spin-off company called Moving Media+ which will be offering the Mag+ app creation tool to any publisher that wants to use itas a free download. The app reader and continued services, however, come at a cost. Continue reading at Folio Magazine
[ Folio Magazine | 2011-04-06 00:00:00 UTC ]
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Tech publisher TechTarget has agreed to buy the Web sites and event products related to Reed Business Information's Computer Weekly, while the 45-year-old magazine will close. ComputerWeekly.com serves IT managers in Europe and the U.K. and draws an average of 425,000 visits and 1 million page... Continue reading at Folio Magazine
[ Folio Magazine | 2011-03-29 00:00:00 UTC ]
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New York City-based Dorchester Media LLC is fielding offers for the assets of its Lifestyle Entertainment Teen Magazine and Romance Groups. Continue reading at Folio Magazine
[ Folio Magazine | 2011-02-09 00:00:00 UTC ]
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The assets of music magazine Pastewhich folded in print last fall but kept Pastemagazine.com alivehave been sold to Wolfgang's Vault, owner of a variety of music sites including Continue reading at Folio Magazine
[ Folio Magazine | 2011-01-26 00:00:00 UTC ]
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