Chief executive on reinventing a brand, creating content for everyone, and the power of getting seriousThey may have a three-letter noun in common but Unilad chief executive Liam Harrington rejects any comparison to the lads’ mags that dominated 1990s newsstands. “We are absolutely not a lads’ mag,” he says. “Sites like ours are social enterprises that are catering to everyone, as opposed to the lads’ mags, which were catering to the niches.”With 11.5m likes on Facebook – which Harrington says are split roughly 35:65 female to male – Unilad is not a niche product. In comparison, the Guardian’s Facebook page has 5.2m fans and Mail Online’s 3.4m. The brand regularly features in the top 10 Facebook video publisher lists from analytics firm Newswhip and its most successful video – of a man playing a game called Pie Face with his small son – has been viewed almost 183m times. They are numbers to make traditional media organisations weep. Continue reading... Continue reading at 'The Guardian'
[ The Guardian | 2016-01-31 00:00:00 UTC ]
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Liam McIlvanney's book The Quaker picked up the 2018 McIlvanney Prize, named after his father William. Continue reading at BBC News
[ BBC News | 2018-09-22 00:00:00 UTC ]
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Actor Hugh Bonneville is voicing the audiobook of Peter James' upcoming new thriller Absolute Proof. Continue reading at The Bookseller
[ The Bookseller | 2018-08-24 00:00:00 UTC ]
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Adolescents abandoning print... It's not especially groundbreaking to report that teens are largely abandoning books and magazines in favor of smartphones. What is notable about the American Psychological Association's new report on adolescent media use in the U.S.—one of the most comprehensive... Continue reading at Folio Magazine
[ Folio Magazine | 2018-08-22 00:00:00 UTC ]
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Set against the backdrop of the Second World War, the bestelling novelist’s latest work grapples with the elusive nature of ‘truth’. Continue reading at The Bookseller
[ The Bookseller | 2018-08-21 00:00:00 UTC ]
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Endemic ads were completely in the driver’s seat when it came to ads in automotive magazines this March. According to GfK MRI’s Starch Advertising Research, ads for Chevy parts and Nitto truck tires performed particularly well in consumer recall, together garnering four of the top six positions... Continue reading at Folio Magazine
[ Folio Magazine | 2018-08-09 00:00:00 UTC ]
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The rumor that Hearst Magazines' Chief Content Officer Joanna Coles would be leaving the company broke on Friday (see this New York Post story), and it wasn't exactly a surprise (given that she was just passed over for the company's presidency). What is a surprise is how she chose to make it... Continue reading at Advertising Age
[ Advertising Age | 2018-08-07 00:00:00 UTC ]
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Whether you’re a ‘free spirit’ or one of the ‘gentlefolk’, there’s a new and handsome journal for youIt started as a rebellious trend: a stylish stand against the march of technology and the fast pace of the digital age. But now the vast range of independent magazines on offer in Britain is... Continue reading at The Guardian
[ The Guardian | 2018-07-22 00:00:00 UTC ]
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[caption id="attachment_126791" align="alignright" width="150"] Arianna Davis[/caption] Arianna Davis was appointed as digital director of O, The Oprah Magazine’s latest venture, OprahMag.com, a new website set to launch this fall. While existing as a stand-alone site, OprahMag.com has the same... Continue reading at Folio Magazine
[ Folio Magazine | 2018-06-20 00:00:00 UTC ]
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We spoke to debut American author Gabriel Tallent, following his shortlisting for the 2018 Dylan Thomas Prize. Continue reading at The Bookseller
[ The Bookseller | 2018-04-05 00:00:00 UTC ]
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A thunderous contemporary YA novel by a former teacher tackles some extreme issues with compelling dialogue and a lightness of touch, finds Fiona Noble. Continue reading at The Bookseller
[ The Bookseller | 2018-01-04 00:00:00 UTC ]
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"The Great British Bake Off" contestant Liam Charles, aka "cake boy" to his friends, has signed with Hodder & Stoughton to publish his debut cookbook. Continue reading at The Bookseller
[ The Bookseller | 2017-12-16 00:00:00 UTC ]
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A host of authors and illustrators, publishing chiefs, and high-profile actors were among those who remembered children's author Michael Bond CBE at a service held at St Paul's Cathedral. Continue reading at The Bookseller
[ The Bookseller | 2017-11-15 00:00:00 UTC ]
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Rachael Ray Everyday gets a redesign, a jaded UK columnist goes for some creative revenge, and more news of interest from around the magazine world... The post NJ Regional Mag Cancels Ill-Conceived Panel | Industry Notes appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-10-25 00:00:00 UTC ]
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Simon & Schuster has signed a book on the rise of the youth involvement in the Labour Party by rising political star Liam Young. Continue reading at The Bookseller
[ The Bookseller | 2017-09-27 00:00:00 UTC ]
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A translation:The right-wing protesters in Charlottesville raised their arms to the Nazi black, and the American president has not distanced himself from this gesture or from the mindset of the people. On the contrary, Donald Trump had seen in some of them "fine people." With this attitude, he... Continue reading at Advertising Age
[ Advertising Age | 2017-08-25 00:00:00 UTC ]
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Irish multiple award-wining writer Carmel Harrington has signed a new two-book deal with HarperFiction. Continue reading at The Bookseller
[ The Bookseller | 2017-08-19 00:00:00 UTC ]
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The prolific and prize-winning Roddy Doyle returns with a powerful novel about the legacy of one man's schooldays. Continue reading at The Bookseller
[ The Bookseller | 2017-08-18 00:00:00 UTC ]
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A paper published today by the All Party Parliamentary Group on Publishing (APPG) is calling on government to keep barriers on trade "at an absolute minimum" for books during negotiations to leave the European Union - whatever trade-off is offered to impose them. Continue reading at The Bookseller
[ The Bookseller | 2017-03-03 00:00:00 UTC ]
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Women's health magazine Self is ending its print edition after nearly four decades to focus on its website and video on social-media sites Continue reading at ABC News
[ ABC News | 2016-12-02 00:00:00 UTC ]
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Under publisher Christine Guilfoyle, the title hits newsstands in October with a run of 400,000 copies. The post Meredith to Partner with “Fixer Upper” Stars on New Lifestyle Mag appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-07-20 00:00:00 UTC ]
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