Unilad’s Liam Harrington: ‘We are absolutely not a lads’ mag’

Chief executive on reinventing a brand, creating content for everyone, and the power of getting seriousThey may have a three-letter noun in common but Unilad chief executive Liam Harrington rejects any comparison to the lads’ mags that dominated 1990s newsstands. “We are absolutely not a lads’ mag,” he says. “Sites like ours are social enterprises that are catering to everyone, as opposed to the lads’ mags, which were catering to the niches.”With 11.5m likes on Facebook – which Harrington says are split roughly 35:65 female to male – Unilad is not a niche product. In comparison, the Guardian’s Facebook page has 5.2m fans and Mail Online’s 3.4m. The brand regularly features in the top 10 Facebook video publisher lists from analytics firm Newswhip and its most successful video – of a man playing a game called Pie Face with his small son – has been viewed almost 183m times. They are numbers to make traditional media organisations weep. Continue reading... Continue reading at 'The Guardian'

[ The Guardian | 2016-01-31 00:00:00 UTC ]
News tagged with: #niche product #mail online #successful video

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Boston, Philly Mag Owner Brings in New CEO to Navigate Pandemic | People on the Move

David Lipson, third-generation owner of Boston and Philadelphia magazine publisher Metro Corp., is stepping down as CEO and bringing in management consultant Nick Fischer to run the company through the COVID-19 pandemic and beyond, staffers learned this week. Fischer currently serves as... Continue reading at Folio Magazine

[ Folio Magazine | 2020-04-29 22:35:01 UTC ]
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Bloomsbury Absolute bags Kerridge's Hand & Flowers cookbook

Bloomsbury Absolute has bagged a cookbook from Tom Kerridge featuring recipes from his two Michelin-starred pub, the Hand & Flowers. Continue reading at The Bookseller

[ The Bookseller | 2020-02-20 20:14:56 UTC ]
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M&A Update: Wainscot Acquires Two B2B Mags from Scranton Gillette

New Jersey-based Wainscot Media announced this week that it has acquired a pair of B2B healthcare industry magazines from Scranton Gillette Communications for an undisclosed sum. The 8x frequency Imaging Technology News and bimonthly Diagnostic and Interventional Cardiology, both of which trace... Continue reading at Folio Magazine

[ Folio Magazine | 2020-01-14 19:19:58 UTC ]
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2018 VIDA Count Finds Mild Improvement in Lit Mag Gender Parity

According to the annual VIDA Count, which analyzes gender parity at literary magazines, industry-wide improvement continues, even as the literary landscape continues to skew male in terms of publications. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-11-13 05:00:00 UTC ]
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Nicholas Coleridge: colossus of the glossy mag

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[ The Guardian | 2019-09-28 23:00:20 UTC ]
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Oxford American, one of the great lit mags of the American South, gets a facelift.

If you pick up the newest edition of Oxford American, the quarterly general-interest literary magazine founded in 1992 and best known for its annual Southern music issues, you’ll notice a bold design aesthetic: the conspicuous dearth of cover lines, a prominent masthead, a thick, granular... Continue reading at Literrary Hub

[ Literrary Hub | 2019-09-11 20:06:33 UTC ]
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The Absolute Originality of Georges Perec

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[ New Yorker | 2019-07-16 13:00:00 UTC ]
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Bonnier’s Scuba Diving Mag Sold to the Professional Association of Diving Instructors

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[ Folio Magazine | 2019-06-19 17:13:10 UTC ]
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W&N lands memoir of Likely Lads writers Clement and La Frenais

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[ The Bookseller | 2019-05-28 09:14:50 UTC ]
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Author Don Winslow on the border wall: 'It will do absolutely no good'

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[ Los Angeles Times | 2019-04-16 00:00:00 UTC ]
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New York Mag Elevates Noreen Malone and Genevieve Smith | People on the Move

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[ Folio Magazine | 2019-04-04 00:00:00 UTC ]
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6 Questions for 1843, The Economist’s Newly Relaunched Lifestyle Mag

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[ Folio Magazine | 2019-04-02 00:00:00 UTC ]
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H&S signs debut novel by comedian Liam Williams

Hodder & Stoughton has signed the “funny, warm and deeply human” debut novel by comedian Liam Williams, to be released first as an audiobook. Continue reading at The Bookseller

[ The Bookseller | 2019-03-08 00:00:00 UTC ]
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LadBible takes over social media rival UniLad

Takeover exposes financial challenges in face of success on FacebookUniLad has been bought by its arch-rival internet company LadBible following a takeover process that laid bare the financial challenges facing online publishers.The two British companies – who were competitors but have an... Continue reading at The Guardian

[ The Guardian | 2018-10-17 00:00:00 UTC ]
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LadBible moves closer to acquiring fellow viral publisher Unilad

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[ The Guardian | 2018-10-12 00:00:00 UTC ]
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Hearst Mags Reveals Major Editorial and Business-Side Changes | People on the Move

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[ Folio Magazine | 2018-10-12 00:00:00 UTC ]
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Viral publisher Unilad blames arch-rival LadBible for collapse

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[ The Guardian | 2018-10-05 00:00:00 UTC ]
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Unilad: Facebook viral publisher goes into administration

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[ The Guardian | 2018-10-04 00:00:00 UTC ]
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