Bonnier’s Scuba Diving Mag Sold to the Professional Association of Diving Instructors

Bonnier Corp.'s Diving Media Group, which includes Scuba Diving and Sport Diver magazines, was sold to the Professional Association of Diving Instructors (PADI) on Wednesday for an undisclosed sum. Effective immediately, PADI now has full ownership of Scuba Diving magazine, scubadiving.com, Sport Diver magazine, sportdiver.com and Skin Diver magazine, all of which will be used to expand the association's editorial platform into a multimedia source for dive training, travel, apparel and community engagement. As part of the acquisition, members of PADI Club, the organization's membership program, will start receiving a subscription to the 9x per year Scuba Diving magazine, as well as access to the new multimedia platform and the ScubaLab Gear Guide and World’s Best special issues. “Our investment in this premier dive media group is a natural progression in PADI’s mission to educate and inspire our dive community,” said PADI Worldwide president and CEO Drew Richardson in a statement. “Over the past few years, we’ve seen a consolidation of dive media, particularly in the United States. Our relationship with Bonnier Corporation dates back to 1999 and, in that time, we’ve developed a unique bond built on trust, integrity and the empowerment of divers to be ambassadors for our blue planet." Over the next six-month transition period, the publications' print and digital operations will continue to be produced by the existing staffs in of Bonnier's Winter Park, Fla. headquarters.... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2019-06-19 17:13:10 UTC ]
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